Social Media Marketing

JULY 18, 2013

Metrics/Measurement/Big Data Sponsorships are still a growing percentage of budgets growing anywhere from 3-6% in 2013 and comprising 14% of marketing budgets. As content marketing continues to gain attention, what about metrics? Commentary Good companies are storytellers; great companies are story doers.

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Social Media Flipboard Hashtag Metrics 167

Hootsuite

MAY 1, 2023

Analyst: Analysts track and evaluate metrics to understand what works and what doesn’t. Legal: Legal teams offer a final review of content before it goes live and ensure that posted content complies with the company’s guidelines. This may involve multiple levels of management and outside stakeholders. HIPAA in healthcare ).

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Template Templates Social Media Tips 134

Keyhole.co

MAY 29, 2023

The company did not need to develop a new food or beverage item. As a result, big brands started engaging and sending their regrets to the company for the death of Mr. Peanut, while consumers interacted more and more on social media platforms. #11 The two companies created ads that were a slight jab at each other.

Campaign 52

Campaign Social Media Hashtag Trends 52

Writtent Blog

MAY 7, 2021

Non-disclosure agreements are not a recent development in the Massachusetts employment landscape, as employers have been using them for decades to prevent competitors from gaining access to information that could give another company a competitive edge. An SLA determines how a supplier will deliver their services to a company.

Template 40

Template Templates Company Real Estate 40

Social Media Marketing

MAY 22, 2013

Metrics/Measurement/Big Data Most data isn''t "big," and most companies are wasting money pretending that it is. David Maister made this point in his book Strategy and the Fat Smoker; Doing What''s Obvious But Not Easy [disclosure: affiliate link ]. Does big data mean the end of intuition?

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Convince & Convert

JANUARY 28, 2014

Char-Broil stays engaged with their network by sending them grills to use, inviting bloggers to post on Char-Broil’s site (cross promotion), and keeping everyone updated with company news and exclusive information. We couldn’t find those folks through metrics alone.”. Finding the Right Bloggers. Deciding Which Bloggers to Connect With.

Blogger 151

Blogger Case Study Klout Influencer 151

Convince & Convert

SEPTEMBER 11, 2011

“How dare a company try to put a number on influence!&# Even if it doesn’t, however, the anti-Klout brigade typically leaves out a major point in their argument, which is that companies desperately want this kind of data point. . When every company of consequence has a free and open API, data becomes a commodity.

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Klout Nielsen Influencer Social CRM 159

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Postcron

MAY 27, 2019

That alone should tempt you to see how Instagram can work for your company. Here are some examples of how to frame your company’s Instagram goal: “My company is using Instagram to: Increase traffic on my website by 20%. Here are some metrics to consider tracking: How many unique visitors are going from Instagram to your website?

Instagram 83

Instagram Hashtag Influencer Collaboration 83

Twist Image

DECEMBER 28, 2016

Groups like the IAB (full disclosure: I sat on the board of directors for IAB Canada many years back) could create some form of industry standard, in terms of ad serving, ad formats, etc. A few days back, Twitter came forward and admitted that their Android app overstated video advertising metrics by as much as 35% due to a technical error.

Advertising 49

Advertising Analytics Publishing How To 49

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Class 184

Class Blogger Issues Review 184

Idaconcpts

MAY 21, 2012

Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products. Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level.

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Overview Price Twitter Policies 134

Justin Levy

JUNE 21, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gatorade’s Social Media Command Center Written on June 21, 2010 by Justin Levy in social media , video 18 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Writtent Blog

MAY 11, 2021

He specializes on IBM Software and the IBM License Metric Tool. If the company finds that any worker supplied by the contractor is not carring out the work satisfactorily or is otherwise physically unfit to carry out the work involved, the contractor shall withdraw such a worker from duty and substitute some other worker in his place.

Template 40

Template Templates Mobile Software 40

Postcron

MAY 27, 2019

That alone should tempt you to see how Instagram can work for your company. Here are some examples of how to frame your company’s Instagram goal: “My company is using Instagram to: Increase traffic on my website by 20% Gain 300 new email subscribers per month Increase product sales by 15%, or Get 150 pre-orders for our new widget.”

Instagram 52

Instagram Hashtag Influencer Collaboration 52

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. These are exciting times at Bulb HQ!

