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How to build a competitive analysis report with examples and tools

Sprout Social

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Consider the quality of each competing product, including its user experience and technological capabilities.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor.

Analysis 101
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Content Strategy Tips from Top B2B Brands

Writtent Blog

Dominate Your Niche Image source: HubSpot/PoweredbySearch Who wants to read about marketing automation software? From daily high-quality blog articles , visually-stimulating social media content, and marketing-themed covers of popular music, few companies can compete with the quality or quantity of content produced by HubSpot’s team.

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SEO Software Tool Review: Colibri

Bill Hartzer

For this example, I will be looking at the website PlaySuperCoolGames.com, and checking its ranking on Google.com for the following three keywords: free flash games, free flash games online, and free online flash games – note: be sure to use a fast internet connection for this step since it does take some time for the SERP report to be generated.

SEO 145
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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

For example, you might anticipate a new product launch or business merger before it actually happens. There might be a new automation software slashing marketing costs in half. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. two accounting software for small businesses.)

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. What do you need for better customer retention? Customer-centric strategies.

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Top Social Media Manager Interview Questions and Answers [2023]

Hootsuite

If you can throw in a concrete, numerical achievement (for example, “I increased this brand’s Instagram follower count by 5%,” or “I doubled engagement rate on TikTok for this brand in three months”), even better. Educating yourself about content on newer or growing platforms (for example, Threads ) is an asset here.