Oktopost

MARCH 26, 2024

Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. In fact, research shows that 78% of businesses that use social selling outperform those that don’t. But what if you see that 25% of your influenced opportunities come from X?

Influencer 62

Influencer Report B2B ROI 62

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Company employees as ambassadors, for example.

Marketing 195

Marketing Syndication Adwords News 195

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities. And employees want to post about their companies.

Buy 95

Buy Curation Statistics Survey 95

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. What Is Facebook ROI?

ROI 40

ROI Facebook How To Analytics 40

Kikolani

DECEMBER 6, 2011

Optimizing Your ActiveRain Profile – ActiveRain is one of the top social networks devoted to Real Estate professionals. If you want to do well on this network, as well as have your profile come up in search results, you will need to do the following things to optimize your ActiveRain profile. Social Media.

Analytics 118

Analytics Research Real Estate Google 118

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Plus, social listening mines the web for conversations you wouldn’t otherwise know about.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Market research.

Reddit 100

Reddit Brands Meme Forums 100

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Increased conversions: By meeting your prospects online, research shows that social selling leaders are 51% more likely to reach their sales goals and create 45% more sales opportunities.

B2B 62

B2B Metrics Comparison Education 62

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Purchase or develop an in-house tool to automate processes such as email responses, customer updates, product surveys and ROI measurement.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They’re not much different.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! The end result is they want your money now!

ROI 100

ROI CPA Campaign Buy 100

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. They optimize their LinkedIn company profiles. Never mind, don’t do that either.

Social Media 167

Social Media Social Networking Training Instagram 167

Webbiquity SMM

SEPTEMBER 9, 2014

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

Yammer 198

Yammer Policies Social Media Yahoo 198

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Company employees as ambassadors for example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Hootsuite

NOVEMBER 28, 2022

What is social media advocacy? Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. Customers rely on social at every stage of the purchasing journey.

Social Media 122

Social Media UGC How To HootSuite 122

Firebelly

APRIL 18, 2011

It opens up endless opportunities for market and competitor research, content inspiration and, obviously, network building. In this post, we’ll aim to tackle some more advanced social search functionality so that you can make the most out of Facebook, Twitter and LinkedIn. How to Launch a LinkedIn Company Page.

Social Media 184

Social Media Foursquare ROI LinkedIn 184

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Hinge Research Institute ). LinkedIn ). Eldelman ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Pam Moore

SEPTEMBER 23, 2019

How can you possibly achieve a positive ROI by investing in the right speakers? There are many proven strategies for maximizing the ROI on the investment you make in professional speakers and trainers. I spent 15+ years working in corporate America before starting my own company 9 years ago. What you will learn: .

Eventful 60

Eventful ROI How To Conference 60

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. > Click here to read more about the research made by Vitrue.

Hitwise 255

Hitwise Study Facebook Patterns 255

Social Media Strategies Summit

FEBRUARY 27, 2020

According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). 3 Social commerce will come into maturity. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

SocMed Sean

APRIL 28, 2017

She is interested in academic research and writing. Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting! These social media ostriches are still looking for the business justification that shows them there can be a strong ROI from engaging in social media.

Social Media 210

Social Media Advertising Issues Products 210

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms.

Survey 225

Survey Report Social Media ROI 225

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. billion, are active social media users. Snoop, I mean research your competitors.

Data 131

Data B2B Statistics Social Media 131

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Profile analytics : Use this alternative to Mention to understand your growth and engagement better, monitor competitors, and modify social media strategies accordingly. Pricing: Hootsuite has 4 plans.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

Social Media 245

Social Media B2B Marketing SEO 245

Josh S Peters

FEBRUARY 22, 2013

My Facebook feed (a free service I use from time to time, which you may be aware allows me to maintain social contact with my friends – with, of course, a backdrop of adverts that I can choose not to click on…) has been awash with rampant anger regarding Instagram’s now aborted plan to sell your family album.

Statistics 159

Statistics ROI API Analysis 159

Almost Savvy

DECEMBER 15, 2011

You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin. Anyone who tells you that if you do X [some social media task], you will achieve Y [specific number of Facebook fans, % increase in sales, etc.]

Social Media 273

Social Media ROI Construction Reputation 273

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 ROI is still tough to measure. Pew Research ).

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. How did you find out about [company name]?

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

MAY 8, 2017

If you’re spending a lot of time on social media for your company, wouldn’t you want to make sure you’re receiving the best results possible? As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Create SMART Social Media Goals. Improve ROI.

Social Media 109

Social Media How To Metrics ROI 109

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Marketing Hashtag URL 100

Hootsuite

DECEMBER 12, 2023

Why should execs be on social media? Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

NOVEMBER 16, 2023

It’s not just about networking anymore. 75% of B2B buyers use social media to make buying decisions. Their research and engagement can turn into precious data for your business. For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

APRIL 20, 2020

With connection at the crux of consumer expectations on social, many brands are looking for ways to enhance their social strategy to not only reach more customers but to relate to them on a deeper level. To do so, more and more companies are relying on the power of video. Stay tuned for more updates!

Video 94

Video YouTube Publishing ROI 94