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Consultant Metrics Social Media Social CRM 122

Convince & Convert

JUNE 25, 2014

Your SMS mobile campaign will impact many departments of your company. And to comply with the wireless carriers, you need to include: STOP and HELP, instructions Frequency Terms and Conditions Business entity Disclosure of additional carrier charges Here’s what that might look like, all together: Greg’s Mobile VIP: 6 msgs/month.

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SMS Campaign Mobile Marketing 166

Convince & Convert

MARCH 3, 2011

It’s been about 15 months since those crazy kids at the Federal Trade Commission (FTC) passed their new disclosure guidelines to “protect the public&# from inappropriately cozy business relationships being companies and bloggers, tweeters, Facebookers and more. seeks to become the standard for online disclosure.

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Badge URL Blogger Klout 126

Justin Levy

MAY 10, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Joint Chiefs of Staff 2010 Social Media Strategy Written on May 10, 2010 by Justin Levy in military , social media , social media strategy 16 Comments - Leave a comment!

Social Media 113

Social Media Strategy Policies RSS 113

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

The Way of the Web

AUGUST 30, 2012

I’ve read it several times now – whenever I need a prompt to get my mind going again (Disclosure – Dave very kindly sent me a free copy via a Twitter competition if I remember correctly). Other alternatives include the awesome Flickr page for ‘ Interestingness in the last 7 days ‘, or Stumbleupon.

Marketing 48

Marketing Skills Crowdsourcing Analytics 48

Hootsuite

MAY 1, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. What is social media governance?

Social Media 104

Social Media Guidelines HootSuite Policies 104

Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Digg 113

Digg Communities MySpace YouTube 113

Writtent Blog

MAY 19, 2021

Multiple representation exists when one real estate company represents both the seller and the buyer as clients in the same transaction coldwell banker exclusive buyer agency agreement. Due to the paint particles being hazardous to a persons health, this is a required disclosure to be attached to any purchase agreement.

Real Estate 40

Real Estate Microsoft Insurance Proposal 40

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. Non-disclosures may need to be signed and paperwork establishing a formal business relationship may need to be filed.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Writtent Blog

MAY 5, 2021

Whilst working for the company, the company shall reimburse the advisor for reasonable travel expenses incurred. Hiring an advisor for your company can make massive improvements on how your business operates. A cease-and-desist order places an injunction on a company or person prohibiting the activities that are deemed suspect.

Insurance 40

Insurance Company Exercises Training 40

Webbiquity SMM

AUGUST 2, 2010

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Companies cited as role models include web conferencing provider Dimdim , HR software provider Taleo and telecom firm Unified360.

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Report Social Media B2B GPS 174

Social Media Marketing

APRIL 10, 2013

million last year; and yet - despite the continued lack of accountability in metrics - TV advertising spending keeps increasing. LinkedIn has added Facebook-like mentions of people and companies in status updates and home page comments. Book links disclosure: cmp.ly/5 Vine has turned on the ability to embed videos on websites.

Social Media 159

Social Media Flipboard Survey Journal 159

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

AUGUST 19, 2012

So if a company is evaluating me as a potential outreach target, shouldn’t they want to work with me only on Twitter and Facebook? If you believe channel influence is important, there is an emerging and expanding crop of analytics companies that provide excellent insight into the situation. . Twitter Influence Analytics.

Analytics 137

Analytics Influencer Klout Vocus 137

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. Hire a company or check out this guide for how to DIY.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

SEPTEMBER 21, 2010

Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. Lifetime statistics, cross-posting, multiple accounts, etc.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Later

JANUARY 23, 2019

Now when you open your business profile, impressions, reach and other metrics related to your stories will be included in your Instagram Insights under the Content heading. The international shared workspace company often posts 10+ stories each day. You can learn more about the feature and disclosure in general here.

Instagram 104

Instagram Template Templates Hashtag 104

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics.

Social Media 128

Social Media Strategy Automotive SEO 128

Sprout Social

AUGUST 30, 2023

The benefits of a social media employee training process There are likely many employees at your company who want to get involved in social—on behalf of your brand, or to build their personal one. According to Sprout Social research, 56% of employees would share company posts simply because their company encouraged them to.

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Training Social Media Brands Policies 114