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10 Examples of Social Media ROI [Infographic]

Pamorama

Does social media drive ROI? Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). It’s very easy to just start measuring your ROI by counting how many Twitter followers and Facebook friends you have.

Four Metrics for Measuring Social ROI

Mindjumpers

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. Social media is all about interactions.

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The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of The ROI of Influencer Marketing. Tung ( @ EricTTung ) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@ KathleenHessert ) CEO of Sports Media Challenge and Eric Berkowitz (@ tracx ) SVP of Global Services at Tracx.

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The ROI of Social Media [#SMMW16 Takeaways]

Katie Lance

While I have SO many takeaways from the event (let’s just say my mind was blown with all of the great information and superb speakers) in today’s post I want to just touch on one of them – the ROI of social media. But, the ROI of social media isn’t always necessarily quantitative. You can read Mark’s highlights of the speech (in his own words) here.

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The Shocking ROI of Influencer Marketing

Convince & Convert

But the ability to calculate true ROI – to assign actual dollars to those clicks and shares – has mostly been limited to e-commerce companies who can successfully close the attribution loop. Influencer Marketing ROI Blows Online Advertising Out of the Water. Influencer Marketing generates as much as 11X banner ad ROI (highlight to tweet, you’ll love it).

Owned vs. Earned Media: Measuring the ROI

Spin Sucks

But we can discuss earned and owned media, the ROI, and how to measure. It used to be that we’d spend our entire careers developing relationships with reporters, journalists, editors, and producers in order to have stories created that helped the companies with which we worked. For instance, create a free webinar that teaches your prospects about a problem your company solves.

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Understanding Social Media ROI Cycle

Mindjumpers

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Another 25% of a company’s focus is on improving conversion and optimization of campaigns. Stage 1: Launch.

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“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one:  according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions:  1. Companies that do well in one of these two dimensions out-perform their competitors.

5 Reasons Your Social Media ROI Sucks

SocialFish

If you follow my goal-related advice above, your metric is going to be closer to the bottom line than reach or  fan growth or post likes. I’d like to see you use cost per lead or lead per impression or revenue or ROI. 3. The post 5 Reasons Your Social Media ROI Sucks appeared first on SocialFish. ————-. You Have Lame Goals. Choose Choose Better Ones.

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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. The story that emerges is similar to that we’ve seen in other reports:  businesses are using social media, want to measure and analyze the results, but don’t have a clear definition for social media ROI , nor do they have a strategy for measuring it.

How to Amplify Your Content ROI

Convince & Convert

Statistics show  that 71 percent of B2B companies use content for lead generation. Here’s what you can do to make your content effective at delivering ROI. When your blog fails , how can you deliver ROI from your content? Data and supporting information are needed to measure how your content contributed in delivering ROI to your business. Use Contextual Content.

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How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

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The ROI Of Social Media [Infographic]

Firebelly

We like to compare it to the ROI of a your mother because it’s almost impossible to put a value on everything she has done for you throughout your life. This infographic from   MDG Advertising  does an excellent job depicting the ROI of social media and outlining a new way of thinking for businesses. It also shows that companies are increasing social media plans and budgets.

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How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Image via Unsplash. Aligned Goals. Focused KPIs. Integrated CRM.

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6 Accidental Ways Companies Kill Innovation

Convince & Convert

Companies pursue innovation with the best of intentions. The company wants to evolve; the company needs to evolve. But, well, then the company starts acting like a company again. The company returns to its status quo. I’ve seen this happen over and over, at companies I’ve worked for and companies I’ve worked with. What’s the (Immediate) ROI?”.

What’s the ROI of Social Media Silence?

Akamai Marketing

Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? At the very least, most companies should be at the “listening” phase right now. ”  What’s the ROI of THAT message? ROI social media customer service listening

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured.

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How to Explain Social ROI to C-Suite

Talkwalker SM

Social ROI is a hot topic of discussion for all companies involved in social media. Before social even comes into play it’s important to understand exactly how social fits your company’s overall marketing and sales strategy. Clearly, this is going to be different for each company. To wrap up, proving the ROI of social isn’t always easy.

