New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
SEPTEMBER 20, 2016
Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. And when retailers select store visits optimization, Facebook helps them reach users who are most likely to visit their brick-and-mortar locations. For example, U.S.
The Future Of Retail In A CTRL ALT Delete World
AUGUST 8, 2015
Last month, I was invited to Dublin, Ireland by Google to give the opening keynote address for their Retail@Google event. Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer.
3 Ways Retailers Can Leverage Facebook Location Pages
Ignite Social Media
NOVEMBER 29, 2016
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are some key ways retailers can get the most out of Facebook location pages. Display Store Information.
Pinterest leads Facebook in retail customer aquisition
OCTOBER 17, 2012
In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. The ROI of Social Media for Retail Websites. Pinterest is the stronger vehicle for brand association.
Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]
AUGUST 8, 2016
“Back to school” is the second-biggest retail holiday in the U.S. Education & Analysis News & Events Social Media Social Media TrendsThis year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social. This digital infographic guide, care of The Shelf , can help. Scroll Scroll to learn: How dates — from school start dates to peak product purchase times — affect shopping patterns across the U.S. Courtesy of: The Shelf.
3 New Social Media Features to Consider for Your Brand
Ignite Social Media
MAY 23, 2016
Consider Facebook 360 Video if your brand is: Opening a new retail location and you want your audience to be able to see the space. You may think this feature is only reserved for glamorous red carpet events for beauty brands or adorable footage of puppies for animal shelters, but think again. Having an experiential event with an influencer. Hosting or attending an event.
How to Know You’re Getting the Best CPC for Your Facebook Campaign
AUGUST 19, 2016
Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. Advertising/Marketing Facebook A/B testing Ad Sets Cost Per Click cpc Keywee Publisers retailers Sampling Yaniv MakoverWe all want more for less. Test yourself.
Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing
JANUARY 1, 2015
Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. Case Study Facebook Retail case study event marketing marketing measurement social media strategy Case Study #4: Neighborhood Shopping Center. Background: . This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center. The shopping center itself is in a very urban area, but provides services and shopping to a family-oriented clientele. Lessons Learned: .
The True Omni-Channel Is Convergence
OCTOBER 9, 2014
" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. Amazon has been teasing at a physical retail operation for a long time, and it seems more real than ever before. apple.
When Real Time Becomes Really Real Time
JULY 13, 2012
As I recounted this story over the past few months at live speaking events, I've had numerous people come up to me after and confirm that they have had similar experiences. Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. It's hard to overstate how thoroughly this move will shake up the retail industry. To put it more bluntly: Physical retailers will be hosed."
How Nike Stole Social Media Gold From Olympic Sponsor Adidas
The Realtime Report
AUGUST 21, 2012
Probably not, given Nike’s overwhelming success, especially on social media. As Social Baker’s CEO Jan Rezab states, “There was a time when primetime slots around major sporting events were essential for maintaining position as a household name; but social media has levelled the playing field. Social Media Case Studies 2012 Olympics Adidas Nike Olympic sponsor retail
9 Things to Note Before Launching a Facebook Coupon Offers Campaign
NOVEMBER 4, 2016
New product/event awareness. Advertising/Marketing Facebook A/B testing analytics Applications apps Bookmarks brand awareness ChameleonJohn Coupons Customer Loyalty Digital Strategy Consulting e-Commerce Email Engagement Holiday Shopping Season influencer marketing Influencers Insights Kohl's Landing Pages Laurynas Skupas Likes Load Times Loyalty measurement Metrics mobile Offers Post Scheduling retailers Scheduled Posts Shares smartphones Technomic User-Generated ContentFacebook Offers campaigns are a great way of promoting your products and/or services. Exclusive social fans.
How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016
DECEMBER 1, 2016
With retailers like Amazon and Walmart extending the dates for deals and sales, we should all have been able to knock a few things off our shopping lists. Consumers mentioned the retailer not just in the context of deals and sales but also as a convenient place to shop, in order to escape the crowd and queues in stores. Maybe it's just retail Darwinism. Prolonged Shopping.
Alicia Travels: Farm & More Event, Edinburgh
JANUARY 27, 2012
Next week I’m going on the road! I’ll be flying to Edinburgh to present a talk on social media at Farm & More – The Farm Diversification Event – an annual get together for the farm retail and diversified farming sector. This is all as a result of my talk at The Speciality Fine Food Trade Fair at Olympia in London last year.
