The Realtime Report

MARCH 24, 2016

However, despite companies’ sentiments, many would be better off staying at home. In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. What Is Trade Promotion?

Retail 79

Retail Nielsen ROI Sentiment 79

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. Facebook has its first CMO : Gary Briggs, formerly of Google''s Motorola Mobility group, has joined the company.

Social Media 167

Social Media Nielsen Press Release News 167

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Start with the channel your company is most focused on. Highlights From Episode 19. Influencer marketing is one of the most effective ways to get it. Social Media.

Influencer 115

Influencer Marketing Nielsen Authentication 115

The Social Media Incubator

JUNE 22, 2011

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’ Social media accounts for 25% of all time spent online - over 35 minutes per hour – Nielsen.

Social Media 191

Social Media Nielsen Study Activities 191

Convince & Convert

NOVEMBER 20, 2015

The outward absurdity of this move has been commented upon my many in the social media sphere, perhaps best epitomized by my friend and collaborator Mark Schaefer , who groused incredulously (on Facebook, perhaps ironically): “This is a really dumb decision on their part because sometimes a business decision cannot be made because of ROI.

Twitter 60

Twitter Nielsen API Patterns 60

The Realtime Report

NOVEMBER 26, 2019

The key is spending it where you get the optimum ROI. Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. And we wanted to find out more!

Advertising 113

Advertising Nielsen Buy Products 113

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Image source: [link]. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

The Social Media Incubator

SEPTEMBER 1, 2009

That fear could be keeping your company from using one of the best marketing tools out there; the internet. If you don’t have time to do it, consider working with a company that can do it for you. A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Start with the channel your company is most focused on. Highlights From Episode 19. Influencer marketing is one of the most effective ways to get it. Social Media.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Image source: [link]. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Pixlee

OCTOBER 18, 2016

According to Inc.com , one source found that the ROI was 11x traditional digital marketing. One look at influencer marketing statistics quickly shows why brands are putting more of their budgets there: Each dollar invested in influencer marketing yields six dollars in ROI, according to Adweek. Choosing the Right Influencers.

Influencer 42

Influencer Brands Nielsen ROI 42

Pixlee

NOVEMBER 15, 2016

While some sites still pay for reviews, there has been a huge shift in companies pursuing honesty and authenticity. According to Nielsen, online reviews are the second most trusted source of brand messaging and information. Successful user generated content examples include companies like Warby Parker, Kraft, and Estee Lauder.

Content 41

Content UGC Loyalty Nielsen 41

Kikolani

JANUARY 3, 2013

Owned media are media assets that you or your company owns including websites, blogs, and so on. According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO. This is a guest post by Aaron Lee.

Tools 151

Tools Digg Nielsen Klout 151

Sprout Social

AUGUST 2, 2016

And for company-specific hashtags, they should entice discussion and ultimately engagement. In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. All these things should factor into your social media ROI strategy. For example, you might want to: Increase brand conversations with your company.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Laurel Papworth

JANUARY 14, 2010

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. companies use Facebook and 45% Twitter. Over 44% of Internet users are active in social media.

Hotels 85

Hotels Tourism Travel Social Media 85

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Imagine that company A has roughly 3,000 followers on LinkedIn.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# link] Top ?

Brands 145

Brands Content Social Media Consultant 145

Rebekah Radice

NOVEMBER 24, 2017

The research published in The Social Habit, by Jay Baer, states that among respondents who attempted to contact a company: 32% expect a response within 30 minutes. Zelmer responded by inviting the boy and his mom on a tour to one of the company’s factories, making the boy’s dream come true. That’s just what Brand24 did.

Hashtag 138

Hashtag Influencer Trends Industry 138

Mindjumpers

FEBRUARY 13, 2012

Many companies have misunderstood how to handle and use social media to their advantage and I think it’s great that more people can be inspired with great work that has been done within the field. Two creative campaigns that had full focus on user involvement and made success results for the both companies. Visit the page here.

Nielsen 167

Nielsen ROI Campaign Social Media 167

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. 85% of Inc. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Ignite Social Media

SEPTEMBER 26, 2016

CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. Tracking ROI back to a particular ad should be easier with new integrations with Visual IQ and Neustar, and the app downloads crowd will have their choice of seven new tracking partners.

Social Networking 60

Social Networking News Nielsen API 60

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 157

Social Media Radian6 Strategy SM2 157

Rebekah Radice

NOVEMBER 24, 2017

The research published in The Social Habit, by Jay Baer, states that among respondents who attempted to contact a company: 32% expect a response within 30 minutes. Zelmer responded by inviting the boy and his mom on a tour to one of the company’s factories, making the boy’s dream come true. That’s just what Brand24 did.

Hashtag 60

Hashtag Influencer Trends Industry 60

Convince & Convert

NOVEMBER 20, 2015

With the rise of new social media channels, influencer marketing company Mediakix evaluated who’s advertising with bloggers and how this space has grown. Many brands are well-backed and structure their advertising to be cost-per-acquisition (CPA) effective—keen to drive the most amount of ROI for their ad spend. The Takeaways.

Advertising 60

Advertising Data Collaboration Blogger 60

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Less than 30% of respondents in either group said their company maintains a blog.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. What’s the most effective way to grow a company’s social influence? Is it really possible to measure social media ROI —and if so, how?

Social Media 190

Social Media Tips ROI Nielsen 190

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Which sounded like Social CRM meets Systems Integration company to me. They don’t take a “credit card approach to monitoring”.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 147

Social CRM Twitter B2B CoTweet 147