Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 100

Strategy Sentiment Patterns Marketing 100

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Sentiment 100

Sentiment Analysis Patterns Price 100

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Get to know your customers Social media intelligence is more than just monitoring sentiment.

Social Media 105

Social Media Sentiment HootSuite Analysis 105

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 100

Analysis Sentiment Marketing How To 100

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 116

Patterns Sentiment Analysis Proposal 116

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 90

Buy Curation Statistics Survey 90

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Social Media Strategies Summit

FEBRUARY 24, 2021

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 96

Metrics Influencer Marketing Survey 96

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. However, these numbers varied based on the company’s industry.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Unfortunately, these surveys take weeks (if not months) to design and distribute. Fans beget more fans.

Strategy 128

Strategy Brands Hubspot Survey 128

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Aim for above the industry average (typically 5–10%). Brand sentiment analysis delves deeper, uncovering the emotional tone of audience interactions and revealing whether influencers are building positive brand perceptions.

Metrics 52

Metrics Influencer Sentiment ROI 52

Convince & Convert

OCTOBER 30, 2017

Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Industry terms and trends: 61%. Industry/brand influencers: 60%. Company’s name: 55%. Company’s executives: 44%. Industry Terms and Trends. Industry and Brand Influencers.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Company goals are the anchoring points of your marketing budget.

Marketing 127

Marketing How To Sample Samples 127

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry.

Examples 99

Examples Template Templates How To 99

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. Gauge positive and negative sentiment from audiences.

Statistics 104

Statistics Skills Analytics Press Release 104

Sprout Social

FEBRUARY 8, 2021

A company will use a VoC program to understand their customers better. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. Customers aren’t on every platform.

Data 120

Data Survey How To Review 120

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. In fact, in a Q2 2023 Sprout pulse survey of 255 social marketers, 82% of marketers who have integrated AI and ML into their workflow have already achieved positive results.

Conversation 77

Conversation FAQ Sentiment Banking 77

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Consider surveying people who’ve interacted with your social media customer care team to see what they thought of the experience and ask how they feel you could improve it.

Strategy 130

Strategy FAQ Guidelines Policies 130

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Then we went one step further: we evaluated each respondent using our Social Maturity Assessment , a tool that studies how organizations use social media and benchmarks how they compare to others in their industry.

Social Media 140

Social Media Committee Organization Survey 140

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Use of company social accounts. In addition, with more and more mobile-addicted millennials joining the workforce, companies need to be prepared for their extensive social media use.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy. Is brand advocacy right for you?

Brands 124

Brands ROI UGC Authentication 124

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Tome of UPS or Michele Buck of The Hershey Company.

Social Media 113

Social Media Team Groups Groups 113

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 124

Review Brands How To Analysis 124

Convince & Convert

NOVEMBER 16, 2023

This significant shift has created waves in the industry, sparking lively discussions among marketers, branding gurus, and everyday users. A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Keyhole.co

NOVEMBER 10, 2023

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company.

Metrics 59

Metrics Analysis Comparison Price 59

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. So how can we get to know our audience without bothering them with surveys, phone calls, or emails? We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

MAY 1, 2023

When all necessary steps are laid out in advance, it takes the stress out of content creation and ensures consistency for your brand and compliance with industry-specific regulations. Or, even worse, does not comply with industry regulations. It also helps to keep your team stay organized and on task.

Template 137

Template Templates Social Media Tips 137

Sprout Social

APRIL 26, 2021

For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. Why are Yelp reviews so important?

Review 124

Review How To Guidelines Badge 124

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. You can share posts from other brands to build good relationships with them and their fans, expert opinions that are relevant to your industry, posts by influencers you work with or would like to work with, and user-generated content from your customers.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

OCTOBER 10, 2022

For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Sentiment Analysis: An analysis of the temperment around posts about your brand. When you do comment on different topics within your industry?–

Brands 78

Brands B2B SEO Influencer 78

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Brands should also be mindful of the toll COVID-19 has taken on the industries they operate in.

Strategy 141

Strategy Metrics Hubspot Retail 141

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. This combination is utilized by companies around the world and isn’t limited by the size of the company. Value of social listening on Twitter. Chi-town pizza. Chicago deep dish.

Twitter 77

Twitter Sentiment Hotels Influencer 77

Sprout Social

JANUARY 19, 2022

consumers in a recent Sprout survey had seen an ad for irrelevant products or services. What industry gaps could your soon-to-launch product fill? Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Define your audience. Let’s see this in action.

Products 132

Products Social Media FAQ Sentiment 132