Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Photo credit: cayusa via flickr.

Social Media 244

Social Media Airlines Sentiment Conference 244

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Like this: Image: Nisa yeh via Flickr, CC 2.0. Tech companies start calling themselves “idea incubators.” Sound ridiculous?

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Webbiquity SMM

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. Image credit: C_osett on Flickr. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates.

LinkedIn 186

LinkedIn How To CPA B2B 186

Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Over three quarters of AMEC members said they expected the industry to continue to improve in the coming year. Will you help us?

Social Media 227

Social Media Metrics Flickr Industry 227

Adam Cohen

DECEMBER 12, 2013

Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently. image credit: PedjaP via flickr. Even the big consulting firms are finding their way into the digital strategy arena. These are exciting times for anyone in the advertising, marketing and communications space.

Consultant 153

Consultant Flickr Advertising Collaboration 153

Waxing UnLyrical

MAY 2, 2013

Image: esocialmediashop via Flickr, CC 2.0. Take every question your company gets asked and consider writing a blog post to answer it. Competitor websites, blogs and industry forums. Keeping a finger on the pulse of your industry is a great way to find ideas for keywords and phrases. That’s a blog post for another day.

Adwords 278

Adwords SEO Compete Analytics 278

Adam Cohen

AUGUST 10, 2010

Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. Your company’s current agency ecosystem. Social media maturity of the company. Social media integration.

Posterous 189

Posterous Consultant StumbleUpon Flickr 189

Mindjumpers

AUGUST 2, 2010

Research Search for words and terms your company is paying for and associated with online and integrate them into descriptions and biographies on social profiles. Tagging Pictures are a valuable asset: upload them on Flickr and tag the pictures with the search words done in step 1, that compliment and are identified with your company.

Activities 206

Activities Social Media How To Marketing 206

Firebelly

OCTOBER 23, 2012

But I’ve also worked with clients who were in an industry where no one was doing anything at all, and by doing a bare minimum — by being an orange cone — their content marketing efforts dominated. We won search, we helped them become a leader in the industry, and their business exploded. It doesn’t take much effort at all.

Content 182

Content Marketing Creative Commons Industry 182

Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. Retail companies the world over are taking to holistic commerce and everything it brings to the table. Other industries should take note immediately. When consumers become involved in games associated with companies, they become part of the company story. It’s been a heck of a ride!

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

FEBRUARY 20, 2013

It’s an exposé of China’s “black PR industry.” ” Image: Arjen Toet via Flickr, CC 2.0. There are also numerous companies that offer to “scrub” your reputation for you (for varying amounts of money), or teach you how to do it yourself; though at least in the U.S., Scrubbing the Internet.

Reputation 273

Reputation Consultant News Flickr 273

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Photo credit: StarrGazr via Flickr. Business Acumen. Related Posts.

Tools 247

Tools Posterous SEO StumbleUpon 247

Waxing UnLyrical

DECEMBER 20, 2012

Image via niallkennedy on Flickr, CC 2.0. It is a new business with no name recognition apart from the founders… and that too, just in their industry. The founders are industry heavyweights, with incredible backgrounds. Wildfire is one of the many companies that offer third party apps. They are a service business.

Communities 234

Communities Facebook How To Consultant 234

Webbiquity SMM

JULY 23, 2013

Local directories and high-quality industry directories. Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, Industry-specific directories, often published by trade associations and publishers, are another important link source. Social media.

Directory 194

Directory Types SEO Engineering 194

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. However, a fashion or retail company has to be on there because their audience is active and present on the network. Image: michael.heiss via Flickr, CC 2.0.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Mindjumpers

JUNE 24, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.

Social Media 234

Social Media Wikipedia Microblogging Delicious 234

Waxing UnLyrical

DECEMBER 1, 2011

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. If you grant access, the travel company might show you tour packages or destination ideas that match the data in your gem.

Data 182

Data Discount Travel Marketing 182

Firebelly

OCTOBER 12, 2012

People share photos on Instagram, Pinterest, Gentlemint, and even Flickr and Picasa. This has helped him create a national-level reputation where people from all over North America and Europe hire his company to work for him. We know that blog posts with pictures gather more traffic than blog posts without them.

Picasa 156

Picasa Content Marketing Reputation 156

Waxing UnLyrical

JANUARY 3, 2012

Facebook used to be the only company making money off Facebook (go ahead and laugh). The moment you choose to become a trend-setter in your industry, you join a never-ending arms race to stay fresh. Image: id-iom via Flickr, C C 2.0. Clients in many fun sizes, industries, and locations reach her through the Web.

Flickr 177

Flickr Fashion Apple iPhone 177

Bill Hartzer

JANUARY 15, 2013

If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position. – Communicate the client’s goals and represent the client’s interests to the rest of the company. Company Description.

