Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Perhaps even more essential is the ability to schedule and send mass, drop emails to designated groups of customers and clients.

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Features Marketing Statistics Template 169

Waxing UnLyrical

APRIL 11, 2013

Really, that’s what any good company does; cut the dead weight. If social media, and the Internet experience in general, is founded on groups, other people, and relationships, why are we still depending on ourselves to find all the news that’s relevant to us? He is a husband, Iowa Hawkeyes and Chicago Cubs fan.

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Google Reader Google RSS Tweetdeck 275

Waxing UnLyrical

AUGUST 22, 2012

Clearly, the experiment of Facebook as a publicly traded company isn’t going well, though I think it is still too early to be called a failure. How ironic, then, that I believe taking the company private again will benefit it in the long term. I don’t think the company itself is going anywhere. That’s the key.

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Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. You may be lucky enough to have a budget in which you can hire an outside PR firm or consultants, which will go very deep in order to research your industry and your company prior to the strategy-development phase.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

OCTOBER 18, 2011

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. In fact, with each passing day, the risk for companies in Malta is growing. per cent, making us barely a blip on the radar.

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Hotels Guidelines Project Groups 151

Waxing UnLyrical

JUNE 3, 2011

With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media. Likewise, a lot of job seekers who want to “do&# social media for a company are thinking that they want to go into community management. Don’t hire a marketing person.

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Communities Social Media Management Klout Flickr 195

Waxing UnLyrical

MARCH 5, 2013

Whether you are a manager, an entrepreneur, a solo PR pro, a 20-something worker who is a cog in the machine at this point in her career, or the CEO of a Fortune 500 company, you are well served to always consider others thoughts. ” In her mind, it appears to mean succeeding at a Fortune 500 company. While I disagree with Ms.

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Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

DECEMBER 5, 2011

For example, bloggers that your company works with consistently over several campaigns. It was the show’s core group of friends who were actually ambassadors for each other throughout middle school, high school and the college years. The keys are: To find the right balance between the two groups. Think raving fans.

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Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

OCTOBER 11, 2011

Netflix announced yesterday that it would end Qwikster, the company it spawned last month to handle its mail-order DVD service from its streaming service (splitting those apart happened over the summer). As you might imagine, there was a hearty round of, “I told you so!”, ”, “Finally! Netflix does something right!”

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Flickr Price Company Groups 193

Waxing UnLyrical

FEBRUARY 5, 2014

Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered. A few months down the road, the company connected with Natural Pawz , a natural pet store owned by husband and wife team Biff Picone and Nadine Joli-Coeur.

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Startup Class Eventful Retail 237

Waxing UnLyrical

NOVEMBER 30, 2016

They don’t want to be told what a company can do for them – they want to experience that company for themselves. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter.

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Brands Loyalty Authentication Statistics 100

Waxing UnLyrical

MAY 9, 2016

C3 (Content) Weidert Group Case Study: Fisher Tank Company. C6 (Collaboration) Case Study: How to Grow Your LinkedIn Group Beyond 50k+ Members [Case Study]. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. Why: “One of the biggest challenge is that LinkedIn users are disengaged.

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Case Study Study Training Collaboration 100

Waxing UnLyrical

JUNE 21, 2012

is the ability to monitor and post to Facebook Groups directly from HootSuite: Now, typically I like to work Facebook “in” Facebook, as it were, but I know plenty of people who’d rather do all their Facebook management from a third-party app. You can give posting rights to a team for group posting, which is terrific!

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HootSuite Social Media Curation iPad 269

Waxing UnLyrical

JULY 29, 2015

Your company culture matters , and how you communicate within the workplace is a vital piece of the puzzle when putting it all together. Constant feedback is preferred; it is said, “don’t beat around the bush, get to the point with this group.” Take a class or join a local Toastmasters group. Is it external?

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Waxing UnLyrical

NOVEMBER 29, 2011

Very few of the groups representing tech industries were using them. It is also a great option for groups who don’t have the budget to redesign their display banners. Many of the groups were providing QR codes with links to non-mobile sites. Image: Optiscanapp via Flickr, CC 2.0. Here is what we found out: 1. thumbs up.*.

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iPhone Flickr Groups Groups 168

Waxing UnLyrical

AUGUST 16, 2012

A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The Greensheet , where I earn my paycheck by day, participated in the competition as a medium-sized company. At the start.

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Journal Compete Team Klout 175

Waxing UnLyrical

NOVEMBER 19, 2010

In August, fans of G-Dragon – a member of Korean hip hop group, Big Bang – fund-raised over $18,000 for Seoul University Children’s Hospital, in honor of his birthday. Companies must protect their reputation in light of rumors, especially those that are defamatory.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

NOVEMBER 27, 2012

Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th. For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. Please accept my apologies for the delay.

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Analysis Metrics Questions Communities 198

Waxing UnLyrical

JUNE 21, 2013

A lot of companies still only share their own content on Twitter. Retweeting what other people have said about their own companies (or about them personally) ad nauseam. You can make these lists public or private, but depending on the nature of your work, set up any number of lists to track what specific people/companies are saying.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

DECEMBER 13, 2018

Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. Kathy’s company and website are currently in start-up mode but you can connect with her via Twitter @kvaske or LinkedIn. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses.