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company. What do those hours cost the company in salary?

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Track Social Media ROI by Giving Customers Trackable Assignments. Doable?

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Social Media: The ROI of Marketing Engagement

Koka Sexton

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. It was probably one of the better explanations of social media ROI I have read but I wanted to add some of my own thought about it. The sad thing is I come across many companies that do this and it shows. Again, most companies are not ready for this yet.

The Real ROI of Social Media is Revenue

Koka Sexton

ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. Return on investment ( ROI ) is the benefit to the investor resulting from an investment of some resource. ” when he was responding to social ROI. Full stop.

Social Media ROI’s Missing Ingredient

Convince & Convert

You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. customarily use 50% for this, but if you want to be super accurate, ask your accounting department for the % in your company) = $22,500 per month, all inclusive. What’s the Next Step in Tracking Social Media ROI?

Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# I highly recommend you read this article. Customer Support – There are some companies doing this very well. About Us What’s a Maverick? What is often done is to use social media for SEO.

Why ROI Will Never Die

Geoff Livingston

This post celebrates the release of two books, Katie Delahaye Paine ‘s Measure What Matters and Olivier Blanchard ‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question “Why will ROI never die?&# on our recently revamped web site (thank you RAD Campaign for the excellent design). Guess what?

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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action.

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What’s the ROI of Laughter?

Convince & Convert

Hassan has created branded content using the Onion’s satirical voice for companies such as Intel, Progressive Insurance, and eBay. Branding Voices and Choices. Hassan Ali has handled many large campaigns while at Onion Labs, the Onion’s in-house ad agency, including the brand new comedy series, Dr. Jimm. Hassan is also an active Viner, with 12 million loops. In This Episode.

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Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview

Firebelly

He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world. You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more. Data and measurement are extremely important become it is the lifeblood of any company. Plain and simple.

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Measuring Social Media ROI

Akamai Marketing

Another year of measuring social media ROI. I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. Because first, we should dispel some myths about measuring social media ROI. Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. Culture ROI social media Vent

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5 things to measure in social media ROI

Akamai Marketing

As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. What we can measure for social media ROI. Social media often generates attention in traditional media, so when that is the case, I include AVE in the ROI model.

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Olivier Blanchard owes me a highlighter, Social Media ROI Review

Josh S Peters

With his book,  Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. It truly is the best book out there on the subject, and it’s not even 100% about ROI. In In fact ROI is only covered in a few pages at the end of the book.

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What's the R.O.I.? A Framework for Social Analytics

www.briansolis.com

Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? While the question of “what’s the R.O.I. Often it is asked without a clear understanding as to whether or not the answer will actually change the company vision or the current course of business. So, when it comes to R.O.I.

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Social Media Contests with Real ROI

Spin Sucks

In a world of social media and connecting across cyberspace, social media contests are becoming a popular and effective way for companies to make a tangible connection with their customers. When done well, social media contests can build brand awareness and engage users with your product or company. The post Social Media Contests with Real ROI appeared first on Spin Sucks.

Measuring Social Media ROI

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. This means that companies are jumping into the social-media pool without actually accounting for how it will impact their business and what, if any, value it will add.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Since the new version is closing in, I thought I would cover the new setup features of your Google Analytics for social media ROI measurement. Have you found it an adequate way of explaining social media ROI to clients? Reply Pel Abbott says: August 2, 2011 at 9:03 am Finally, there may be a way to measure ROI on social media. When someone subscribes to your newsletter. Step 1.

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Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth

Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. 50 Cent spent the weekend on Twitter pimping a company called H&H Imports; according to the SEC, he owns 30 million shares of the firm. Monetization Online Communities revenue social media social networks 50 cent apple bottom line engadget ROI share price stock

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Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up

Mindjumpers

focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. More and more companies are starting to use the Klout score from for instance a job recruitment perspective. Tweet. More about that further below. In the 20.05 and 20.07