Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. Influencer marketing has grown beyond getting a viral moment.

Metrics 96

Metrics Influencer Marketing Survey 96

Sprout Social

MAY 20, 2021

On the flip side, companies with higher engagement rates are more productive and attract employees that stick around for the long haul. Improving engagement not only represents a big-picture business benefit but also serves to help companies in hypercompetitive industries stand out from the crowd. Employee feedback surveys.

Engagement 127

Engagement Survey How To Collaboration 127

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Across industries, social media drives about 6% of traffic on average, while search accounts for 60%. Affiliate sales support independent publishing.

B2B 225

B2B Social Media Marketing Influencer 225

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Company goals are the anchoring points of your marketing budget.

Marketing 127

Marketing How To Sample Samples 127

Janet Fouts

JUNE 15, 2017

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A What do all of these companies have in common?

Forums 116

Forums Company Social Enterprise Training 116

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. However, these numbers varied based on the company’s industry. Did your SEO program lead to a surge in web traffic?

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. The model is further refined so it is specific to your business and industry.

Strategy 101

Strategy Sentiment Patterns Marketing 101

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Products 89

Products Team Focus Group Collaboration 89

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.

Strategy 127

Strategy Brands Hubspot Survey 127

Sprout Social

NOVEMBER 29, 2022

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. This is no small project for a company that burns 750 million gallons of fuel each year. But as… Posted by Grove Collaborative on Friday, November 18, 2022.

Examples 95

Examples CSR Airlines Collaboration 95

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. Calendars can also help streamline collaboration and track marketing performance. According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar.

Content 81

Content Collaboration Project Template 81

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 102

Influencer Marketing Collaboration ROI 102

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It offers your prospects a glimpse at how their workday might improve by choosing your company as a vendor. Here’s how.

B2B 114

B2B Influencer Brands Marketing 114

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 110

Analytics Sentiment Analysis Patterns 110

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Join Niche Groups.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry.

Examples 100

Examples Template Templates How To 100

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. When all necessary steps are laid out in advance, it takes the stress out of content creation and ensures consistency for your brand and compliance with industry-specific regulations.

Template 135

Template Templates Social Media Tips 135

The Realtime Report

MARCH 31, 2021

Last year, Global workspace specialists Instant Offices predicted a tech breakthrough in the commercial real estate industry would be one of the most significant workplace changes to come about in a post-COVID world. Seven Post-Pandemic Office. Tech Trends to Look Out For.

Trends 91

Trends Real Estate Survey Patterns 91

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. Public relations through a new lens. versus 2.87

Statistics 104

Statistics Skills Analytics Press Release 104

Later

MAY 28, 2021

Positioning your CEO or founder as an expert in their respective industry is great for building credibility (and humanizing your brand). If you’re the founder of a business , you can flex your knowledge and insights by sharing company updates or industry-relevant articles from your personal LinkedIn profile too.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Social Media Strategies Summit

NOVEMBER 4, 2021

The best way to do this is to research long-tail and low-search-volume keywords in your industry and identify the terms your competition hasn’t capitalized on yet. Furthermore, it points out that the app allows for collaboration, not something Things 3 can say about its product. Example: Taskade. Source: taskade.com.

Content 220

Content Marketing Compete Case Study 220

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Then we went one step further: we evaluated each respondent using our Social Maturity Assessment , a tool that studies how organizations use social media and benchmarks how they compare to others in their industry.

Social Media 138

Social Media Committee Organization Survey 138

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. Major industry players have been under fire for metaverse crimes and safety concerns. But there are some blockers preventing an inclusive experience that even major tech companies are still trying to resolve.

Brands 114

Brands Avatar How To Privacy 114

Buzz Marketing for Technology

JULY 24, 2008

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. The findings show that companies are failing to get the right information to their employees ,â?? -->. Global Home.

Survey 170

Survey Instant Messaging Applications Software 170

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 137

Social Media Survey Influencer Buy 137

Buffer Social

APRIL 13, 2023

While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels. Keep up to date with industry trends.

Social Media 86

Social Media Social Media Management Skills Survey 86

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Visit their platforms to see how they’re doing their social media — responding to feedback, joining industry conversations, and so on.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Keyhole.co

AUGUST 10, 2023

I recall Kyle Byers, Semrush’s director of growth marketing, updating his network on LinkedIn about the company reaching a significant milestone in its expansion: 100,000 paying customers. This again adds a personal touch and underscores that it’s the people who make a company. Don’t just share the news.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

I recall Kyle Byers, Semrush’s director of growth marketing, updating his network on LinkedIn about the company reaching a significant milestone in its expansion: 100,000 paying customers. This again adds a personal touch and underscores that it’s the people who make a company. Don’t just share the news.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. Social media technology has come a long way since its origin.

Social Media 98

Social Media Team Social Media Management Report 98

The Realtime Report

OCTOBER 5, 2021

This is exactly what Watson, a former Global Director of a Fortune 500 company, and Segarra, a retired New York City police officer, have accomplished amid long-standing careers advocating for the Latin American and Caribbean community and culture and, more specifically, going over-and-above to advance young Latino entrepreneurship.

Travel 91

Travel Tourism Airlines Film 91

Buffer Social

NOVEMBER 17, 2021

And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name. Send out a more formal survey via your newsletter, I recommend making it a short one so folks answer.

Small Business 91

Small Business Social Media Tips Content 91

Hootsuite

OCTOBER 12, 2021

But workers are increasingly making their wishes known; Many want to stay remote—at least some of the time—and companies have to figure out how to adapt. Essentially, it’s office space geared towards collaboration. Then, we asked ourselves what that space needed in order to be inclusive, accessible, and collaborative.

HootSuite 116

HootSuite Collaboration Exercises Meeting 116

Hootsuite

APRIL 12, 2021

At the same time, it allows employees to showcase their company pride and industry expertise. Send out an employee survey. Hootsuite surveyed employees and learned that different teams wanted different social resources. That could include informative blog posts, job listings, or industry news. Share company swag.

Engagement 140

Engagement Social Media Strategy Tools 140

The Realtime Report

AUGUST 8, 2012

These findings are from a survey conducted jointly by Teradata Aster , Mzinga , and the Center for Complexity in Business (CCB) at the University of Maryland to provide insights into the adoption, use and current state of social business software and big data analytics in businesses. Social Media ROI And Realtime Big Data Analytics.

ROI 191

ROI Mzinga Analytics Social Media 191

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Use of company social accounts. In addition, with more and more mobile-addicted millennials joining the workforce, companies need to be prepared for their extensive social media use.

Policies 146

Policies Social Media Guidelines Sentiment 146

Convince & Convert

NOVEMBER 16, 2023

This significant shift has created waves in the industry, sparking lively discussions among marketers, branding gurus, and everyday users. A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis.

Twitter 78

Twitter Social Media Sentiment Reddit 78