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How Social Media Changes Retail Storefronts

Ari Herzog

worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. fought with competing distributors over the signage in the front window and the decals on the door. spoke to restaurant owners when competing Budweiser decals faded. My background is important. Need help?

Why You Should Tweet on Black Friday

Idaconcpts

Did you know that the first brand on Twitter was a retailer? The social media giant analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season. Internet users who used Twitter but were not exposed to retailer tweets, and another group who represented the average Internet user.

How Nike Stole Social Media Gold From Olympic Sponsor Adidas

The Realtime Report

swim and gymnastics teams – had products on constant display, as athletes wore Nike garb (from windbreakers to neon running shoes) whenever they were competing. Social Media Case Studies 2012 Olympics Adidas Nike Olympic sponsor retailWhich brands were the real winners in 2012′s “Social Olympics”? What were the keys to Nike’s success?

The iPad Should Be Free

Twist Image

Tie this thought into the recent news of Amazon becoming very public about their media and advertising models (before moving any further, please read this article: Advertising Becomes Amazon's Newest Low-Price Weapon ) and you can see how hard retailers will struggle to beat Amazon. To understand this better: Amazon is typically the cheapest retailer. But, if they're selling something for 15% less than Best Buy , how can anybody compete with them? retail. retailer. Have you ever heard of the "razor and blades business model?" or does it? amazon.

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Black Friday & Social Media: 5 Must-Reads

Firebelly

Black Friday: Top US Retailers Battle for Social Media Attention By Mihaela Lica Butler In the case of the world’s biggest retailers competing for revenues this Black Friday, while social word of mouth is not necessarily indicative of financial. Learn everything you need to know about Black Friday and social media in these five must-reads. Social Media black friday

The Problem With The Status Quo

Twist Image

It is a striking acceleration of the retailer's fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers. If you're a publisher, one day you wake up and Amazon is competing with you too. retail. advertising amazon author bookpublisher bookpublishing data ebook ipad iphonekindleapp josephjaffe kindle kindlesingle lifeafterthe30secondspot literaryagent retail richardcurtis stephenking technology thematrix thenewyorktimes theterminator webanalyticsFrom the article. Hardly. Hardly.

Smart Location-Based Marketing By Home Depot

Dave Fleet

Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Because he was the mayor. location marketing Foursquare

How Are Staples, Walmart, and Target Dominating Back to School on Social?

Simply Measured

Not many people know that Back to School is the next biggest shopping season after the winter holidays, but it is: according to the National Retail Federation’s 2016 report, total spending during the Back to School season is expected to reach $75.8 These shares might change in the coming weeks as other retailers step up their game and the BTS season gathers steam in August. https://t.co/LokmtrNu6n

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Retailers now have the technology to go far beyond these persona/segment-based tools.

Facebook Places: Be Cautiously Curious | Spin Sucks

Spin Sucks

This can happen for any business – even if you don’t have a retail location; it’s raising awareness through social networks and loyal customers. It’s kind of a fun little tool, from a personal perspective, and we’ll talk here about the business implications, but I say be cautiously curious. Facebook Places is a marketer’s dream.  friend said, “Oh!

Good service, bad service and social media

The Way of the Web

comparison of three retail and social media experience sum it up nicely: Store 1: Uniqlo: I’ve heard various things about Uniqlo and browsed their stores, but this was the first time I’ve intended to make a purchase, having seen numerous mentions of their selvage jeans ( Selvage refers to the method of stitching, if you’re not a denim geek). The financial risk would be the outlay on posting one reasonable sized box (About £10), and the risk of losing one additional pair of trainers (Retail £70, so under that). After 40 minutes I came back and my jeans were ready.

Living (And Working) In The Digital Age

SocialFish

However, how is a business to compete and survive in the digital age? 1) Level Playing Field. Rakuten, a Japanese web retailer, also offers financial services. Businesses can compete, survive and thrive in the digital age. Guest post by Hilary Smith for SocialFish. ———— The famous Greek philosopher Plato said that necessity is the mother of invention.

Don’t Get Lost In Translation

The Realtime Report

Market research that aims to understand different cultural considerations should be at the top of your list when building a website that can compete in markets different than your native one. In many portions of Asia and Africa for instance, mobile phones comprise an overwhelming majority of Internet based traffic for e-commerce and retail websites. Don’t Get Lost In Translation.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

As a marketer, how do you possibly compete for attention within this constant stream of information? Competing for attention is simply no longer sustainable. The next generation of retail is a blended in-store experience enhanced by digital technologies. “If you don’t like change, you’re going to like irrelevance even less.” – Army Chief of Staff.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

The top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Not a shock: retailers and restaurants are the most engaging industries on Twtitter. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. What type of content is most effective?

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. 2.  Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Finding keywords.

3 Reasons Online Customers Never Return

Buzz Marketing for Technology

It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers. So, instead of blaming a lack of loyalty on the aggressive competition, get ahead of competing sites using testing and personalization to avoid making these three common mistakes: Misinformed website updates.

Is your Organization Capable of Unorthodox Thinking?

SocialFish

The New Competence of the Knowledge Age. Crafting strategic solutions rather than producing programs requires an entirely different set of competencies and ways of thinking.    You are now competing on the strength of the value you can create and the innovation you enable.   The 21 st century requires thinking that is no longer linear. Sermo did.   The problem was obvious.

