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Content Strategy Tips from Top B2B Brands

Writtent Blog

Don’t Be Like Your Competition Image source How do you draw the attention of Cimation’s target buyer personas , oil and gas engineers? Dominate Your Niche Image source: HubSpot/PoweredbySearch Who wants to read about marketing automation software? With a sports theme, of course.

B2B 93
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. This will enable you to optimize your offer to compete.

Analysis 104
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5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. It’s a great way to get a snapshot of your sites and where they are, as well as competing sites.

Products 272
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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. There might be a new automation software slashing marketing costs in half. two accounting software for small businesses.)

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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

Social Media, Blogging and Email. Although most people today tend to be active users of social media, not that many people know how to use the social media tools available to them on a professional level. Software and Hardware Development and Design. You might want to get started with Excel courses.

Skills 128
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Strategy 128
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

NER is used in AI marketing tools to automatically spot and categorize important information in data to conduct tasks like social listening, sentiment mining or brand analysis. NER is also crucial in search engines, enabling them to understand and recognize key elements in queries and then search and provide relevant results.

Brands 84