Later

MAY 28, 2021

And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support. Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising. If you’re not sure where to start, check out our blog post: How to Plan a Pride Campaign on Social Media.

Eventful 81

Eventful Social Media Education Instagram 81

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Pixlee

JULY 12, 2021

How do you create an advanced influencer campaign tailored to the summertime? This is helpful for brands with in-person retail locations or selling area-specific products. Designing a Summer-Specific Influencer Campaign. The post The Marketer’s Guide to Summer Influencer Campaigns appeared first on The Pixlee Blog.

Influencer 95

Influencer Campaign Apparel Travel 95

Ignite Social Media

NOVEMBER 29, 2016

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Display Store Information.

Retail 60

Retail Facebook Hosting Eventful 60

Ignite Social Media

SEPTEMBER 22, 2021

Common KPI’s for Retail Brands. If we’re looking at retail and driving awareness, you want to look at impressions and reach and therefore frequency to make sure that you’re hitting the audience with the appropriate message enough times, but not too many times.

Social Media 172

Social Media Tips Retail Metrics 172

Ignite Social Media

JULY 24, 2020

The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. The 48-hour experience continues to push large sales for the retail giant year over year.

Retail 177

Retail Upcoming Buy Social Media 177

Social Media Strategies Summit

MARCH 25, 2021

The event marked the first time anyone other than Snap Inc itself had sold a product via Snapchat, making it a real game-changer in social commerce terms. The product drop feature really speaks to our merchandising strategy,” explains Caroline Gogolak , VP of retail at SoulCycle. “We We are a very fast-moving business.

Examples 223

Examples Retail Instagram Buy 223

Sprout Social

DECEMBER 14, 2022

For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. Pacsun kicked off its holiday marketing season with the PacVerse campaign. The holistic campaign stretched across all of Pacsun’s digital and social channels including exclusive content on YouTube, Instagram, Snapchat and Discord.

Industry 111

Industry Examples Real Estate Brands 111

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Waxing UnLyrical

JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Convince & Convert

JUNE 25, 2014

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company. Having S.M.A.R.T Let’s look at an example: Say your AOV is $100.

SMS 166

SMS Campaign Mobile Marketing 166

Likeable

NOVEMBER 13, 2019

The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. Create Branded Holiday Lists.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. Fret not, here’s the how-to on creating a kickass social media campaign. Head over to the ‘Important events in your social calendar’ tab and click on back-to-school. But you have to breathe life into your campaign by bringing in currency. Don’t have an account yet?

Campaign 60

Campaign How To Retail Template 60

Likeable

NOVEMBER 1, 2021

Building hype around live shopping events with promotion leading up to the event is key so that a big enough audience will be tuned in. Creating big events around live shopping, such as Instagram’s 10 Days of Live Shopping , helps ensure a successful turnout. Product Drops & New Releases. Black Friday.

Social Media 107

Social Media Instagram Retail Eventful 107

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

Examples 177

Examples Brands Avatar Authentication 177

The Realtime Report

SEPTEMBER 9, 2014

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Related Stories Adidas Teams With Champs Sports To Create Instagram Mini Series 2014 World Cup: Social Media Campaign Round-Up Bubblews: The Social Network That Pays Users To Post.

Social Media 177

Social Media Retail Fashion Sports 177

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. London-based retailer River Island uses Tags to make this reporting process easier.

Strategy 123

Strategy Brands UGC Marketing 123

The Realtime Report

OCTOBER 11, 2019

One way you can do this is to optimize your strategy for seasonal items, whether it’s for periods of time such as summer and winter, or around events such as Thanksgiving, Valentine’s Day, Christmas and the other holidays. Here’s how seasonal SEO could work for your business. What Are the Advantages Of Seasonal SEO? Getting the Dates Right.

SEO 121

SEO Strategy Retail Fashion 121

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Social media is the number one source of brand discovery for 52% of this age group.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

MAY 11, 2023

Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Adidas ’ recent campaign is a brand safety success story. The retailer used TikTok to highlight its partnership with basketball star Candace Parker. The campaign received 57 million impressions, a 99.9%

Reputation 131

Reputation Tools Brands How To 131

The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S. And what about privacy?