4 Psychological Ideas for Creating a Stellar Content Strategy

Convince & Convert

When you believe a brand offers a great product line, you automatically expect them to be similarly competent in all their other pursuits. Retail and eCommerce brands are notorious for using FOMO to manipulate buyers’ purchasing behavior and decisions. Image via BigStockPhoto.com. Being a successful marketer is less about being lucky and more about understanding buyers’ psychology.

Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

An online shoe retailer that has blown the door off marketing and expanding their sales opportunities  and customer support through the use of Twitter. Each day, I enjoy reading the updates of employees that I currently work with, as well as previous co-workers and even employees at competing companies. Hmmm…slight change in position, eh? Just look at Zappos as an example.

Gamification: Why Play?

Mindjumpers

Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard. Tweet A couple of weeks ago, I wrote a blog post about how people spend their time online. Last week, I wrote a blog post about Facebook’s new app center. So, what is gamification exactly? small example. Gotchi.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. It makes sense. The problem is, it hasn’t been done successfully thus far.

Customer Loyalty in a Changing World

Spin Sucks

When I start to run out it means it’s been too long since I’ve traveled. I’m a retailer’s nightmare! The new informed and empowered consumer has changed the dynamic and brands now need to understand their ideal customer’s motivation to purchase intimately in order to compete. By Laura Petrolino. But that is no longer the case. Customer Loyalty to Variety.

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

More often than not, multi-location brands like franchises and retailers will find duplicate locations that have been created by anonymous users across the web or inadvertently added to Google’s location database. Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. highlight to tweet). Verification.

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Are your new fans on Facebook REALLY new? (Research)

The Realtime Report

For this analysis, I partnered with Compete, Inc. We studied their interaction with 63 brands from January to April 2012 in beauty, food/restaurant, and retail (sectors where sessions on owned media lead directly to sales). This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. Not so fast.  The findings? About the Author.

3 Benefits for Small Business Cloud Computing

Ari Herzog

As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. Comments Comments Related Stories Why Alps Bethneck is 5 Years Old How Social Media Changes Retail Storefronts Wondering If Mobile Technology Kills Creativity. This is a guest blog post from Megan Totka of ChamberOfCommerce.com. It is the first in a monthly series whereby she will write for me and I will write for her. hope you enjoy. Though you may not be familiar with cloud computing, you’re probably already using it. Lower costs. Ease of access.

The Future of Content Marketing is Now

Spin Sucks

Despite the backlash, competent communicators who create interesting, valuable, and engaging content continue to thrive and are in high demand. REI, the outdoor recreation gear retail chain, is an organization that tells their employee stories extremely well. By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. No, it’s prince.

Change the Tone of your Conversation with your Members/Customers

SocialFish

The problem arises when  organizations consider this level of knowledge as adequate for serving, designing programs and services and competing for their customers. By now, most organizations realize that to satisfy today’s demanding customers they have to do more than just pushing generic products and benefits to the market. A go-to solution is “customer service.”

Book Review: Stand Out Social Marketing

SocialFish

Stand Out Social Marketing is all about differentiation. I set out to answer the question: “With so many brands competing on the social web, how can your brand rise above the noise?” As brands get involved in social, they quickly realize they are not only competing with their direct competitors but with every other brand and individual competing for the attention of the social audience. While

Helping Members and their Communities Succeed: the Future of What We Now Know as Membership

SocialFish

Retailers also receive training, resources and support. We all have had these moments. Suddenly, out of nowhere, the clouds of confusion part and you look at the world with new- found clarity. Of all places, my “moment” came today at my doctor’s office, while waiting nervously for the results of my annual mammogram. Members were accepted by invitation only.

Cyber Monday. Don't Get Killed (Online)

Twist Image

When the retail specials start rolling, and people ditch out early from their Thanksgivings celebrations in the US to get in line and start a riot to get a Xbox for fifty bucks less than usual. Now, it looks like Facebook feels like they can compete with LinkedIn. retail. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. Smart move? Great device?

You’ve Got Brand Ambassadors. Now What?

Convince & Convert

It may sound silly, but one of the things that has helped me come across as sincere and competent to the influencers I’ve worked with is to keep detailed notes about our communication and set relationship steps. Image via BigStockPhoto.com. Yesterday I posted a case study on Bhakti Chai and how they have created a successful program of passionate brand ambassadors. Set “Relationship Status”.

The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. Image via Unsplash. It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. How can you quickly find out how far a link has spread on Twitter? PingTags. Buffer.

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8 Deep Questions to Define Your Blogging Strategy

Writtent Blog

But really, those are just competencies and best practices. An eCommerce retailer of men’s designer shoes could decide they need to focus more broadly on couture fashion trends, in order to capture the broadest range of customers possible and have enough subject-matter to blog daily.  The majority of blogs aren’t a success. What’s Your Brand in a Word? You’ve got to differentiate.

How to Use Niche Publishers to Drive Revenue

Convince & Convert

For instance, we have one retail client with approximately one-third of its traffic coming from vertical affiliates. Use tools such as Compete and SimilarWeb to gauge demographics and audience size. Make sure to check Quantcast and Compete to ensure a blogger’s traffic aligns with your target demographic. So how do you know the difference? The Dangers of a Discount Mentality.

The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

That’s the nature of competing against Google and it’s algorithm changes.  It’s cat and mouse. This morning’s thought: “I now need to go back and look at all my recent SEO work.” ” I like the competition of search. Some days you may gain on the competition, other days you lose ground, and still others, nothing changes. The pursuer and the pursued.