Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Content 116

Content Aggregator Press Release Syndication 116

Social Media Marketing

AUGUST 16, 2013

A roundup of relevant links affecting our industry. And if you’re on Flipboard, you can get these links by subscribing to the This Week in Social Media Magazine , which is now available on the Web. Industry Negative comments are like broken windows. The Web isn''t what it used to be. There''s power in that "like."

Social Media 167

Social Media Flipboard Press Release Trends 167

Adam Sherk

DECEMBER 17, 2009

What caught my eye was the chart on budget allocation across various industries in 2009: As you can see search marketing got a much greater share of interactive marketing budgets than social media. What Horrible Things Did Time Magazine Do in 1964? You can check out their posts for the aspects of the report they covered.

Social Media 123

Social Media Marketing Press Release Survey 123

Writtent Blog

JUNE 5, 2013

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. Don’t Be Like Your Competition.

Small Business 100

Small Business B2B Strategy Content 100

Adam Sherk

JUNE 15, 2010

To help answer that question I used Twitalyzer to evaluate the main Twitter profile of 30+ major news organizations including a mix of newspapers, magazines, TV and online-only outlets. What Horrible Things Did Time Magazine Do in 1964? But which news sites are making the most of their Twitter presence? What do you think?

News 165

News Sites Twitter Digg 165

Adam Sherk

APRIL 8, 2010

by Adam Sherk on April 8, 2010 The cease and desist letter and the ensuing war of words between The Wrap’s Sharon Waxman and Newser’s Michael Wolff is getting a lot of industry attention this week. What Horrible Things Did Time Magazine Do in 1964? Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Aggregator 110

Aggregator Content Syndication Journal 110

Jeff Esposito

AUGUST 22, 2011

The entire public relations industry is in the last spasms of a loud and painful demise. What is disturbing is the way that the PR industry is doing everything it can to hold on to their piece of the pie. The PR industry is building up a wall of half-truths, scams and frauds to make sure the billable hours keep rolling in.

Press Release 48

Press Release Journal Flickr Report 48

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.

Class 85

Class Training Social Media Case Study 85

ProBlogger

JANUARY 11, 2012

Imagine you are called into your boss’s office and presented with the following assignment: head a new marketing initiative for your entire company. I found myself tasked with running a new online marketing strategy for our company, with little experience, and hardly a clue on how I was going to do it. Where was I even to begin?

SEO 42

SEO Directory Industry Sites 42

Writtent Blog

DECEMBER 6, 2023

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. Send out a press release or feature article and get your logo on the team uniforms. Post your company offers on coupon and deal sites.

Small Business 98

Small Business Marketing Compete Directory 98

Diva Marketing Blog

MAY 19, 2009

Prior to founding GetGood Strategic Marketing, Susan was Senior Vice President of Marketing at Internet software company SurfControl. Blogger outreach should be about relationships, not press releases, and I'll always give a closer look to the emails I get from PR folks I know. Don't forget the word "social" in social media.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Twist Image

MARCH 24, 2014

I have written hundreds (probably thousands) of articles for newspapers and magazines over the years. They are realizing the value in issuing more than a press release or advertorial. Consumers no longer have patience for jargon and industry blather. Read industry related magazines, websites and blogs.

Press Release 109

Press Release Exercises Publishing Handbook 109

Sprout Social

OCTOBER 21, 2021

Paid media is anything you paid for, such as a sponsored post in a magazine, a social media ad or an influencer’s post. For example, your product is listed on a gift guide or your company did something newsworthy and it was covered on a TV segment. Keep an eye on your brand’s share of voice to see how you’re doing within your industry.

Strategy 137

Strategy Tips Review Findability 137

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). Here are some compelling PR trends executives need to adapt to if they want to stay relevant in the industry in the long run: 1. In closing.

Press Release 100

Press Release Trends Blogger Eventful 100

Writtent Blog

OCTOBER 1, 2013

The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. Inbound and content marketers are most definitely here to stay.

