Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Who has time for this?

Industry 231

Industry Real Estate Social Media Travel 231

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. Without social media benchmarks (a.k.a.

Industry 125

Industry Engagement HootSuite Analytics 125

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Conversation 101

Conversation Strategy Social Media Marketing 101

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Webbiquity SMM

JUNE 30, 2011

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. That brand image matters little in social media.

Social Media 188

Social Media Brands Plaxo Insurance 188

Waxing UnLyrical

JULY 31, 2012

Would you agree that social media is faster than seismic waves? To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers.

Social Media 202

Social Media Press Release Flickr Fashion 202

Firebelly

NOVEMBER 15, 2012

Everyone has their travel horror story to share — the obnoxious front desk clerk, flight delays, or whatever form of unexpected aggravation. Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? She’s been yelled at thousands of times, she stated.

Social Media 241

Social Media Hotels Retail Airlines 241

Sprout Social

FEBRUARY 12, 2024

They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. Tina Lee, for example, is a travel influencer who creates visually captivating travel content and partners with Adobe to create and enhance her visually stunning travel content.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Fashion 97

Fashion Influencer Ensembli Instagram 97

Adam Cohen

JULY 19, 2010

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. When combining social media with other interactive marketing practices, the results can magnify both.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Oktopost

SEPTEMBER 8, 2022

But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Hot Topics of this episode include: Why every marketer needs to be a generalist, stay clear of trends, and practice both digital and media literacy.

Engagement 131

Engagement Training Apple Conference 131

Buffer Social

APRIL 19, 2023

When I decided to launch my disability public speaking and DEI consulting business in 2021, I didn’t have any background in the industry. A cheap tripod and a travel ring light make it so much easier for me to create content on the fly. There have also been some monetary investments.

Instagram 85

Instagram Consultant LinkedIn Travel 85

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.

Activities 138

Activities Communities Social Media Class 138

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Later

JULY 29, 2021

During this time, Laura also started a marketing consultancy company, and “soon built a portfolio of clients servicing social media strategy and content production.”. How do you support this on social media? Our mission is to inspire creative thinking with content based on art, culture, and travel.

Brands 66

Brands Travel Instagram Curation 66

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. for most business travelers, it’s also incredibly helpful. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 150

Social Media Strategy Consultant B2B 150

Freelance Social Media

OCTOBER 6, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Top 200 Social Media Sites by Niche by cinta5 on October 6, 2008 Tyler over at SMMGuru offered up the top 198 social media sites. Diigo Foxmarks Furl Lycos iQ Ma.gnolia Mobilicio.us

Sites 140

Sites Social Media CiteULike Newsvine 140

Sprout Social

JUNE 29, 2023

Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy. What is lo-fi social media content? Lo-fi social media content is personality-driven social media content that has low production value.

Content 113

Content How To Trends ROI 113

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. AB: O ur CHOmobile travels the country all year round. We also have a traveling CHOmobile in Australia and the UK! What a great base to start with. Image via Chobani Blog , used with permission.

Travel 254

Travel Price Consultant B2B 254

Ari Herzog

SEPTEMBER 9, 2015

He’s a social media consultant, travels the country talking about how to sell your brand online, and, until earlier this week, we’d never met. Because social media acts as a water cooler, it’s not always important for two people to meet in person to know each other.

Social Media 70

Social Media Patterns Flickr LinkedIn 70

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 140

ROI Social Media Social CRM Survey 140

Waxing UnLyrical

MAY 12, 2014

Why: Are your social media posts speaking at the reader rather than to them? Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Community building 198

Community building Consultant Communities Eventful 198

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media 116

Social Media Strategy Travel Team 116

Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Chelsea Martin is a top travel influencer with more than 17,000 followers on Instagram. Backpack Boy is a macro-influencer. For instance, Lee Odden is a micro-influencer in digital marketing.

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

MARCH 21, 2019

In this post from last May by John Friedman , he wrote about a job where he traveled across North America to discover a company had lost the plot of what it was doing. Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. likes, retweets, followers, etc).

Meme 250

Meme Training Flickr Discount 250

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 8, 2012

We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. For a travel brand these represent the three most important areas of the business impacted by social.

Travel 120

Travel Case Study Airlines Consultant 120

Buffer Social

AUGUST 16, 2023

We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media. These include expenses like outside services such as accounting, legal, and consultants. a business presence in a particular state).

Price 70

Price Buy Insurance Cost 70

Sherrilynne Starkie

APRIL 12, 2018

Now is your chance to win a copy of the newly released business book: How Clients Buy: A Practical Guide to Business Development For Consulting And Professional Services. Think websites, social media and airport signage. To sell consulting services, your client must have a felt need, an interest. Stay in touch.

Retail 187

Retail Buy Consultant Reputation 187

Buffer Social

JULY 20, 2017

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. Social media is becoming a conversation.

Social Media 112

Social Media Engagement Brands Airlines 112

Twenty4 Social

OCTOBER 18, 2020

But as the snowball travels down the hill, it gathers more and more snow until it reaches mammoth size. I'm now using my social media as my full-time income as a result of following Amy's advice and doing her influencer course! Are you a coach, creative, or consultant? These strategies changed the game for me.

Course 92

Course Influencer Curation SEO 92

The Realtime Report

MARCH 20, 2023

They possess interpersonal skills to effectively answer calls and provide service consultations. In addition, create profiles on social media to reach another segment of the target audience. Advertising in local media such as newspapers, radio stations, and even television is also highly effective.

Transportation 91

Transportation Insurance Discount Hotels 91

Waxing UnLyrical

MARCH 13, 2013

That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. It’s one of the afternoon’s breakout sessions, and on social media in a crisis. Here’s how it’s billed: Social media in a crisis. Here or there?

Conference 259

Conference Proposal Consultant Eventful 259

Buzzlogix

JUNE 19, 2017

Social media management and monitoring aren’t just about posting and replying. Social media is a growing, deeper science. If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram. Engagement .

Social Media Management 40

Social Media Management Social Media Tools How To 40

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. And I feel a certain solidarity/friendship towards them — including towards Professor Macdonald — as fellow travelers who’ve experienced something in common. is to web 1.0.

Social Media 189

Social Media Class Forums Microblogging 189

Sprout Social

JULY 1, 2021

Just like a customer persona, a buyer persona details who they are, which industry they’re in, what their position is, who they consult for making a decision and more. The Travel and Hospitality link leads to a page that includes current travel customers, how a company would deliver customer care and testimonials from related brands.

B2B 125

B2B SEO Travel Hubspot 125

Waxing UnLyrical

APRIL 15, 2015

We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!),

Communities 100

Communities Travel Metadata Content management systems 100