Social Media Management 129

Social Media Management Social Media Real Estate Tweetdeck 129

Adam Cohen

AUGUST 30, 2011

The industry of social media has grown up, and companies who ask for agency partners to strategize, develop and lead programs need to answer the call with the same level of sophistication and rigor as any other program. Love that dirty water… photo credit: deniscollette via flickr Tweet.

Flickr 255

Flickr Class Travel Collaboration 255

Adam Cohen

DECEMBER 12, 2013

Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently. image credit: PedjaP via flickr. Even the big consulting firms are finding their way into the digital strategy arena. These are exciting times for anyone in the advertising, marketing and communications space.

Flickr 100

Flickr Consultant Collaboration Advertising 100

Social Media Marketing

JUNE 19, 2013

A roundup of relevant links affecting our industry. Industry Employee behavior - good and bad - has the ability to reach millions like never before. The lesson: if you represent a company, the content you create - even if ranting about another business - reflects on your company. It''s a long-term play.

Social Media 137

Social Media Yahoo Flipboard Flickr 137

Waxing UnLyrical

FEBRUARY 5, 2013

Image: goiabarea via Flickr, CC 2.0. As a B2B company, your customers know the angles, and they know the game. These should be “thought leaders” or other people with large Facebook communities that appeal to your company personality and image. Here’s a bonus tip: Mention your company’s offline activities.

B2B 230

B2B Communities Facebook How To 230

Waxing UnLyrical

JUNE 29, 2012

Image: majunznk via Flickr, CC 2.0. Because to be a part of the public relations profession… … working for an agency that does a ton of (great) work in the health care area… … be physically in D.C… Seriously, it was like being in a Dan Brown novel. How about you?

Health Care 178

Health Care Flickr Curation Cost 178

Waxing UnLyrical

MARCH 6, 2012

The smart professional’s website was packed full of evidence of what the company was capable of, and the blog offered more proof of industry knowledge and practical experience. So when the business opportunity opened up, I actually felt proud to join such a happenin’ company. Proof of professionalism.

Social Networking 178

Social Networking Patterns Flickr Industry 178

Waxing UnLyrical

MARCH 4, 2015

Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg. Image: Doug Hay via Flickr, CC 2.0. Sure we go to lots of big box stores, and buy from faceless companies every day.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

JUNE 12, 2013

An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Image: Roland Tanglao via Flickr, CC 2.0. All great customer experiences are built upon expectations. And that step is within your control.

Film 258

Film Metrics Flickr Loyalty 258

Waxing UnLyrical

JANUARY 3, 2013

Image: Jewels Globe URL via Flickr, CC 2.0. Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others. There are many established companies online that already deliver this service, but iPinion allows you to do it straight from your smartphone.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Harp Interactive

JANUARY 27, 2010

This is where you seek out activity on social media that isn’t directed to you or your company and you engage with this information. Set up alerts for mentions of your name, your business name or brand, your competition, key words, industry leaders, and your twitter handle. Search Squidoo , Slide Share , Flickr , YouTube ….find

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Waxing UnLyrical

NOVEMBER 4, 2011

We need to have an innovative mind when learning how to adjust to the social world and industry we are now immersed in. Unfortunately, many young professionals and students have seem to forgotten them, or aren’t applying them to new strategies and tactics that are taking the industry in a new and fruitful direction.

Press Release 188

Press Release Flickr Template Templates 188

Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Image: Matias Garabedian via Flickr, CC 2.0. The challenge with data is that it can be difficult to comprehend.

Data 100

Data Delicious Startup Analytics 100

Waxing UnLyrical

OCTOBER 6, 2011

There are thousands of niche networking sites, industry forums and other opportunities to connect with a far more segmented audience than the big sites offer. Most of us congregate where similar people, in terms of demographics and industry and other details wind up. Image: jovike via Flickr, CC 2.o.

Social Media 203

Social Media Platform Tips MySpace 203

Waxing UnLyrical

JULY 6, 2011

I believe we take for granted that outside audiences will “get it&# when they read our materials – be they website, company fact sheet, bio, whatever. Or is it filled with jargon or industry-speak that can only be understood by 10% of your audience? Image: gomattolson via Flickr, CC 2.0. Take a Breather.

Journal 172

Journal Flickr Consultant Industry 172

Waxing UnLyrical

AUGUST 14, 2013

Image: flyfarther79 via Flickr, CC 2.0. However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. The moral of the story is that companies shouldn’t be looking at the cloud with such beleaguered interest. You can follow Jeff and the DocStar team on Twitter.

Repository 203

Repository Press Release Data Process 203

Social Media Marketing

MAY 15, 2013

A roundup of relevant links affecting our industry. Industry News A survey of 1,200 people in the U.S., Legal/Regulatory Facebook''s general counsel Ted Ullyot is leaving the company. It''s official: Twitter is now a data company. These are those links. And continue to keep an eye on China.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162