Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels. Both have inherent limitations.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

OCTOBER 5, 2013

When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. LH: One of our clients, Serena Software, makes a software application that help large companies manage the flow and upgrade of other software applications on mainframe systems.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

SEPTEMBER 10, 2014

Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom line. So the assumption that change is the weird thing and stability is the normal thing is something that causes a lot of companies to get taken by surprise. And I’ll give an example of a friend of mine at a big publishing company.

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

NOVEMBER 9, 2011

All of that is a good start, but the results you need to justify your efforts will come by taking a holistic company approach. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers.

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

MAY 15, 2013

The question is: who inside the company can embody these traits and help the CEO rule the roost? The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer.

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Which is what the CEO and the market wants from you anyway!).

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fans may “like” the page, but what good is it really doing the company or its customers? Are your competitors treating your fans in ways that provide an edge over your company? But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

MAY 18, 2011

It takes a certain size company to be able to take one individual and let them control all forms of media. If your company is too big then you get owners of each media and the silos they create – minimizing your chance to optimize across them all. Talk about gut level media planning! But today is a different day.

Focus Group 254

Focus Group Buy Price Advertising 254

Buzz Marketing for Technology

JUNE 27, 2008

The impact on group performance of a well assimilated change during the five stages of the Satir Change Model. The group is at a familiar place. For instance, the chief of an engineering group has an explicit rule—all projects must be completed on schedule. Poor communication is a symptom of a dysfunctional group.

Patterns 279

Patterns Tag Cloud Groups Groups 279

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. There are also other great companies who compete directly with us. I don’t want however to overstate the case.

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Buzz Marketing for Technology

MAY 9, 2012

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

JUNE 5, 2013

When they have something to say about a product, they’re not just saying it to the company that sold it to them, they’re talking to each other , at an exponential rate. So optimizing company websites for mobile is a no-brainer. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

JUNE 27, 2008

Favorites & Groups. Add to groups/events. Groups/Events. link] Zen and the Art of Rogue Employee 2007/05/25/government-20-butterfly- Management wing-storm/ Yankee Group [link] â?£ We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

JUNE 27, 2008

Company Profile. The evaluation designer then arranges the decision-makers into groups of 6-8 people and arranges for these groups to meet for 90 minutes or so to consider the significant change stories collected in Step 1. In fact, we encourage the group to read each story then argue why they think a story is most significant.

URL 177

URL Technorati Groups Groups 177

Buzz Marketing for Technology

JULY 23, 2008

Voters and Public Library Funding: An OCLC Market Research Report Cuadra Joins SydneyPLUS Group of Companies Peer-to-Patent Project Extended and Expanded Digital Bookmobile to Launch National Tour Come to the World eBook Fair! Martin De Saulles thoughts on the changing information landscape. Categories. Information Users. Innovation.

GPL 100

GPL Wiki Instant Messaging Survey 100

Buzz Marketing for Technology

NOVEMBER 25, 2008

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.

Marketing 100

Marketing Startup Consultant Groups 100

Buzz Marketing for Technology

JUNE 27, 2008

Mass Bay Organizational Development Learning Group. Other affinity groups. Fast Company. Industry analysts. Professional Societies. Masie Learning Consortium. Boston KM Forum. Professional conferences. Lectures in local colleges and universities. Physical neighbors. Data and Information Hacks. Tomboy notes. BusinessWeek.

Wiki 140

Wiki Directory Wikipedia Forums 140

Buzz Marketing for Technology

SEPTEMBER 30, 2008

I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. Use the groups features and find groups where you might want to contribute. What also helped me was joining groups of open networkers such as Toplinked.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

JULY 2, 2008

LinkedIn Company Profiles | March 20, 2008. SAP Groups on Linkedin June 2008. Company Info. LinkedIn Mobile Demo for the iPhone. From: linkedinmarketing. Views: 6,245. in QuickList. Facebook Vs. MySpace (and LinkedIn). From: oneparkave. Views: 6,540. in QuickList. From: linkedinmarketing. Views: 5,001. in QuickList. Views: 297.

OpenSocial 276

OpenSocial YouTube LinkedIn MySpace 276

Buzz Marketing for Technology

DECEMBER 4, 2008

To get a better understanding of this space I decided to interview Bob Buday the co-founder of The Bloom Group whose firm specializes in the creation of cogent and well differentiated thought leadership. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index. He has a B.A.