Back to School on Social in 2016 [INFOGRAPHIC]
SEPTEMBER 6, 2016
“Back to School” is a major event for retailers, especially those with young target demographics. According According to the National Retail Federation, . Back-to-school and college spending ranks as the second biggest shopping season for retailers, after the winter holidays. But how is this retail event playing out on social? Check it out!
What’s Driving Social Conversations This Shopping Season?
NOVEMBER 23, 2016
Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers. As we approach the big shopping event this Friday, let’s take a look at what is being talked about it on social media.
How Are Staples, Walmart, and Target Dominating Back to School on Social?
AUGUST 10, 2016
Not many people know that Back to School is the next biggest shopping season after the winter holidays, but it is: according to the National Retail Federation’s 2016 report, total spending during the Back to School season is expected to reach $75.8 These shares might change in the coming weeks as other retailers step up their game and the BTS season gathers steam in August. https://t.co/LokmtrNu6n
The Only Consumer That Matters
JULY 31, 2014
often get to hang out backstage at conferences and events. Just because I spoke at an event (even after being paid for it), it didn''t feel right proclaiming that the company was my client. Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase. How does this change retail? retail.
An Innovative Approach to Outreach Marketing from a Quirky Brand
Convince & Convert
APRIL 22, 2014
The Goal Since Unclaimed Baggage has one a retail location—no online store component—their goal was to connect with bloggers who were in a 2-3 hour radius of their location. Through an event catered and tailored to Alabama bloggers, Unclaimed Baggage wanted to generate blog and social posts about the unique and family fun aspects of their store. Unclaimed Baggage has a lot to offer.
How To Curtail Showrooming: Charge Admission
MARCH 29, 2013
There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. In short, they're getting the full, physical retail experience - which could even include some consultation by the sales associate - only to lose the sale to the online channel or another retailer who is offering a better price. Many retail pundits agree that physical stores need to offer more services and value if they are ever going to compete. Could retailers charge a fee if they're simply worried about showrooming?
What The Next Five Years Will Be About
APRIL 29, 2011
The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. With these retailers' size and growth comes another reality: they begin to dictate everything from quantity and terms to acceptable margins. Notwithstanding how the major retailers might feel about this project, it was a smart and wise play. retail. retailer. How do you win?
Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer.
Josh S Peters
JULY 22, 2009
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer Market) Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer Market) Written on July 22, 2009 by Josh Peters in Social Media 1 Comment - Leave a comment!
FEBRUARY 9, 2012
What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. It truly is a sight to see if you're into retail, commerce, fashion and a unique in-store experience. Pundits think that e-commerce kills the retail experience. How do you see the future of retail? retail.
Case Study Crunch: Retail Social Media Case Studies « The Cube
JULY 8, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere. million – and counting. Larry Danna). Einstein Bros. Channels: Email, Photo sharing, UGC. what a year!
Apple Debuts iBeacon Location Technology in U.S. Stores
The Realtime Report
DECEMBER 18, 2013
How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores.
How Brands Can Create Social Engagement Via Music Festivals
Ignite Social Media
MAY 24, 2016
Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. Drink.
We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)
JULY 27, 2015
thought brick and mortar retailers were struggling in the Amazon world. While, it doesn't feel like it from my vantage point, we had an amazing turn of events last week as Amazon reported their quarterly earnings. retail. amazon chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia facebook guestcontributor heatherbackman jwalterthompson jackdorsey jwt kimkardashian mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation retail socialmedia soundcloud spyglass technology terrydimonte twitter walmart wpp
Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012
JUNE 11, 2012
Event registration for Facebook Timeline for Business Pages powered by Eventbrite. Why not spend a couple of hours learning about popular retail review site, Foursquare? A demonstration with handouts for you to use at home or work. Online event registration for Foursquare Social Media Marketing powered by Eventbrite. Google Plus Business Page training and computer workshop.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
The market research team is typically the best equipped, since they a) know who your competitors really are, and b) likely keeps tabs on them already for other campaigns, pricing, promotions and events. 1. That stuff is important to the business, no doubt. People are the fuel behind social media, which is really just tools and tactics. Will there be future demand for products?
