Adam Sherk

DECEMBER 20, 2010

Here are my 10 top posts of the year by pageviews: The Most Overused Buzzwords and Marketing Speak in Press Releases. Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%. The press release buzzwords post is the most popular post I have ever done by any measure.

Sports 126

Sports News SEO Press Release 126

Adam Sherk

AUGUST 31, 2010

Help Haiti: News Sites Promote Ways to Donate Videos in Press Releases are Cool – If They Provide Meaningful Content { 4 comments… read them below or add one } The PR Coach August 31, 2010 at 7:08 pm Excellent report and analysis Adam. Same thinking that plagued the music industry 10 years ago.

Sites 182

Sites News YouTube Press Release 182

Social Media Strategies Summit

NOVEMBER 14, 2019

But GE didn’t just make an announcement or issue a press release. Sephora was quick to identify this content from WWD as an opportunity to promote their team member’s accomplishments and reinforce the brand’s position as a leader in the beauty industry. and “This is great advice.”. 5 Intel Showcases Career Advancement.

Class 100

Class LinkedIn Brands Microsoft 100

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

Social Media 69

Social Media Press Release Class Course 69

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. What Horrible Things Did Time Magazine Do in 1964? We poached material constantly, from newspapers, from other publications — even from Time. Copying from Time was a fact-checker’s dream, because we knew they took accuracy very seriously over there.

Content 116

Content Aggregator Press Release Syndication 116

Laurel Papworth

MAY 31, 2012

You’ll see how to build a social media monitoring dashboard, set up social media press release site, learn the difference between a 9 step social media strategy, a 5 step campaign and so on. monitoring a social media news room (no more PDF press release!) and a demonstration of tools to make your life easier.

Course 66

Course Social Media Press Release Film 66

Social Media Marketing

AUGUST 16, 2013

A roundup of relevant links affecting our industry. And if you’re on Flipboard, you can get these links by subscribing to the This Week in Social Media Magazine , which is now available on the Web. Industry Negative comments are like broken windows. The Web isn''t what it used to be. There''s power in that "like."

Social Media 167

Social Media Flipboard Press Release Trends 167

Adam Sherk

DECEMBER 17, 2009

What caught my eye was the chart on budget allocation across various industries in 2009: As you can see search marketing got a much greater share of interactive marketing budgets than social media. What Horrible Things Did Time Magazine Do in 1964? You can check out their posts for the aspects of the report they covered.

Social Media 123

Social Media Marketing Press Release Survey 123

Laurel Papworth

JULY 2, 2013

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Lunch and light refreshments are included as part of the course. Nine Steps of a Social Media Strategy.

Course 102

Course Social Media Press Release Class 102

Adam Sherk

JUNE 15, 2010

To help answer that question I used Twitalyzer to evaluate the main Twitter profile of 30+ major news organizations including a mix of newspapers, magazines, TV and online-only outlets. What Horrible Things Did Time Magazine Do in 1964? But which news sites are making the most of their Twitter presence? What do you think?

News 165

News Sites Twitter Digg 165

Writtent Blog

JUNE 5, 2013

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Many subject matter experts believe that our current state of content overload is just the calm before the storm.

Small Business 100

Small Business B2B Strategy Content 100

Laurel Papworth

JUNE 7, 2016

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Laptop hire costs are $50 a day. Lunch and light refreshments are included as part of the course.

Course 40

Course Training Social Media Press Release 40

Jeff Esposito

AUGUST 22, 2011

The entire public relations industry is in the last spasms of a loud and painful demise. What is disturbing is the way that the PR industry is doing everything it can to hold on to their piece of the pie. The PR industry is building up a wall of half-truths, scams and frauds to make sure the billable hours keep rolling in.

Press Release 48

Press Release Journal Flickr Report 48

ProBlogger

JULY 20, 2011

It’s daunting to put yourself out there by pitching to professionals who work in a cutthroat industry where they receive—and reject—pitches on a daily basis. And yet, having been a newspaper and magazine editor and journalist for over 17 years (and a proud blogger for three years), I know that it’s still worth trying. Do not spam.

Press Release 40

Press Release How To eBook Travel 40

Adam Sherk

APRIL 8, 2010

by Adam Sherk on April 8, 2010 The cease and desist letter and the ensuing war of words between The Wrap’s Sharon Waxman and Newser’s Michael Wolff is getting a lot of industry attention this week. What Horrible Things Did Time Magazine Do in 1964?

Aggregator 110

Aggregator Content Syndication Journal 110

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Computer Based Session: Build a social media press room with socmed press releases, blog and social objects. .

Class 85

Class Training Social Media Case Study 85

ProBlogger

JANUARY 11, 2012

Our company, Baghouse.com , which sells industrial dust collection systems (a type of air pollution control technology), had decided that we needed to exploit of the overall lack of internet presence in our industry, and use that to our advantage by initiating a new online marketing strategy. Where was I even to begin?

SEO 42

SEO Directory Industry Sites 42

ProBlogger

MAY 19, 2022

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. I’ve written about content filtering and keeping up with industry news in previous post. Send out press releases. (Driving people to offline store is out of the scope of this post.).

