Ignite Social Media

APRIL 30, 2020

In place of Facebook’s biggest annual event, Mark Zuckerberg and other Facebook leaders will be doing a series of updates throughout the year. These video rooms will be integrated with Facebook Events to help people plan online events. The first of these rolled out earlier this week via a 36-minute live stream by Zuckerberg.

Facebook 141

Facebook Video Small Business Applications 141

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. From established brands to startups, an unusual amount of companies have launched branded merch lines. Their surges are often linked to a social event, like a Reddit post or Tweet.

Questions 115

Questions Sentiment Meme Trends 115

agora pulse

NOVEMBER 14, 2017

Recently, the company launched a new interactive sticker called Instagram Polls. Fear of missing out is the fear that if you don’t go to an event, your friends will go, and talk about how amazing it was, and you’ll regret not being there with them. The best way to get people to your event is to cause your followers to feel that FOMO.

Instagram 130

Instagram Posterous Eventful Focus Group 130

Audiense

JUNE 13, 2017

We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. The audience also over indexes in events and gaming. In events, they’re not surprisingly fond of sporting events, with 67.5% of the world’s population.

Sports 127

Sports Focus Group Eventful Influencer 127

Sprout Social

FEBRUARY 8, 2021

A company will use a VoC program to understand their customers better. For example, if you’re interested in knowing how a live music event was for an attendee, having people conduct surveys on site will garner more results than following up weeks later. In this case, Olive & June is a nail polish and accessories company.

Data 121

Data Survey How To Review 121

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now.

Research 143

Research Social Media Airlines Marketing 143

Buzz Marketing for Technology

MAY 9, 2012

And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.

Data 222

Data Sample Samples Survey 222

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Instagram locations for any physical stores or events.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. We hosted a digital event knowing our customers needed community and a network of support. The social data we found changed everything.

Marketing 136

Marketing Social Media Management Team Campaign 136

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Evaluating brand health—why traditional survey methods are not enough. Take Slack , for example.

Survey 90

Survey Brands Sentiment Template 90

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s not just software companies that need product feedback. What power!

Tools 89

Tools Sentiment How To Team 89

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Nuggets from Social Media workshops as of late… posted in Uncategorized |. April 2008.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

JUNE 20, 2011

LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam. Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Convince & Convert

AUGUST 27, 2015

While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. It is critical to know who and which media is influential for your company or brand or product. Don’t get me wrong, I still believe there is a place for focus groups.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Buzzlogix

JUNE 27, 2017

After all, companies routinely unveil products and services that fail to gain traction in the marketplace. By contributing to conversations and requesting feedback on your ideas, you can build a focus group that can supply you with a steady stream of new ideas and help grow your company.

Products 40

Products Social Media Focus Group Sample 40

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The excitement of the day started an hour before the event actually did. Almost Not Making It. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114

The Marketing Blog

OCTOBER 10, 2008

Remember, the philosophy of the camp is that everybody contributes in some form or other Event Details 11-12th October – Barcamp Delhi 5 Venue – IIT Delhi Time – Starts at 9am Visit the Bar Camp Delhi website for more information. that interests the people. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time.

Sentiment 88

Sentiment Sysomos Crowdsourcing Visible Technologies 88

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. Here’s how to promote your business and reap the benefits of Facebook group marketing. Facebook page vs. group. Benefits of Facebook groups for business.

Groups 144

Groups Groups Engagement Facebook 144

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

Convince & Convert

DECEMBER 7, 2023

If you’re speaking to only one group, you’re excluding countless others. Create targeted micro-campaigns that address these groups specifically. Enhanced Creativity Consider this: A group with the same background and experiences will likely approach a problem similarly. Regularly gather feedback to fine-tune your message.

Campaign 139

Campaign Marketing Authentication Loyalty 139

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

MARCH 15, 2022

Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice. In the past, smaller companies didn’t usually have to concern themselves with creating a comprehensive brand reputation management strategy.

Reputation 119

Reputation Brands How To Review 119

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Joel Rubinson : We have formed a Research Transformation Super-Council of the top leaders in our industry which started on July 15, 2008 with a small group of industry leaders.

Research 40

Research Social Media Nielsen Microsoft 40

Hootsuite

APRIL 7, 2021

Investors say it’s worth a lot of money: the company has around a dozen employees and is valued at 1 billion USD. Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs. In late march, nail polish company O.P.I.

Influencer 143

Influencer Privacy Template Templates 143

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

Social Media 151

Social Media Strategy Consultant B2B 151

Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). If you aren’t already briefed on your company’s goals, now is the time to meet with leaders and develop a regular discourse.

Data 131

Data Social Media Metrics Analytics 131

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I mean it’s a focus group of one at that point, is it not? You can be the other petulant 16 year old.

Yahoo 115

Yahoo Yammer Social Media Software 115

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. It's important to make sure the interests and activities of social media are connected at the core of the company, to their advertising to their marketing and even to their customer service.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Ignite Social Media

DECEMBER 12, 2017

Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. And don’t forget about events. Make sure you have a strong wi-fi connection for events. First off, know that you’re not alone!

Social Media 239

Social Media Content UGC Influencer 239

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. An inciting event can take even the most common topic and push it into the limelight.

Brands 111

Brands Meme How To Advertising 111

Later

JULY 4, 2019

Instagram’s latest sticker launch is designed to help you host and participate in real, human group chats (no bots allowed!) With the chat sticker, you’re able to initiate a private group chat (like a group DM) with your followers, but you are able to choose who joins the chat. . with your followers. .

Instagram 78

Instagram Brands Hosting Groups 78