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6 Challenges Brick and Mortar Retailers Need to Master Before 2020

Pixlee

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

Retail 46
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. This will enable you to optimize your offer to compete.

Analysis 106
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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

These impressive results show how social media can be used to bolster offline events. #4 This video took a jab at competing fast-food chicken brand, Chick-Fil-A, which is closed on Sundays. According to the National Retail Federation , the percentage of U.S. 4 Spotify Wraps Up 2019. Source: Spotify.

Campaign 166
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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience. In 2017, Sephora was the number 1 beauty retailer in the world, boosting growth and profitability at a time when many retailers were closing their doors. Source: Retail Wire. Source: Medium. Source: Shopify.

Brands 109
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Three Steps to Monetizing Your Data through Customer Intelligence

The Realtime Report

Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer. In today’s world, competing on price alone cannot win at checkout. concept communication business chart dark blue background.

Data 79
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What Is Apple Up To? Can Walmart Catch Amazon? And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

This week will bring the "other" big Apple event and news to the world. There is usually little talk of hardware (that's the big annual event that is held in September). Walmart is one of the few retailers that can compete with Amazon in the retail space. This week Pierre Landry sits in for Terry DiMonte.

Apple 53
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How To Curtail Showrooming: Charge Admission

Twist Image

There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. Many retail pundits agree that physical stores need to offer more services and value if they are ever going to compete. retail environment. retail experience. It doesn't.

Retail 101