Advertising 96

Advertising Content Marketing Press Release 96

Social Media Marketing

JULY 10, 2013

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Industry Viewing habits of television continue to change: 19% of TV homes are now broadcast-only (up from15% just two years ago) , meaning that homes are dropping cable subscriptions. But 2013 is shaping up to be the year of social HR.

Social Media 167

Social Media Storify Flipboard Press Release 167

Proactive Report

MARCH 31, 2015

Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. This opens the door for companies to work with the media and provide industry news and branded content to the media.

Trends 40

Trends Case Study Press Release Report 40

Proactive Report

MARCH 31, 2015

Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. This opens the door for companies to work with the media and provide industry news and branded content to the media.

Trends 40

Trends Press Release Report News 40

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Read this Mashable guide. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JANUARY 21, 2014

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. On average, if you joined the Facebook Page, you spent about $22 extra on the company. The end result was definitive.

Study 167

Study Social Media Forums Case Study 167

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Preparing a Social Readiness Gameplan in Seven Steps (Logic+Emotion): How can companies adequately prepare for social media monitoring and marketing?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Smashing Magazine ), among other things. A good example of this is a recent post on blog lengths in certain industries by Glen Allsopp, who recently guest posted here. I’d much rather pay homage to this promotional products company. Darren suggests having a memorable design, trying your hand at being a character (e.g.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Deloitte University Press ). Which emerging platforms are essential (or even worth investigating)? Which explains a lot.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Diva Marketing Blog

FEBRUARY 1, 2010

in the end it isn't the bloggers, the company or the agency that will dictate the success.it's the customers." The company name on that person’s business card doesn’t matter. it's about personalized service through social media that ends with a happy customer and a positive impression which builds the company's brand.

Social Media 81

Social Media Marketing Authentication Blogger 81

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual. What are the challenges? Rand explains all.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279

Techipedia: Tamar Weinberg

MARCH 24, 2010

Mark Frauenfelder Mark Frauenfelder is a co-editor of Boing Boing and the editor-in-chief of MAKE Magazine. For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. My eyes glaze over at the site of industry jargon.

Influencer 278

Influencer How To Press Release Blogger 278

Writtent Blog

APRIL 8, 2013

Because magazine and newspaper editors are pros at coming up with content ideas. The same is true for your company newsletter. Letter from the CEO, President, or other executive: Letters like these humanize the company and make customers feel like they actually matter to the highest management.

Newsletter 111

Newsletter Resources Content Press Release 111

Viper Chill

APRIL 15, 2010

However, if you’re not that confident in building your own website and simply want to get started then writing articles around certain industries and products can make you a lot of money if you can get them to rank in search engines. So I never got round to contributing anything for the school magazine.

Skills 76

Skills Sites Blogger Hubpages 76

Waxing UnLyrical

MARCH 25, 2015

” Actually, they had, at the time, a staff of only two, and the company wasn’t called the Lie Factory. But they may never have existed had it not been for Denny Griswold ( image source ), the founder and editor of the first known industry publication focused on public relations issues and trends. It was called Campaigns, Inc.

Meeting 100

Meeting Newsletter Press Release Library 100

Writtent Blog

AUGUST 3, 2016

Will Blunt is the founder of Blogger Sidekick , a company that helps digital marketers build authority with one-of-a-kind content. He’s been working in the online marketing industry for over 3 years from website audit, link and content development, social media and search engine optimization. Read more about this SEO strategy here.

SEO 0

SEO Google Sites Engineering 0

Convince & Convert

DECEMBER 30, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Company News. Industry News.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Company News. Industry News.

Types 60

Types Content Diagrams Posterous 60

Hootsuite

DECEMBER 4, 2019

Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. This is a great idea for launch events or press conferences. Freddie was our first hire and since then has built core parts of our product and company. Company news.

Examples 145

Examples Social Media Brands Content 145