Remove category search-engine-optimization
article thumbnail

YouTube Analytics: 21 Metrics That You Should Track

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance.

Metrics 98
article thumbnail

How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

There are probably other companies that do the same thing. Once you know more about your competitors’ methods, you can avoid their pitfalls and take advantage of missed opportunities to optimize your marketing. Search for keywords related to your product or service and see what other businesses rank for them.

Analysis 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. Company goals are the anchoring points of your marketing budget.

Marketing 132
article thumbnail

10 AI marketing tools your team should be using in 2023

Sprout Social

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 88
article thumbnail

How the YouTube algorithm works in 2022

Sprout Social

In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. According to the paper, the user’s watch history, search history and video completion history – all contributed to producing recommendations that were more personalized than ever. 2012: Watch time.

YouTube 124
article thumbnail

Measuring Customer Experience for B2B Marketers

Oktopost

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. How do you measure B2B CX?

B2B 101
article thumbnail

YouTube Analytics Guide For Boosting Your Presence YouTube

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance.

YouTube 52