Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more.

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Content UGC Community building Hotels 253

Webbiquity SMM

NOVEMBER 27, 2018

Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event. presentation downloads, session video) after the event.

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Team Marketing B2B Eventful 160

Sprout Social

AUGUST 2, 2022

This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. Spotify uses Shorts to promote events and promote or repurpose podcast content. Plus, in an era of social distancing, these real-time videos can help take the place of live events.

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YouTube Trends Strategy Content 139

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

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Eventful Social Media B2B Conference 127

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Stay alert to increases in message volume that could indicate crises, time-sensitive events and other urgent situations.

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Reputation Tools Brands How To 130

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. When using Twitter’s mobile app, you’ll find these topics listed in the “For You” and “Trending” section of the Explore tab.

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Trends Twitter How To Hashtag 129

Waxing UnLyrical

MARCH 15, 2018

The proliferation of new media outlets has changed everything about how companies communicate. True or not, that belief can serve a company well if it installs some best practices for empowering employee evangelists by helping them build the skill sets and gain the confidence to speak on behalf of their employer. A Reason to Speak.

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Badge Embedding Forums Mobile 175

Ignite Social Media

JANUARY 29, 2019

Nearly every platform has been making changes, adding features, or tracking trends to keep up with the ever-changing industry. As the industry continues to grow, we’re keeping you up to date along the way. LinkedIn Unveils New Features to Increases Transparency Between Companies & Users. Looking to stay informed?

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Social Media Newsletter Compete Instagram 96

Twist Image

MAY 2, 2016

60 Minutes had a big feature on FinTech last night: 60 Minutes - Shaking Up The Financial Industry. On Wednesday, I'll be taking part in a Canadian Marketing Association event featuring Don Tapscott. Since then, he has written countless bestselling books and advises the world's biggest companies and governments on our digital world.

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Industry Banking Mobile Features 40

Visually SM

OCTOBER 29, 2020

Why does every company need a social media strategy? Why does every company need a social media strategy? There are 3 main reasons why your company should use a social media strategy: alignment, engagement, and efficiency. If you aim to leverage those channels, you will need to develop a social media strategy.

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Social Media Engagement Strategy How To 130

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. Any large event can be searched for and discussed using specific hashtags on social networks. That fact was not lost on Warby Parker , a prescription eyeglasses company.

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Hashtag Brands How To Conference 78

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. Attending company events, social gatherings, and demonstrations. Using a mobile app or online service. Customers Buy From Companies That Resonate With Them. Purchasing goods or services online and in-store.

Engagement 90

Engagement How To Metrics Loyalty 90

Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Photo credit: tj scenes via Flickr.

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LinkedIn Engagement Statistics Microsoft 239

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. It’s not what you almost certainly think.). eMarketer ).

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Social Media B2B Marketing SEO 245

Social Media Strategies Summit

FEBRUARY 13, 2020

This is likely due to the fact that decision makers across industries are active on social media. Did you know that 39% of B2B industry professionals list the inability to reach the right people at the right time as their biggest obstacle in using social media effectively? They then craft a strategy that will resonate. Source: Square.

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B2B Social Media Brands Hubspot 150

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. What is an Industry? What commodity does social media create, to make an industry? Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#.

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Industry Social Media Influencer Mobile 64

Direct Marketing Observations

FEBRUARY 9, 2010

———————. Laying out the fundamental issues and challenges in a post has become an integral part of the success of our weekly events. People used mobile phones to talk. The iPhone became the first mobile phone to be used more for data than for voice. With that, think about your company for a minute and the brand/s you represent.

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Industry Aggregator Crowdsourcing Wikipedia 143

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. and “This is great advice.”.

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Class LinkedIn Brands Microsoft 100

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly.

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Sentiment Analysis Patterns Price 104

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing.

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B2B LinkedIn Tips Marketing 148

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. million Samsung Mobile on Instagram: 1.4

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Curation Social Media Strategy Content 52

Audiense

JUNE 28, 2018

It is unlikely anyone would think the industry of Martech is “easy” and “understandable”. The Martech industry is ever changing: new media channels constantly emerging, new software categories, new tags, and new roles almost every day! Content & Experience: Mobile Apps. Data: Mobile & Web Analytics.

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Advertising Affiliate marketing Influencer Data 80

Pam Moore

APRIL 28, 2016

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas.

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Marketing Eventful Template Templates 165

Webbiquity SMM

FEBRUARY 16, 2016

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.

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B2B Social Media Marketing Survey 110

Social Media Strategies Summit

MAY 10, 2019

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. As a response, the brand created Mobile Totes. Starbucks drives loyalty and customer experience through its mobile app.

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Brands Retail Marketing Mobile 109

Later

MARCH 11, 2020

This early version of LinkedIn Stories was exclusively for college students in the US, but could give a good indication of how the new version will look in the LinkedIn mobile app. . LinkedIn Stories Strategy #2: Share Real-Time Event Updates. This can also be an excellent way to create extra hype around an event on LinkedIn.

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LinkedIn How To Feed Feedly 111

Firebelly

SEPTEMBER 15, 2011

The short answer: “The powerful lineup and sheer diversity of timely topics covering the entire spectrum of social gaming, mobile, search and social all under one roof. Much like my company’s approach – it’s about the results. The inaugural event in NYC earlier this year was hugely successful. Toddy Tweedy.

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Klout Case Study Conference Mobile 178

Buzz Marketing for Technology

JUNE 27, 2008

Industry Switch. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. src = [link]. }.

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Company How To Case Study Mobile 122

Sprout Social

FEBRUARY 8, 2021

A company will use a VoC program to understand their customers better. T-Mobile customers, pick between a free Whopper or free Impossible™ Whopper with any $1+ order and #TMobileTuesdays. In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile. qual’g plan req’d.

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Data Survey How To Review 125

Hootsuite

MAY 31, 2023

Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram. What are some creative ways our company can better showcase our products on social media? Create a social media content calendar for a local coffee company.

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Social Media HootSuite How To URL 140

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

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Brands Sentiment How To Analysis 113

Mindjumpers

MARCH 16, 2011

I’ve been following “Get Satisfaction&# since I wrote about them on our blog for the first time in October, 2009, and I think that in a time where companies need to involve their community on a larger scale, “Get Satisfaction&# has made a great product and is a honorable winner. Speaker of the Event. Record Tripping.

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Film Project Wiki Campaign 253

Social Media Marketing

APRIL 23, 2013

A roundup of relevant links affecting our industry. While it gets plenty of play as a buzzword, there''s actually much more to this area of the industry, and I thought it deserved its own section. Industry News Last week''s terrorism news were all over traditional and social media platforms. These are those links.

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Social Media Tumblr Authentication comScore 165

Social Media Strategies Summit

JANUARY 2, 2020

This campaign is just one example of how parent company Pepsi ( Marketing Dive Marketer of the Year ) is focusing on a multichannel approach to their marketing as soda consumption steadily declines. These impressive results show how social media can be used to bolster offline events. #4 Van Ness’ fan base includes 4.8 Source: Spotify.

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Campaign Meme Instagram Social Media 165

Talkwalker SM

JUNE 29, 2016

In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media industry. Some conferences attract the best of the best in any given industry. 5 The Future of Video .

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Analytics Conference Data Mobile 75

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Research Social Media Marketing Retail 265

Waxing UnLyrical

FEBRUARY 5, 2013

As a B2B company, your customers know the angles, and they know the game. These should be “thought leaders” or other people with large Facebook communities that appeal to your company personality and image. Here’s a bonus tip: Mention your company’s offline activities. Offer something of real value instead.

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B2B Communities Facebook How To 230