How Social Media Changes Retail Storefronts
AUGUST 30, 2012
worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. fought with competing distributors over the signage in the front window and the decals on the door. spoke to restaurant owners when competing Budweiser decals faded. My background is important. Need help?
Why You Should Tweet on Black Friday
NOVEMBER 21, 2012
Did you know that the first brand on Twitter was a retailer? The social media giant analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season. Internet users who used Twitter but were not exposed to retailer tweets, and another group who represented the average Internet user.
Success Stories From Twitter’s Front Lines
DECEMBER 23, 2016
Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. A QSR increased awareness of new items on its breakfast menu. the following day using Twitter’s partnership with Oracle to target multiple audiences of people who frequent fast-food restaurants, who spend money at competing QSRs and who buy ready-made breakfast items. Twitter has had an extraordinary year by any measure. Twitter’s open nature lends itself to this approach.
How Nike Stole Social Media Gold From Olympic Sponsor Adidas
The Realtime Report
AUGUST 21, 2012
swim and gymnastics teams – had products on constant display, as athletes wore Nike garb (from windbreakers to neon running shoes) whenever they were competing. Social Media Case Studies 2012 Olympics Adidas Nike Olympic sponsor retailWhich brands were the real winners in 2012′s “Social Olympics”? What were the keys to Nike’s success?
The iPad Should Be Free
OCTOBER 12, 2012
Tie this thought into the recent news of Amazon becoming very public about their media and advertising models (before moving any further, please read this article: Advertising Becomes Amazon's Newest Low-Price Weapon ) and you can see how hard retailers will struggle to beat Amazon. To understand this better: Amazon is typically the cheapest retailer. But, if they're selling something for 15% less than Best Buy , how can anybody compete with them? retail. retailer. Have you ever heard of the "razor and blades business model?" or does it? amazon.
Black Friday & Social Media: 5 Must-Reads
NOVEMBER 24, 2014
Black Friday: Top US Retailers Battle for Social Media Attention By Mihaela Lica Butler In the case of the world’s biggest retailers competing for revenues this Black Friday, while social word of mouth is not necessarily indicative of financial. Learn everything you need to know about Black Friday and social media in these five must-reads. Social Media black friday
The Problem With The Status Quo
OCTOBER 19, 2011
It is a striking acceleration of the retailer's fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers. If you're a publisher, one day you wake up and Amazon is competing with you too. retail. advertising amazon author bookpublisher bookpublishing data ebook ipad iphonekindleapp josephjaffe kindle kindlesingle lifeafterthe30secondspot literaryagent retail richardcurtis stephenking technology thematrix thenewyorktimes theterminator webanalyticsFrom the article. Hardly. Hardly.
Smart Location-Based Marketing By Home Depot
JULY 3, 2011
Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro parking section. Because he was the mayor. location marketing Foursquare
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Buzz Marketing for Technology
MAY 22, 2013
When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Retailers now have the technology to go far beyond these persona/segment-based tools.
Don’t Get Lost In Translation
The Realtime Report
JUNE 6, 2016
Market research that aims to understand different cultural considerations should be at the top of your list when building a website that can compete in markets different than your native one. In many portions of Asia and Africa for instance, mobile phones comprise an overwhelming majority of Internet based traffic for e-commerce and retail websites. Don’t Get Lost In Translation.
Good service, bad service and social media
The Way of the Web
JANUARY 13, 2012
comparison of three retail and social media experience sum it up nicely: Store 1: Uniqlo: I’ve heard various things about Uniqlo and browsed their stores, but this was the first time I’ve intended to make a purchase, having seen numerous mentions of their selvage jeans ( Selvage refers to the method of stitching, if you’re not a denim geek). The financial risk would be the outlay on posting one reasonable sized box (About £10), and the risk of losing one additional pair of trainers (Retail £70, so under that). After 40 minutes I came back and my jeans were ready.
How Are Staples, Walmart, and Target Dominating Back to School on Social?
AUGUST 10, 2016
Not many people know that Back to School is the next biggest shopping season after the winter holidays, but it is: according to the National Retail Federation’s 2016 report, total spending during the Back to School season is expected to reach $75.8 These shares might change in the coming weeks as other retailers step up their game and the BTS season gathers steam in August. https://t.co/LokmtrNu6n
What’s Driving Social Conversations This Shopping Season?
