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The social media marketer’s guide to infographic marketing

Sprout Social

With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content.

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How to Create Value-Driven Content for B2B

Oktopost

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy.

B2B 131
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The Complete Guide to B2B Social Media Management

Oktopost

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. But as we approach 2021, it’s safe to say that those days are ancient history — and both flow through the marketing river together. LinkedIn alone generates 80% of social media B2B leads these days.

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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

Like most parts of marketing, it takes a lot of work to perfect your earned media strategy. It’s a very effective form of content marketing and is also the toughest media type to get. It’s a very effective form of content marketing and is also the toughest media type to get. We’ve all participated in earned media. Review sites.

Strategy 136
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How to Integrate Social Media Throughout Your Sales Funnel

Oktopost

A sales funnel is a crucial part of any successful marketing strategy. Quick Jump Links: The Social Media Marketing Funnel: 3 Core Steps. engage with your audience, put out paid ads, or share exciting company news. How can you take an individual completely unfamiliar with your brand and turn them into a paying customer?

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Why should we care about the company that makes our washing powder or bakes the bread we eat? Consumers don’t care about your brand or your marketing message—unless it resonates. the Charmin Bears, Tony the Tiger, and the Keebler Elves) in their marketing messages and for good reason. And why would they? Enter storytelling.

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The best times to post on Instagram 2022

Sprout Social

This made Instagram a valuable visual marketing tool for brands and businesses alike. To understand the best times to post on Instagram it’s important to understand how Instagram has evolved. The network’s popularity grew as the first visual-only social media platform. People shared images of their food, travels, outfits and events.

Instagram 122