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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing.

Analysis 103
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6 Challenges Brick and Mortar Retailers Need to Master Before 2020

Pixlee

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

Retail 46
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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. But the campaign didn’t end on social.

Campaign 165
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How Nike Stole Social Media Gold From Olympic Sponsor Adidas

The Realtime Report

Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show?

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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience. In 2017, Sephora was the number 1 beauty retailer in the world, boosting growth and profitability at a time when many retailers were closing their doors. Source: Retail Wire. Source: Medium. Source: Shopify.

Brands 109
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The role of AI in creating a more human customer experience

Sprout Social

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 102
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Three Steps to Monetizing Your Data through Customer Intelligence

The Realtime Report

Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer. In today’s world, competing on price alone cannot win at checkout. concept communication business chart dark blue background.

Data 79