NOVEMBER 23, 2016
Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers. Top Retailers Being Discussed. Come this Friday, we officially embark on the shopping frenzy of the year – Black Friday.
Finding Keywords: The First Step to Blogging Success
MAY 2, 2013
Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. 2. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Finding keywords.
Living (And Working) In The Digital Age
AUGUST 20, 2014
However, how is a business to compete and survive in the digital age? 1) Level Playing Field. Rakuten, a Japanese web retailer, also offers financial services. Businesses can compete, survive and thrive in the digital age. Guest post by Hilary Smith for SocialFish. ———— The famous Greek philosopher Plato said that necessity is the mother of invention.
Social Media Marketing and Darwin: Evolution or Irrelevance
Buzz Marketing for Technology
OCTOBER 12, 2011
As a marketer, how do you possibly compete for attention within this constant stream of information? Competing for attention is simply no longer sustainable. The next generation of retail is a blended in-store experience enhanced by digital technologies. “If you don’t like change, you’re going to like irrelevance even less.” – Army Chief of Staff.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
The top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Not a shock: retailers and restaurants are the most engaging industries on Twtitter. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. What type of content is most effective?
Facebook Places: Be Cautiously Curious | Spin Sucks
AUGUST 23, 2010
This can happen for any business – even if you don’t have a retail location; it’s raising awareness through social networks and loyal customers. It’s kind of a fun little tool, from a personal perspective, and we’ll talk here about the business implications, but I say be cautiously curious. Facebook Places is a marketer’s dream. friend said, “Oh!
Is your Organization Capable of Unorthodox Thinking?
APRIL 24, 2013
The New Competence of the Knowledge Age. Crafting strategic solutions rather than producing programs requires an entirely different set of competencies and ways of thinking. You are now competing on the strength of the value you can create and the innovation you enable. The 21 st century requires thinking that is no longer linear. Sermo did. The problem was obvious.
Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
APRIL 5, 2012
An online shoe retailer that has blown the door off marketing and expanding their sales opportunities and customer support through the use of Twitter. Each day, I enjoy reading the updates of employees that I currently work with, as well as previous co-workers and even employees at competing companies. Hmmm…slight change in position, eh? Just look at Zappos as an example.
Customer Loyalty in a Changing World
MAY 14, 2015
When I start to run out it means it’s been too long since I’ve traveled. I’m a retailer’s nightmare! The new informed and empowered consumer has changed the dynamic and brands now need to understand their ideal customer’s motivation to purchase intimately in order to compete. By Laura Petrolino. But that is no longer the case. Customer Loyalty to Variety.
Are your new fans on Facebook REALLY new? (Research)
The Realtime Report
JULY 10, 2012
For this analysis, I partnered with Compete, Inc. We studied their interaction with 63 brands from January to April 2012 in beauty, food/restaurant, and retail (sectors where sessions on owned media lead directly to sales). This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. Not so fast. The findings? About the Author.
4 Psychological Ideas for Creating a Stellar Content Strategy
Convince & Convert
SEPTEMBER 18, 2015
When you believe a brand offers a great product line, you automatically expect them to be similarly competent in all their other pursuits. Retail and eCommerce brands are notorious for using FOMO to manipulate buyers’ purchasing behavior and decisions. Image via BigStockPhoto.com. Being a successful marketer is less about being lucky and more about understanding buyers’ psychology.
3 Benefits for Small Business Cloud Computing
OCTOBER 18, 2012
As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. Comments Comments Related Stories Why Alps Bethneck is 5 Years Old How Social Media Changes Retail Storefronts Wondering If Mobile Technology Kills Creativity. This is a guest blog post from Megan Totka of ChamberOfCommerce.com. It is the first in a monthly series whereby she will write for me and I will write for her. hope you enjoy. Though you may not be familiar with cloud computing, you’re probably already using it. Lower costs. Ease of access.
3 Reasons Online Customers Never Return
Buzz Marketing for Technology
MARCH 13, 2013
It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers. So, instead of blaming a lack of loyalty on the aggressive competition, get ahead of competing sites using testing and personalization to avoid making these three common mistakes: Misinformed website updates.
The Pride And Prejudice Of Shopify
JANUARY 20, 2017
Why would anyone think that they could be successful selling t-shirts online, when so many of the major retailers were doing their best to compete with Amazo n and outliers like Threadless were dominating the more alternative marketplace. There was nothing unique about the business model, it felt like a "me too" product that would have to compete (aggressively) for Google clicks and repeat business. Shopify was betting on being able to develop better and faster than those that were in the midst of already disrupting the retail business. . retail. retailer.
