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How to build a competitive analysis report with examples and tools

Sprout Social

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Consider the quality of each competing product, including its user experience and technological capabilities.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. What do you need for better customer retention? Customer-centric strategies.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

For example, you might anticipate a new product launch or business merger before it actually happens. There might be a new automation software slashing marketing costs in half. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. two accounting software for small businesses.)

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5 Ways To Use Social Listening For Competitive Analysis

Keyhole.co

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Take a look at the example above, Lush consistently demonstrate the quality and uniqueness of their products by highlighting how only Lush provides fresh and natural cosmetics. Ready to tune in?

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. For example, in Sprout, you can detect unusual spikes in brand mentions and monitor whether they are negative or positive.

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Miss Topsy? Here Are The Top 3 Topsy Alternatives

Keyhole.co

You can even track mentions and keywords across news, blogs and forums. You also have access to all this information beforehand so you can make an informed decision about whether or not you want to sign up for a free trial or perhaps a paid version of the software to access even more features. Try Keyhole for free.

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

Understanding competing brands. It’s great for niche-focused services like Amazon listing optimization software. A great example is if you own a visual merchandising business like an online mannequin store. Understanding Competing Brands. In a nutshell, B2B events improves: . Brand awareness. Lead generation.

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