Home It’s Josip Archives Let’s Talk The Word on the Web Understanding the Gen-Y Consumer and Shifting Retail Environment Written on August 20, 2010 by Josip Petrusa 0 Comments Tweet Share Save The recession and global economic events that have transpired over the last two years have had a significant impact on consumers and retailers alike. Whether you believe that they’re a product of the environment or that they’re a catalyst in creating it, the Gen-Y consumer is reshaping our notions of consumerism and the retail world. of the entire US workforce. MORE >>

This week I am at Blog World in Las Vegas– in light of the event and the upcoming webinar my company blueKiwi Software will be hosting on social business for retail with speakers Esteban Kolsky, Principal with ThinkJar and customer Laurence Mayer of Corporate Training for Louis Vuitton–I interviewed Doug Stephens, President of Strategy Consultancy Retail Prophet Consulting. Doug Stephens is thought by many to be one of the world’s only retail industry futurists. DS: We’re at a really interesting point right now in North American retail.  DS: Yes.  MORE >>

The company used its customer newsletter and social media to promote the event. ”Compensation: ” It’s also a good idea to communicate as much as possible in advance of the event to “bat around, or bat down some ideas that won’t work beforehand.” ” The best Betabrand brand hack from the event?  If your brand culture is not quite as open as Betabrand’s, you can still invite customers to participate in a hackathon event–and start the process of listening, learning and creating a more open culture. The mission? MORE >>

National Retail Federation Show, New York City: This week the old Javits Center in the New York hosted retail folk from across the U.S. and shed some light on a technology play that may define a new industry I call Retail 2.0. And, since it is about the shopper experience, it’s clear that winning Retail 2.0 In fact, judging from the number of vendors who used the event to show off an ‘old’ technology with a new twist, you could say that we are going to see a comeback of sorts. Allow retailer micro-visibility into order status and inventory. MORE >>

As Social Baker’s CEO Jan Rezab states, “There was a time when primetime slots around major sporting events were essential for maintaining position as a household name; but social media has levelled the playing field. Social Media Case Studies 2012 Olympics Adidas Nike Olympic sponsor retailWhich brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? MORE >>