Apple 149

Apple GPS Retail Wireless 149

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns. There are many types of SMS marketing campaigns, from simple and straightforward to more complex.

SMS 108

SMS Strategy Marketing How To 108

Harp Interactive

DECEMBER 18, 2009

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

Tips 290

Tips CPM CPC Retail 290

Convince & Convert

APRIL 22, 2014

The Goal Since Unclaimed Baggage has one a retail location—no online store component—their goal was to connect with bloggers who were in a 2-3 hour radius of their location. They decided that retail and family oriented bloggers located in Alabama were the perfect fit. They were able to pull a list of 30 bloggers by location parameters.

Brands 158

Brands Blogger Retail Case Study 158

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Social media is where everyone from casual celebrants to spellbound fanatics go to find the latest Halloween inspiration, aesthetics, trends and events. In the U.S., CodeOrange.

Hashtag 115

Hashtag Meme Film Education 115

Ignite Social Media

APRIL 2, 2019

Retail: Create an audience bases on other retailers they like that are both online and/or offline. Retail: Nordstrom, Target, Amazon, Crate & Barrel, Wayfair. From here, you can start your ad campaign and start optimizing for the best performing targets and the creative. Facebook Advertising Effectiveness.

Social Media 132

Social Media Travel Automotive Retail 132

Social Media Strategies Summit

MAY 10, 2019

The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience. In 2017, Sephora was the number 1 beauty retailer in the world, boosting growth and profitability at a time when many retailers were closing their doors. Source: Retail Wire. Source: Medium. Source: Shopify.

Brands 109

Brands Retail Marketing Mobile 109

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

UGC 52

UGC Widget Retail Discount 52

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

UGC 52

UGC Widget Retail Discount 52

Ignite Social Media

MAY 23, 2016

Consider Facebook 360 Video if your brand is: Opening a new retail location and you want your audience to be able to see the space. You may think this feature is only reserved for glamorous red carpet events for beauty brands or adorable footage of puppies for animal shelters, but think again. Hosting or attending an event.

Features 112

Features Social Media Brands Retail 112

Convince & Convert

DECEMBER 16, 2014

They also know when to implement a campaign approach to scale different products and messaging. Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. Blogger networks can help brands or campaigns achieve “the network effect.”. Create a well-organized campaign.

Blogger 154

Blogger Fashion Case Study Brands 154

agora pulse

OCTOBER 6, 2020

Why not team up to offer your new clients a discount at a local restaurant or help a charity promote their campaign? Australian social marketing agency The Social Deck helped launch a campaign on behalf of Aboriginal organization Nunkuwarrin Yunti of South Australia, whose younger members are prone to taking up smoking.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Unmetric

MAY 10, 2019

The month of Ramadan is a great opportunity for brands to display some of their best marketing campaigns. A huge number of brands do a bunch of creatives around the event to grab attention during this time. The Indonesian retailer made their fans happy in the form of a sale every day during Ramadan. Tang India.

Engagement 92

Engagement Social Media Retail Curation 92

Sprout Social

FEBRUARY 22, 2022

Purchasing doesn’t have to be a separate event. You can bake social proof into campaigns. Even better, you can weave this social proof into your future marketing campaigns for added credibility. Poshmark’s “Posh Parties” are another example of successful virtual live events. What social media shopping does for brands.

Platform 109

Platform Tips Buy Instagram 109

Sprout Social

MARCH 16, 2021

The National Retail Federatio n forecasts the highest growth in retail spending in 17 years in the coming months as more people are vaccinated and the economy reopens. This is going to be a massive super spreader event. Brands are equally looking forward to real spring. of the entire U.S. of the entire U.S.

Questions 116

Questions Travel Brands Retail 116

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?

Strategy 143

Strategy Metrics Hubspot Retail 143

Mindjumpers

MAY 2, 2012

Emart SunnySale Campaign. The Korean retail chain Emart launched a campaign to increase their sales during lunchtime between 12pm and 1pm, as their sales decreased drastically during this hour. Their solution to the problem was to build a sundial with the shape of a QR code.

Brands 269

Brands Posterous Retail Collaboration 269