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Strategy Energy Small Business System 175

Waxing UnLyrical

APRIL 29, 2015

Do you live by the sea in a surf-community such as the Boys to Men group in San Diego? If you have a strong group of motivated participants, perhaps a crowdfunding event is the right choice. Remember there is “value” shared from every group participating. Have you been involved in a community fundraising event?

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

APRIL 5, 2012

Bernays , arguably the “father of Public Relations” and someone I am known to cite a lot, saw the profession as very much a science, reflecting his own upbringing in the company of his “household name” uncle, Sigmund Freud.

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Insurance Banking Flickr Metrics 249

Waxing UnLyrical

MARCH 26, 2013

I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group. SimplyMeasured - This tool allows users to download analytics on different profiles for free as long as you agree to share a tweet to promote the company.

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Instagram Tools Statistics Small Business 279

Waxing UnLyrical

JUNE 4, 2019

Anthony Calderon , is Founder & CEO of SuiteBreak.com , a wellness platform that helps companies promote the health and wellness benefits of an annual vacation. More than any age group, 89% of Millennials plan travel activities based on content posted by their peers online #measurepr. SuiteBreak.com (@SuiteBreak) August 16, 2018.

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Tourism Travel Startup Metrics 114

Waxing UnLyrical

JUNE 19, 2013

The recent Libya Build 2013 saw hundreds of foreign companies participating. Italy, Turkey, Egypt, China, Austria, Malta and France all had a significant presence (the only US company I spotted was Caterpillar) as the focus shifts on to the massive effort required to sort out this country’s infrastructure.

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Construction News Company LinkedIn 182

Waxing UnLyrical

DECEMBER 23, 2011

They are up against venture capital and other for-profit groups who would like to gain control of the.ngo domain. Public Interest Registry (PIR) is the nonprofit organization that currently manages.org – the domain that has served the nonprofit community for more than 25 years. So it’s the natural choice for managing the.ngo domain.

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Organization Communities Buy Groups 165

Waxing UnLyrical

JANUARY 4, 2012

They are up against venture capital and other for-profit groups who would like to gain control of the.ngo domain. Public Interest Registry (PIR) is the nonprofit organization that currently manages.org – the domain that has served the nonprofit community for more than 25 years. So it’s the natural choice for managing the.ngo domain.

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Organization Communities Buy Groups 174

Waxing UnLyrical

MARCH 6, 2012

It wasn’t a link to a “Join me at New Social Group.” The smart professional’s website was packed full of evidence of what the company was capable of, and the blog offered more proof of industry knowledge and practical experience. Not the… time before last, anyway). So what was the email about?

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Social Networking Patterns Flickr Industry 178

Waxing UnLyrical

MAY 2, 2016

An elite group of Social PR pros found out last year, when I first launched my premiere online course. What does it take to be a “Social PR Virtuoso”? You can get a taste of that if you sign up for my new, FREE online training on May 13: The Social PR Makeover. 4 PR lessons from the world’s top-paid artists .

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Hashtag Banking Training Consultant 100

Waxing UnLyrical

JULY 15, 2015

Leaders have always had to be great prognosticators to be effective, so that they could help their companies strategically plan for a future that wasn’t yet clear. See What Comes After What Comes Next. This skill has always been a leadership prerequisite. But it all starts with listening.

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CPC Skills Influencer Organization 100

Waxing UnLyrical

MARCH 9, 2011

They look like the Blue Man Group jamming when they play – especially in this video. A brand that represents companies full of humans – not products. They’ve introduced chamber music by serving their own brand of jelly to the masses. Moreover, their music has hit me on a personal level. Isn’t that what we want music to do?

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Ensembli Jive Insurance Journal 193

Waxing UnLyrical

JANUARY 26, 2020

For most of my career, I have worked with financial services companies and anti-fraud companies. For a few years one of the most shorted companies in America was my client. Politics are the least of our worries. What do I mean? Some investors were praying for bad news so they could make more money when the stock went down.

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News Banking Flickr Cost 58

Waxing UnLyrical

FEBRUARY 25, 2013

Richard Bagnall , one of the founders of Metrica, which is now part of the Gorkana Group, was our special guest. Also learned many things about global pr measurement in which Gorkana (the company Metrica merged with) now excels. We had a terrific #measurePR chat last week.

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Storify Handbook Consultant Reputation 200

Waxing UnLyrical

MARCH 28, 2017

A1: I’m a recovering PR agency owner trapped in a #PRsoftware company. The flip-side of perfect is perfectly awful—so, the group exchanged its thoughts on what constitutes the worst PR measurement practices they’ve seen, including *clears throat and then ducks* AVEs: A3: AVE cited by big PR firms in Silver Anvil award entries.

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Consultant Skills Research Industry 100

Waxing UnLyrical

JUNE 21, 2011

So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. If you actually look at the most successful designers on crowdsourcing sites they tend to be either large companies or off-shore companies. Which are you more likely to choose?

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Crowdsourcing Price Project Meeting 172

Waxing UnLyrical

NOVEMBER 14, 2016

The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter. What is one Social PR campaign you’re in love with? The social PR campaign that I am in love with is Esurance Pass It On. It is ingenious in its very simplicity.

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Delicious Insurance Banking Course 100