Sherrilynne Starkie

FEBRUARY 10, 2020

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. He said companies need to engage stakeholders over shareholders and anchor strategy in ethics. That’s a boon for our journalist colleagues!

Survey 259

Survey Compete Forums News 259

Sprout Social

APRIL 29, 2024

Improves the credibility and trust of your brand According to a 2024 BrightLocal survey , 77% of consumers check at least two review sites or platforms before making a purchasing decision, and 71% of consumers would not consider using a business with an average rating below three stars. This will deepen your connection.

Reputation 91

Reputation Brands Sentiment Survey 91

Buffer Social

JUNE 24, 2021

Thus, in the spring of 2021, we put out a survey to the EPD teams to understand the level of engagement of our team members and our “eNPS” — employee NPS, or if team members would recommend Buffer as a place to work. Below, we’d love to share the survey results transparently through the note I shared with our team.

Survey 62

Survey Engineering Team Engagement 62

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 120

Social Media Survey Education Team 120

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. Why Employer Branding Matters.

Company 136

Company B2B Brands How To 136

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. They’re also using social media to study companies and jobs.

Survey 103

Survey Company Social Media Sample 103

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. Here are 10 of the key findings from the report. Among those, almost half plan to add staff.

Research 257

Research Report Social Media CPM 257

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 110

Social Media Strategy Exercises Retail 110

Social Media Marketing

MARCH 22, 2018

It is also a vital communication tool in various industries including healthcare. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. In fact, social media today is a necessity for the healthcare industry.

Training 99

Training Industry Social Media Health Care 99

Oktopost

APRIL 10, 2018

Yet, some companies, particularly in the finance industry, have been lagging behind, mostly due to regulatory concerns. In fact, only 42% of surveyed CFO’s said their finance team is knowledgeable about social media […]. With over 2.77

Company 95

Company Social Media B2B Survey 95

Janet Fouts

JUNE 15, 2017

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A What do all of these companies have in common? In fact, it never was.

Forums 116

Forums Company Social Enterprise Training 116

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Keep reading to uncover the four key steps Ugly has taken to build an industry-disrupting, global business in under five years…. Build a unique brand.

Industry 74

Industry Meme Survey Authentication 74

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. He points to an example of a health food company. The company may want to work with a particular influencer.

ROI 104

ROI Influencer Marketing Survey 104

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI. What are AI insights?

Sentiment 109

Sentiment Banking Patterns Hotels 109

Idaconcpts

OCTOBER 12, 2011

Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Daily coupon fatigue is settling in.

Industry 133

Industry Trends Press Release Cost 133

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. This was particularly helpful for software company Goally. This is especially important when your company makes big moves.

Examples 120

Examples Social Media Sentiment Influencer 120

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 125

Examples Influencer Campaign Marketing 125

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Across industries, social media drives about 6% of traffic on average, while search accounts for 60%. Affiliate sales support independent publishing.

B2B 225

B2B Social Media Marketing Influencer 225

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 98

Metrics Influencer Marketing Survey 98

Talkwalker SM

MAY 4, 2016

Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving mobile and digital landscape. . But, how is earned media defined in the mobile-first social media age and how should it be measured?

Survey 60

Survey Mobile Video Analytics 60

Waxing UnLyrical

MAY 17, 2019

To justify the significance of the generated data, the same can be used to create insightful Customer Satisfaction survey templates for businesses to better interact with their customers. The emergence of free online survey maker programs have made it easy to not only create online surveys but also analyze and store data.

Trends 175

Trends Survey Template Templates 175

Sprout Social

MAY 20, 2021

On the flip side, companies with higher engagement rates are more productive and attract employees that stick around for the long haul. Improving engagement not only represents a big-picture business benefit but also serves to help companies in hypercompetitive industries stand out from the crowd. Employee feedback surveys.

Engagement 129

Engagement Survey How To Collaboration 129

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 92

Buy Curation Statistics Survey 92

The Realtime Report

JANUARY 29, 2020

The methods you use depend on your industry and types of employees. Companies known for promoting recognition have a 31% lower turnover rate. Use anonymous surveys and suggestion boxes. Your company needs to identify what it values. This can guide you in recruiting employees who align with your company’s values.

Training 190

Training Skills How To Cost 190

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. However, these numbers varied based on the company’s industry.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment.

Facebook 130

Facebook Strategy Marketing Travel 130

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too. This includes the industry, company size, location, and revenue.

Data 124

Data B2B How To Metrics 124

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. The model is further refined so it is specific to your business and industry.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Company goals are the anchoring points of your marketing budget.

Marketing 129

Marketing How To Sample Samples 129

Hootsuite

OCTOBER 20, 2022

Retail industry trends are more than just blog post fodder. Retail businesses need to keep a finger on the pulse of their industry and market. A takeaway from that is that if your business doesn’t have a mobile-friendly ecommerce store , and you’re not selling on social , then you’re already a step behind the rest of the industry.

Retail 104

Retail Trends Privacy FAQ 104

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.

Strategy 129

Strategy Brands Hubspot Survey 129

The Realtime Report

FEBRUARY 3, 2021

These alternate scenarios can be used to make big and small decisions that affect the company, which is why it’s so important to always have those valuable and informative statistics on-hand and ready to be used. Statistics Are Used in Census Surveys that Shed Light. Manage Employee Productivity.

Statistics 91

Statistics Survey Upcoming Trends 91

Sprout Social

FEBRUARY 8, 2021

A company will use a VoC program to understand their customers better. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. Customers aren’t on every platform.

Data 123

Data Survey How To Review 123

The Realtime Report

MAY 21, 2019

There comes a time when businesses large and small need to look at how their company is performing. A trade show for any sized business is an investment because it brings together industry professionals. A trade show exhibit also introduces new industry customers and vendors all in one location.

Compete 149

Compete Industry Meeting Survey 149

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. Social media technology has come a long way since its origin.

Social Media 100

Social Media Team Social Media Management Report 100

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Join Niche Groups.

B2B 217

B2B Brands LinkedIn Influencer 217