What Brands Get Wrong About Local Marketing Strategy
Convince & Convert
MARCH 11, 2016
More often than not, multi-location brands like franchises and retailers will find duplicate locations that have been created by anonymous users across the web or inadvertently added to Google’s location database. Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. highlight to tweet). Verification.
Gamification: Why Play?
JUNE 19, 2012
Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard. Tweet A couple of weeks ago, I wrote a blog post about how people spend their time online. Last week, I wrote a blog post about Facebook’s new app center. So, what is gamification exactly? small example. Gotchi.
Cyber Monday. Don't Get Killed (Online)
DECEMBER 1, 2014
When the retail specials start rolling, and people ditch out early from their Thanksgivings celebrations in the US to get in line and start a riot to get a Xbox for fifty bucks less than usual. Now, it looks like Facebook feels like they can compete with LinkedIn. retail. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. Smart move? Great device?
Why Digital Marketers Need to Get More Personal
Buzz Marketing for Technology
NOVEMBER 14, 2012
However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. It makes sense. The problem is, it hasn’t been done successfully thus far.
The Future of Content Marketing is Now
MARCH 3, 2015
Despite the backlash, competent communicators who create interesting, valuable, and engaging content continue to thrive and are in high demand. REI, the outdoor recreation gear retail chain, is an organization that tells their employee stories extremely well. By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. No, it’s prince.
Helping Members and their Communities Succeed: the Future of What We Now Know as Membership
MARCH 28, 2012
Retailers also receive training, resources and support. We all have had these moments. Suddenly, out of nowhere, the clouds of confusion part and you look at the world with new- found clarity. Of all places, my “moment” came today at my doctor’s office, while waiting nervously for the results of my annual mammogram. Members were accepted by invitation only.
You’ve Got Brand Ambassadors. Now What?
Convince & Convert
JANUARY 28, 2015
It may sound silly, but one of the things that has helped me come across as sincere and competent to the influencers I’ve worked with is to keep detailed notes about our communication and set relationship steps. Image via BigStockPhoto.com. Yesterday I posted a case study on Bhakti Chai and how they have created a successful program of passionate brand ambassadors. Set “Relationship Status”.
8 Deep Questions to Define Your Blogging Strategy
JANUARY 17, 2014
But really, those are just competencies and best practices. An eCommerce retailer of men’s designer shoes could decide they need to focus more broadly on couture fashion trends, in order to capture the broadest range of customers possible and have enough subject-matter to blog daily. The majority of blogs aren’t a success. What’s Your Brand in a Word? You’ve got to differentiate.
Change the Tone of your Conversation with your Members/Customers
JULY 1, 2013
The problem arises when organizations consider this level of knowledge as adequate for serving, designing programs and services and competing for their customers. By now, most organizations realize that to satisfy today’s demanding customers they have to do more than just pushing generic products and benefits to the market. A go-to solution is “customer service.”
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. How can you quickly find out how far a link has spread on Twitter? PingTags. Buffer.
6 mobile app trends to watch in 2017
JANUARY 25, 2017
This means that small businesses can finally compete with larger companies that have already been in the mobile game for a while. Imagine walking into your favorite retail store and almost immediately your phone signals that you have a notification. By using an easy and affordable app maker, small businesses are now able to compete with the big brands. This happens a lot.
Would An Online Presence Save Your Business?
Small Business Mavericks
MAY 29, 2012
There’s been a rather large contraction of the retail sector around the country, in fact, around the world. In simple terms, you cannot blame the online world for taking away your business if you not also online competing with them. You can’t compete with the online world if you’re not online as well. Rather than throwing in the towel, you should be researching whether or not an online presence can help to make you more competitive, or at least give you an opportunity to compete effectively in your niche. Book shops are a great example.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Since its main demographic is women between the ages 18-29, companies in the fashion, retail, DIY and other visually-driven industries have seen great success. Pinterest added several features to make it easier for online retailers to showcase their products. Your images will be competing with dozens of others that are displayed on a user's feed or search results. use Snapchat.
The New Kind of Customer Loyalty Your Company Needs
Convince & Convert
APRIL 6, 2016
However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. Image via Unsplash. It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace.