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| Page 1 of 2 | Previous | Next | GEMMA WENT JULY 8, 2010 Case Study Crunch: Retail Social Media Case Studies « The Cube Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere. and an unfathomable Facebook fan count of 7.5 million – and counting. Larry Danna). Einstein Bros. | JEFF KORHAN AUGUST 19, 2011 Social Media Tips for Local Retailers What is the primary goal of a local retailer? That’s what I’ve learned while doing my research for my keynote presentation next week to about 750 retailers. If you are a traditional retailer, you still want that web traffic – but your end game is using it to get face to face with prospects and customers in your store. Getting people into the store. | | | | | | | MOBILEGROOVE DECEMBER 20, 2010 Mobile Connected Retail: Best Buy’s Bet On Mobile Bar Codes Any retailer – digital or bricks-and-mortar – who isn’t serious about offering consumers mobile comparison shopping apps could find themselves funding expensive real estate, trained sales staff, and fancy product displays only to educate smart shoppers who may walk out of those stores and turn to Amazon’s “One Click” application through the mobile web. The Wall Street Journal has just today reported on mobile-savvy bargain-shoppers – so it’s officially the trend that transforms retail – period.). So how do traditional retailers fight back? | MOBILEGROOVE JUNE 7, 2012 Retailers: Use Mobile Better To Fight ‘Showrooming’ Smarter! While retailers struggle to win back the turf they have lost to price comparison apps and schemes that turned their shops into showrooms for rival retailers and Amazon, the 900-pound gorilla of mobile commerce, recent research shows the battle is far from lost. The advance of mobile has real-world retailers beating a retreat. So, how should retailers react? Or has it? | ARI HERZOG AUGUST 30, 2012 How Social Media Changes Retail Storefronts was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. fought with competing distributors over the signage in the front window and the decals on the door. spoke to restaurant owners when competing Budweiser decals faded. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. | THE REALTIME REPORT AUGUST 21, 2012 How Nike Stole Social Media Gold From Olympic Sponsor Adidas swim and gymnastics teams – had products on constant display, as athletes wore Nike garb (from windbreakers to neon running shoes) whenever they were competing. Social Media Case Studies 2012 Olympics Adidas Nike Olympic sponsor retailWhich brands were the real winners in 2012′s “Social Olympics”? What were the keys to Nike’s success? | | | | | | | | | -
SMTHREE | MONDAY, JANUARY 24, 2011 Is Google out to kill Groupon? So, Google does the next best thing – they launch a competing service: As the old Jim Croce song said: You don’t tug on superman’s cape… and you don’t mess around with Google. Social Media Google Groupon post postaweek2011 retail social mediaFirst, Google tries to buy Groupon for the tidy sum of 6 billion dollars. Groupon says no because all the buzz they are getting is driving up their eventual IPO value to the 15 billion dollar range. The explosiveness of services like Groupon, Living Social and their ilk are really no surprise. Your thoughts? MORE >> -
SOCIALNOMICS | WEDNESDAY, NOVEMBER 23, 2011 Will Retailers be Social This Black Friday? As the shopping mania that is Black Friday descends on the nation early this Friday, and in some cases the night of Thanksgiving, retailers who are effective in using social media are likely to be smiling much more when they ring up their cash registers at the end of the day. According to Jan Rezab, CEO at Socialbakers, “Savvy retailers are combining traditional banner ads and web pages dedicated to Black Friday specials with Facebook posting and Tweets about deals, coupons, merchandise, and hot tips. eMarketer recently reported that U.S. Photo credit: csmonitor.com. MORE >> -
DANNY BROWN | THURSDAY, SEPTEMBER 9, 2010 There's More To Competence Than Training - Danny Brown Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs There’s More To Competence Than Training September 9, 2010 5 voices share yours! You need well trained, competent employees in your workplace. I’ll go so far as to say this: the only way to measure whether training’s successful is on job trainee competence. If the trainee isn’t competent on the job, your training’s failed. Is Competence Enough? Share Save This is a guest post by Leon Noone. MORE >> -
JEFF KORHAN | SUNDAY, FEBRUARY 10, 2013 How to Get Customers Talking About Your Business My personal favorite is to use “old media” – picking up the phone every now and then to personally engage non- competing businesses that serve the same community. found nothing, but bought the club anyway as a result of some great service from the local retailer. Awareness Blogging Community content marketing How-To Marketing Small Business Social Media blogging community Customer customers engage Honest Opinion Jeff Korhan LinkedIn local retailer Loyal Customers marketingLast week LinkedIn celebrated a milestone of achieving 200 million users. MORE >> -
IDACONCPTS | WEDNESDAY, NOVEMBER 21, 2012 Why You Should Tweet on Black Friday Did you know that the first brand on Twitter was a retailer? The social media giant analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season. Internet users who used Twitter but were not exposed to retailer tweets, and another group who represented the average Internet user. Given the 3 key takeaways about retailer tweets, there is no doubt that you should do updates about Black Friday Sales and Cyber Monday Deals. created it and emailed them. Jack Dorsey (@jack) May 28, 2011. MORE >> -
- Facebook now accounts for 1 in every 6 page views in the UK FRESHNETWORKS | MONDAY, NOVEMBER 1, 2010
- Mobile provider 3 launch “Live Shop” FRESHNETWORKS | WEDNESDAY, APRIL 13, 2011
- 3 ways retail banks could get more benefit from social media FRESHNETWORKS | WEDNESDAY, FEBRUARY 22, 2012
- The iPad Should Be Free TWIST IMAGE | FRIDAY, OCTOBER 12, 2012
- Now Your Data Is Being Transformed THE RELATIONSHIP ECONOMY | SATURDAY, NOVEMBER 12, 2011
- Good service, bad service and social media THE WAY OF THE WEB | FRIDAY, JANUARY 13, 2012
- Facebook for fashion brands – it’s about more than the product FRESHNETWORKS | THURSDAY, JANUARY 20, 2011
- Four luxury brands that lead the pack in social media innovation FRESHNETWORKS | SUNDAY, OCTOBER 17, 2010
- Facebook Places: Be Cautiously Curious | Spin Sucks SPIN SUCKS | MONDAY, AUGUST 23, 2010
- The Problem With The Status Quo TWIST IMAGE | WEDNESDAY, OCTOBER 19, 2011
- How To Curtail Showrooming: Charge Admission TWIST IMAGE | FRIDAY, MARCH 29, 2013
- Now Your Data Is Being Transformed THE RELATIONSHIP ECONOMY | SATURDAY, DECEMBER 31, 2011
- What Does “Free” Cost? THE RELATIONSHIP ECONOMY | WEDNESDAY, NOVEMBER 3, 2010
- RowFeeder review and some thoughts about Point of Sale Systems (POS) WEB METRICS GURU | SUNDAY, SEPTEMBER 19, 2010
- Smart Location-Based Marketing By Home Depot DAVE FLEET | SUNDAY, JULY 3, 2011
- Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011
- Are your new fans on Facebook REALLY new? (Research) THE REALTIME REPORT | TUESDAY, JULY 10, 2012
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- Grocery Stores discover Social Media as Communication and Marketing Channel INBLURBS | TUESDAY, SEPTEMBER 11, 2012
- Social Media Marketing and Darwin: Evolution or Irrelevance BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 12, 2011
- Amazon Goes Local SMALL BUSINESS MAVERICKS | FRIDAY, JUNE 3, 2011
- Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011
- Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter SOCMED SEAN | THURSDAY, APRIL 5, 2012
- Top 15 Uses For QR Codes MY CREATIVE TEAM THINKING | TUESDAY, NOVEMBER 9, 2010
- Helping Members and their Communities Succeed: the Future of What We Now Know as Membership SOCIALFISH | WEDNESDAY, MARCH 28, 2012
- 31 Social Media Stats and Anecdotes PAMORAMA | MONDAY, FEBRUARY 22, 2010
- Would An Online Presence Save Your Business? SMALL BUSINESS MAVERICKS | TUESDAY, MAY 29, 2012
- Web 4.0: The Era of Online Customer Engagement WORKFACE | TUESDAY, JANUARY 3, 2012
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- 38+ Cool Social Media and Web Tools and Reviews WEBBIQUITY SMM | MONDAY, APRIL 9, 2012
- The Time for Location-Based Marketing Is Now | Spin Sucks SPIN SUCKS | MONDAY, AUGUST 2, 2010
- Social Apps Have Limited Lifespans THE RELATIONSHIP ECONOMY | SATURDAY, DECEMBER 10, 2011
- Creating Great Digital User Experiences for Your Next Wave of Customers WORKFACE | WEDNESDAY, OCTOBER 19, 2011
- Fashion and Beauty Publications Strike a Pose with Advertising Sales ENGAGE | FRIDAY, FEBRUARY 8, 2013
- Can Your Business Benefit from Celebrating More? IMAGINE YOUR REALITY | TUESDAY, APRIL 23, 2013
- Employees – Hiring, Training & Imparting the Culture of Your Business STEPHEN P SMITH | TUESDAY, APRIL 3, 2012
- New Book Tackles Key Mobile Operator Issues, Outlines Winning Strategies MOBILEGROOVE | MONDAY, MARCH 11, 2013
- Gamification: Why Play? MINDJUMPERS | TUESDAY, JUNE 19, 2012
- Is your Organization Capable of Unorthodox Thinking? SOCIALFISH | WEDNESDAY, APRIL 24, 2013
- It’s Not About Social Anymore DIRECT MARKETING OBSERVATIONS | TUESDAY, JUNE 19, 2012
- Why Digital Marketers Need to Get More Personal BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 14, 2012
- 3 Benefits for Small Business Cloud Computing ARI HERZOG | THURSDAY, OCTOBER 18, 2012
- How to Get an Influencer's Attention TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, MARCH 24, 2010
- The Millennials Uncanny Ability to Absorb IT'S JOSIP NOT JOSEPH | THURSDAY, SEPTEMBER 9, 2010
- Interview with Social Media Citizen: J-P De Clerck SOCIAL MEDIA CITIZENS | TUESDAY, OCTOBER 26, 2010
- Why Social Media is a Force For Good SOSHABLE | THURSDAY, DECEMBER 15, 2011
- Ski Resorts and Snow Reports and Social Media: A match made in. EXTANZ | TUESDAY, JANUARY 19, 2010
- When Social Media and Commerce Converge FONDALO SOCIAL MEDIA | THURSDAY, SEPTEMBER 2, 2010
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- While Your Audience Checks In, Are You Checking Out? ENGAGE | TUESDAY, JANUARY 3, 2012
- The Rise of Dynamic Content GEOFF LIVINGSTON | WEDNESDAY, AUGUST 29, 2012
- Stand Out Social Marketing: 5 Questions with Mike Lewis SOCIALNOMICS | WEDNESDAY, NOVEMBER 14, 2012
- Upstart Passion: Launching an Auspicious Business! STEPHEN P SMITH | THURSDAY, OCTOBER 18, 2012
- Why the Kindle Fire is Not For Me ARI HERZOG | WEDNESDAY, NOVEMBER 16, 2011
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- 5 Best Practices for Local Small Business JEFF KORHAN | SATURDAY, NOVEMBER 26, 2011
- Social Apps Have Limited Lifespans THE RELATIONSHIP ECONOMY | TUESDAY, JANUARY 3, 2012
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- PROFILE: AdXplore To Disrupt Mobile Advertising With Pull, Not Push MOBILEGROOVE | MONDAY, OCTOBER 18, 2010
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- Citizen Marketer 2.1: Are FourSquare and Gowalla Just Shiny Objects? CITIZEN MARKETER 2.1 | WEDNESDAY, JUNE 23, 2010
- How a Small New York City Hotel Put Itself on the Map through. TECHIPEDIA: TAMAR WEINBERG | THURSDAY, MARCH 4, 2010
- Six Links Worthy Of Your Attention #108 TWIST IMAGE | SATURDAY, JULY 14, 2012
- Three more reasons not to under-estimate gaming THE WAY OF THE WEB | TUESDAY, NOVEMBER 2, 2010
- HOW TO: Gain Twitter Influence MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010
- Why Customer Service Should Be in Your Social Media Marketing Strategy TECHIPEDIA: TAMAR WEINBERG | TUESDAY, JULY 21, 2009
- SocialCRM (sCRM) and Web Journal – March 7-14th 2011 WEB METRICS GURU | MONDAY, MARCH 14, 2011
- 58 GEO/Location-based panels submitted for SXSW 2011 on check-ins, foursquare, augmented reality and more to vote for. SOCIAL WAYNE | FRIDAY, AUGUST 20, 2010
- What Can We Learn from 7 Awesome Corporate Blogs? BLOG.KISSMETRICS.COM | TUESDAY, JANUARY 4, 2011
- 6 Billion Kings – Why Your Approach to Customers Must Change WORKFACE | TUESDAY, JANUARY 17, 2012
- Etsy's PR Nightmare: Greeting Cards Making Light Of Rape WAXING UNLYRICAL | TUESDAY, JANUARY 25, 2011
- Optimize and the Confluence of Search and Social Media CONVINCE & CONVERT | THURSDAY, APRIL 26, 2012
- What Google's Real-Time Search Means for Brands PAMORAMA | SUNDAY, DECEMBER 13, 2009
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- Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup WEBBIQUITY SMM | TUESDAY, JUNE 14, 2011
- Aaron Strout's Bio CITIZEN MARKETER 2.1 | WEDNESDAY, JANUARY 21, 2009
- IBM SJ 45-4 | Ethnographic study of collaborative knowledge work BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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