Webbiquity SMM

DECEMBER 20, 2011

These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. Nine Blog Metrics. company website, newsletters, syndication sites). Six Twitter Metrics. Klout and Kred scores). Klout and Kred scores).

Social Media 194

Social Media Metrics ROI Klout 194

Mindjumpers

AUGUST 6, 2012

It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. Klout has probably been in the centre of this discussion, the service trying to determine a person’s influence by scoring different attributes around a person’s profile. Influence Measurement Tools.

ROI 199

ROI Klout Data Influencer 199

Akamai Marketing

JULY 6, 2011

Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. Because I KNOW you still use number of followers as a success metric and because of that, you need to know who they are. Many high-Klout folks auto-follow.

Klout 221

Klout Twitter Creative Commons Facebook 221

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Klout 129

Klout Curation Social Media Analytics 129

Akamai Marketing

OCTOBER 21, 2011

No matter what type of measurement you establish, the key is to stick with it and let the metric tell the story. If you watch the video, you’ll get to see me having a “Klout Conniption” which is my reaction to using Klout as a business tool. I’ve added the slide show here for your review.

Social Media 166

Social Media Klout ROI Vimeo 166

The Way of the Web

SEPTEMBER 29, 2011

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Tancredi, headphones and promo information all via Peerindex. Measuring influence or just tracking loyalty?

Klout 49

Klout Loyalty Social Networking Influencer 49

Buffer Social

MARCH 6, 2017

The analytics on the free plan shows you basic account metrics (boards, pins, followers, etc.), The free plan on Quintly lets you access analytics for up to three Facebook Pages, offering stats on the main engagement metrics (likes, comments, shares) plus stats on follower growth. This Pinterest tool helps with much beyond analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update).

Vocus 184

Vocus Alltop Message Boards Klout 184

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What makes your company interesting to them?

Lurker 203

Lurker Klout Policies Consultant 203

Convince & Convert

OCTOBER 5, 2010

Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Tweets about your company? Tweets about other companies, or even non-business content? Not all Twitter followers have equal ability to amplify. A score over 30 is fairly influential). Links at the end? (

Sysomos 142

Sysomos CoTweet CoTweet Klout 142

Akamai Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency?

Social Media 188

Social Media Klout Policies Forums 188

Social Media Marketing

MAY 8, 2013

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. Facebook has published a guide for journalists and media companies to better engage readers.

Social Media 160

Social Media Automotive Klout Flipboard 160

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Highlight your company’s community involvement. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Techipedia: Tamar Weinberg

AUGUST 31, 2011

All four of them were relatively larger companies and were interested in talking to us about reselling our product or integrating it with theirs. We did get many large companies that had heard of our name because of seeing the press release. Mukund Mohan is the CEO of Jivity, a social commerce and brand merchandising company.

Press Release 142

Press Release Patterns Marketing Klout 142

SocMed Sean

JULY 25, 2015

The Social Media Timesink Keeping In Contact With Your Online Community What Should Your Metrics Be Telling You About Your Blogging and Social Media Strategy? Do You Even Know What Your Klout Score Means? Do You Really Need Those Gadgets? Why Don’t Customers “Like” Our Facebook Page?

Social Media 100

Social Media Creative Commons Klout Foursquare 100

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Buzzlogix

MAY 15, 2017

Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement. Simply Measured keeps track of a number of metrics. You can also publish posts from the Sprout Social Dashboard and collaborate with your team. Zoho Social.

Social Media 40

Social Media Tools Klout HootSuite 40

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing.

Tools 206

Tools Social Media Lithium Sysomos 206

Waxing UnLyrical

AUGUST 16, 2012

#SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. The Greensheet , where I earn my paycheck by day, participated in the competition as a medium-sized company.

Journal 175

Journal Compete Team Klout 175

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency?

Klout 100

Klout Eventful Policies Hosting 100

Convince & Convert

JANUARY 28, 2014

Char-Broil stays engaged with their network by sending them grills to use, inviting bloggers to post on Char-Broil’s site (cross promotion), and keeping everyone updated with company news and exclusive information. They set target goals such as Klout score and traffic. We couldn’t find those folks through metrics alone.”.

Blogger 151

Blogger Case Study Klout Influencer 151

Pixlee

SEPTEMBER 23, 2017

Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. An expert on how to do luxury travel using airline miles, he has partnered with many credit card companies and airlines to highlight this. Adventure Bloggers. Joao Leitao of Nomad Revelations.

Travel 66

Travel Influencer Brands Airlines 66

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Strategies are created with tactical ingredients. Viral is good.

Social Media 138

Social Media Klout Policies Consultant 138

Sprout Social

MAY 20, 2016

Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. Who is listed higher than you in Klout? A5 vanity metrics provide dec insights, but also-is the brand engaging with followers? Who outranks you in SEO? sproutchat. sproutchat.

How To 42

How To Klout Analysis Metrics 42

Convince & Convert

SEPTEMBER 2, 2015

When executed incorrectly, however, certain mistakes can prevent your company from maximizing the potential of this strategy. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here. Engaging with the Wrong Influencers.

Influencer 60

Influencer Brands Marketing Authentication 60

Jeff Esposito

MAY 20, 2011

The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. Love it or hate it, Klout can serve as a measuring stick.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. Love it or hate it, Klout can serve as a measuring stick.

Klout 30

Klout Paid Search Analysis Small Business 30

The Way of the Web

DECEMBER 24, 2011

What turns people away from a company Facebook page, and also how to plan to fix it. Klout and Peerindex: Social network loyalty cards. Add in the quantity factor as a part of their metrics, plus the perk offers as a reward, and they’re loyalty cards for digital services. Why don’t Facebook fans like us anymore?

Klout 33

Klout Embedding Loyalty Vimeo 33

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Razor Social

NOVEMBER 29, 0002

For some companies traffic is enough. There is good configuration on the alerts, where you can set up options such as only delivering alerts based on someone having a high number of followers or Klout score. Pricing starts at $199 for 15 tracked companies and up to 90 social profiles. Specify the alerts you want to receive.

Analytics 89

Analytics Social Media How To Analysis 89

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

ProBlogger

OCTOBER 5, 2016

government adopted the 80/20 principle to require health insurance companies to spend at least 80% of the premium dollars collected on medical care to improve the quality of health care. See who the influencers are, and make use of tools (such as Kred, PeerIndex, and Klout) that apply metrics to determine top influencers.

How To 55

How To Health Care Microsoft Blogger 55

Convince & Convert

MAY 3, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. So, services like Klout and Kred that put a number to your social influence. I’m not saying Klout is good, bad, or indifferent. Eric : Yep.

Klout 114

Klout Social Media Conference Influencer 114

Akamai Marketing

MARCH 29, 2011

your own set of metrics. By the way, “sucking less&# is not a measurable metric, get your own. What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Are you hoping to help along your SEO efforts?

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. Very helpful. =) Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Why is this important?

Tools 160

Tools Klout Policies Tourism 160