Marketing 35

Marketing Blogger Forums Syndication 35

Writtent Blog

DECEMBER 6, 2023

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. Send out a press release or feature article and get your logo on the team uniforms. Reuse content. Sponsor a local sports team.

Small Business 98

Small Business Marketing Compete Directory 98

ProBlogger

MAY 19, 2022

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. I’ve written about content filtering and keeping up with industry news in previous post. Send out press releases. (Driving people to offline store is out of the scope of this post.).

How To 26

How To Marketing Blogger Forums 26

Diva Marketing Blog

MAY 19, 2009

But online she's best known as the author of the popular parenting blog Mom-101 , and the cofounder and editor of Cool Mom Picks , the influential shopping blog which was called "the online arbiter of cool for the swingset crowd" by Parents Magazine. Don't forget the word "social" in social media.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Twist Image

MARCH 24, 2014

I have written hundreds (probably thousands) of articles for newspapers and magazines over the years. They are realizing the value in issuing more than a press release or advertorial. Consumers no longer have patience for jargon and industry blather. Read industry related magazines, websites and blogs.

Press Release 109

Press Release Exercises Publishing Handbook 109

Convince & Convert

APRIL 2, 2013

Instead of letting the massive changes to our PR industry intimidate you, it can help to break them down into digestible strategies you can apply one at a time, while remembering that some things DON’T change. Create newsworthy press releases and distribute them to appropriate media & news feeds.

Press Release 147

Press Release Strategy scribd Marketing 147

Sprout Social

OCTOBER 21, 2021

Paid media is anything you paid for, such as a sponsored post in a magazine, a social media ad or an influencer’s post. You can certainly do outreach with press releases but it’s not up to you when or where coverage takes place. Keep an eye on your brand’s share of voice to see how you’re doing within your industry.

Strategy 135

Strategy Tips Review Findability 135

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). Here are some compelling PR trends executives need to adapt to if they want to stay relevant in the industry in the long run: 1. In closing.

Press Release 100

Press Release Trends Blogger Eventful 100

Writtent Blog

OCTOBER 1, 2013

The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. If the wrong phone number or a typo ends up on a magazine ad, you can’t exactly ask for a second printing. Be Worthy of a Press Release. Inbound and content marketers are most definitely here to stay.

Advertising 96

Advertising Content Marketing Press Release 96

Social Media Marketing

JULY 10, 2013

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Industry Viewing habits of television continue to change: 19% of TV homes are now broadcast-only (up from15% just two years ago) , meaning that homes are dropping cable subscriptions.

Social Media 167

Social Media Storify Flipboard Press Release 167

agora pulse

MAY 24, 2016

The Content Belongs To You – If you are working in a strictly regulated industry like finance, then you need to be careful because there’s a fine line between curation and copying. She’s completely right as content curation breaks the ice, makes the introduction and can build solid online relationships with industry influencers.

Curation 67

Curation Content Paper.li Press Release 67

Social Media Strategery

FEBRUARY 22, 2015

Since the original “Cluetrain” came out, we’ve watched the journalism industry crumble, allowed social media to be taken over by marketers, and seen the rise of native advertising. Today’s public relations pros require their own rallying cry. It’s do or die time for PR.

Press Release 50

Press Release Metrics Authentication Proposal 50

Proactive Report

MARCH 31, 2015

This opens the door for companies to work with the media and provide industry news and branded content to the media. A list of press releases with links to content in PDF’s is simply not enough – it does not provide the content that the media needs today. The report also shows how the Fortune 100, Fortune 500 and Inc.500

Trends 40

Trends Case Study Press Release Report 40

Proactive Report

MARCH 31, 2015

This opens the door for companies to work with the media and provide industry news and branded content to the media. A list of press releases with links to content in PDF’s is simply not enough – it does not provide the content that the media needs today. The report also shows how the Fortune 100, Fortune 500 and Inc.500

Trends 40

Trends Press Release Report News 40

Convince & Convert

JANUARY 21, 2014

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts.

Study 167

Study Social Media Forums Case Study 167

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Ever see a press release become popular on Digg?! This is good stuff from the biggest experts in the industry. C’mon. Lower CPCs?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. How to Integrate Social Media into Product Marketing (Social Computing Magazine): This is a nice detailed guide on how you can market products via social media.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Smashing Magazine ), among other things. A good example of this is a recent post on blog lengths in certain industries by Glen Allsopp, who recently guest posted here. People don’t actively return to those press release sections of a website because they’re written in corporate jargon.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Webbiquity SMM

NOVEMBER 12, 2013

To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. Mobile apps (14%), digital magazines (11%) and podcasts (8%). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

JANUARY 5, 2009

The Golden Rules of Linkbaiting (Smashing Magazine): The wonderful guys at Smashing Magazine take quotes from a variety of link baiting articles and make a compelling argument as to why link baiting works. For more 404 pages, check out the Smashing Magazine collections. What are the challenges? Rand explains all.

Marketing 144

Marketing StumbleUpon SEO Reputation 144