FEBRUARY 1, 2013
What shocked me was how much the event looked and felt like an Apple event. retail. advertising android apple applefanboi blackberry blackberry10 brand businessstrategy consumerelectronics digitalservices influence iphone loyalty mac media merchandising microsoft microsoftstore pc perception retail smartphone stevejobs wallstreet windows windowsmobileIt's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt. It's not obvious. it's there. Some will make the argument that Apple is loosing a little bit of its luster. android.
I Attended a Networking Event…Now What?
Saying It Social
JUNE 16, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Attended a Networking Event…Now What? So, you’ve attended a handful of networking events, met some interesting people, and acquired a handful of business cards. Write on the back of each business card , noting the date and event where you met the person. Seek out previous contacts at future networking events. Many of the same people often attend various events within an area, so your chances of running into them again are good. Now what? Follow up!
The Mobile Revolution is Here Now [Infographic]
MARCH 15, 2013
52% of retailers do not have a mobile website experience (You’re not alone!). Amazon.com will reach 4 billion dollars in mobile sales by end of 2012. 1 in 8 will use mobile tickets for airlines, rail and bus travel, festivals, cinemas, and sports events in 2015. The infographic in this blog post pulls together data that shows that the turning point is here now. people on Earth).
Katie Couric Will Give Us The Internet That We Deserve
NOVEMBER 27, 2013
Things, events and ideas to explore. Sure, Amazon is one of the world''s largest retailers, but they''ve also just announced more original programming like Betas and Alpha House (kind of like their own, little cable network). retailer. What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. Anyone who has been online for a long time knows how interesting, diverse and different the Internet - as a medium - was (and can still be). It was very different from anything that we had seen before. CBS = 7%.
Merging offline and online : two events we're speaking at
JANUARY 20, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Merging offline and online : two events we’re speaking at 20/01/2010 by Gemma Went There are two industry events coming up next month that I’m involved in. This is a two day event, the first is a workshop and the second is the conference. I’ll be speaking at the workshop on the 3rd February, where I’ll be giving advice on blogging in the aptly named ‘Making Your Mark on the Blogosphere’ session. The first is EMAP’s Construction Marketing.
How Do You Sell?
PWB Marketing Blog
JULY 9, 2014
Last night, at a local workshop for entrepreneurs, I did it again. I was talking with a peer after the event and I said, “Channel trumps promotion…”. They have a solid distribution partner who’s getting them into key retail outlets, but that’s not energizing the brand in their minds. As I thought about it more afterward, I find that this is an all-too-common problem in marketing.
How Brands Are Using Instagram Stories to Impact the Buyer’s Journey
OCTOBER 4, 2016
The retailer has, in a very light-hearted way, captured both popular subjects in this Instagram story. As the retailer launched the fall-themed coffees, this story was perfectly crafted to capture the fall mood and at the same time announce the new products, driving awareness. For a retailer that sells millions of products, it is not possible to create a story for each one of them.
Social Media Success is About The Customers, Stupid
MARCH 30, 2011
With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. 10 Quick Tips for Retailers to Engage in Social Media Right Now (44). How do you define success with leveraging social media? Here are some simple thoughts on defining success that may help illustrate the point.
Increase Profits With Smarter Trade Promotions
The Realtime Report
MARCH 24, 2016
Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. Increase Profits With Smarter Trade Promotions.
10 Brands Killing It On Instagram in 2016
SEPTEMBER 7, 2016
As a fashion brand, it’s hard to stand out on Instagram because of the amount of competition – retail and luxury brands are the most represented sector on the social network. Yet it’s hard to stay away from Dior ‘s posts, especially if you’re looking for inspiration for your next product launch, sponsored event or brand ambassador program. Dior (@dior).
It’s Time to Take Facebook Seriously for Location Marketing
NOVEMBER 29, 2016
These include functions that enable ordering food, requesting appointments, getting quotes for services and getting tickets for movies and events. Facebook’s local marketing tools aren’t just for retailers or restaurants. What’s your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don’t have one,” and, “Whenever we can.”. Even better, Facebook is giving you tools to succeed on the world’s largest social network. You have to start using them. Get your Facebook pages in order.