Real Estate 100

Real Estate Health Care How To Consultant 100

Buzz Marketing for Technology

JUNE 27, 2008

BMJ Group blogs. Search BMJ blog: You dont need to be signed in to read BMJ Group Blogs, but you can register here to receive updates about other BMJ Group products and services via our Group site. 10 Jun, 08 | by BMJ Group. This group could appreciate the value of Web 2.0 Search the BMJ. BMJ Journals.

Web 2.0 188

Web 2.0 Journal Film Education 188

Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. So do you have buyer personas at your company? Not any more ….

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

FEBRUARY 23, 2009

With that in mind I had to get Bob Buday from The Bloom Group on another podcast to keep drilling for more ideas on how to make my process and hopefully your process for creating thought leadership better. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index. Give a listen.

Real Estate 100

Real Estate Health Care Consultant Study 100

Buzz Marketing for Technology

MARCH 16, 2009

The interactions people may have with your brand will be limited to the people they interact with from your company. Yet many companies limit the use of Social Media at work which I think is very short sighted. "Of But on Facebook that interaction is relatively low and un-engaging.

Social Networking 109

Social Networking Brands Guidelines Flickr 109

Buzz Marketing for Technology

JUNE 25, 2008

Cameron Laker, chief executive and founder of Vancouver-based Mindfield RPO Group, says his 11-employee recruiting firm often searches LinkedIn for people with the professional and management qualifications its clients are looking for. Friese found LinkedIn helped her get in the doors of companies she wanted to participate in TalentEgg. ?I

Small Business 100

Small Business Plaxo Real Estate MySpace 100

Buzz Marketing for Technology

JUNE 4, 2009

So does that mean for every new channel that gets launched we need a separate grouping of customer service reps to handle it in our Contact Centers? Progressive companies are learning to integrate social interaction technologies to monitor brands today in real-time. At least successful ones for sure!

Twitter 100

Twitter Crowdsourcing SMS Banking 100

Buzz Marketing for Technology

JULY 24, 2008

However, few companies have taken the time to equip employees with the appropriate tools and techniques to support their personal-knowledge and information-management needs. t know what they know, how can a company capture, harness and exploit this knowledge? Inside Knowledge. Advertise Privacy policy. Contact us. -->. s KM system,?

Wiki 100

Wiki Knowledge Base Case Study Compete 100

Buzz Marketing for Technology

DECEMBER 22, 2008

I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You can have your CEO speak to the whole company live and in person, take questions real time from about 10,000 people. Interestingly enough he reported their business was off dramatically in that area.

Eventful 100

Eventful Cost Fashion Groups 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Social Media is not like the dotcom rush to build a website and have a group of long haired people running it in a corner of your organization. There is a huge opportunity here that some company needs to fill fast. Social is a process that has the power to transform your entire organization. Its time next year to embrace it!

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

JULY 7, 2010

A B2C company like Starbucks, whose revenues are approximately $10 billion, has a huge number of customers, 70,000,000. Compare that to a $7 Billion B2B company like Celestica for example, which has only 100 customers. Even more daunting is that most B2B companies’ top 10-20% or their customers account for 90% of their revenue.

Groups 183

Groups Groups B2B Forums 183

Buzz Marketing for Technology

JULY 14, 2008

Company Profile. Last week I ran a half day workshop to get a group thinking about their knowledge strategy. Search for these behaviours by seeking out people and groups who are already great at incorporating knowledge-related practices and observe them, collect stories about how they get things done. Consulting Services.

Diagrams 100

Diagrams URL Technorati Exercises 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Shel cites a brief published by the Aberdeen Group , titled Web 2.0, Shel cites a brief published by the Aberdeen Group , titled Web 2.0, Companies that didnâ??t The investment these companies will make in blogs, social networks, and communities will â??stimulate t use these tools grew engagement by a mere 1%. (An

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Prior to joining Yodle, he held the position of COO at Community Connect, a niche social networking company, where he lead consumer marketing, product management and development efforts.

Syndication 100

Syndication Small Business Buy Social Networking 100

Buzz Marketing for Technology

JANUARY 4, 2011

Luke is the founder of The Innovation Games® Company and one of the most passionate people I have ever met when it comes to applying serious games to solve business problems. Product Box is a game you play with teams or even individual customers (perhaps at a trade event or users group). What if there was a better way?

Marketing 229

Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

JUNE 23, 2009

Similar to the.com land grab that happened in the late 90’s, you should secure your company name on as many social sites as you can. Fans can also help you promote your Facebook Event to their friends by sharing the event if it seems of value to a group of their friends. Be sure to get your employees involved.

Facebook 150

Facebook Syndication Tips Marketing 150