Techipedia: Tamar Weinberg

AUGUST 31, 2011

All four of them were relatively larger companies and were interested in talking to us about reselling our product or integrating it with theirs. We did get many large companies that had heard of our name because of seeing the press release. Mukund Mohan is the CEO of Jivity, a social commerce and brand merchandising company.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

JANUARY 12, 2011

I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Even though it’s a big company, everyone seems to have ownership over specific areas. I use Google Alerts for this.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. He’d also have done the outreach personally since I’ve met the guy at social media events. A lot of big companies I try to engage with don’t want to talk back. I blog and comment too, however; 1.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. I’ve learned that Roger Smith Hotel is a boutique hotel with event rooms suitable for parties and workshops.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

The best schmoozers are humans, not faceless companies. It might be an event. Because it is hard to schmooze and form a real relationship with a logo if we don’t know who is behind it. Is it the intern? A marketing firm? Are you showing you? Share Valuable (and Relevant) Content. However, the best schmoozers DO promote at some point.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. They used Twitter, so that attendees could tweet and discuss the events with their followers. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JUNE 18, 2008

Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. Share your experiences, memories and events with your friends and family. It lets you visualize where people are, as well as know what they’re doing via notes. So there you go.

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. And featured it in a big presentation I did at an event here, too — so, trying to give back! It’s an excellent book — thank you for writing it.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. In fact, a relationship that starts on the right foot might actually translate to better things down the road, including special event invites and freebies that might as well be equivalent to a really good ad deal.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). Even if you’re a small company, the keyword following options are superior, and it’s a lot of fun to actually get statistical data to see how well you’re doing.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# Word travels. You can do better.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

MARCH 10, 2008

Here we go with the highly-talked-about keynote presentation at South by Southwest… Just like an Apple keynote, they tried to build up some serious momentum for this event. Personally, having sat next to Daniel Terdiman of CNet, I heard (and understand) both perspectives after having liveblogged the entire event. As a company?

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

It’s no surprise that both are asked to speak at events on a very regular basis. If you’ve ever seen Gary speak at an event or even just on his Wine Library TV appearances, you can see the exuberance of gusto in his presentations. The brands of Chris Brogan and Gary Vaynerchuk are extremely well known. They have passion.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Top 10 Attributes of a Successful Blogger : If you like writing, have good grammar skills, are creative, and have an entrepreneurial spirit, you might make a great blogger for yourself or your company! 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great. This is good stuff.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. Other example may be creating a fan page on Facebook or creating a company account on Twitter that tracks instances of the company name via a service like Summize.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Personal accounts of everyday events is what made Dooce and the Bloggess so successful. Go to local or national face-to-face events to meet other bloggers. I’d much rather pay homage to this promotional products company. The viability of the medium really depends on humanizing the company. How does one do this?

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

APRIL 8, 2010

A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word. As representatives of companies, your personal brand should align at least professionally with your company brand. Companies need to leverage different social media channels if they want buyers.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. At business networking events, try to get to know people outside your group of trusted colleagues. It’s kind of why sometimes it’s hard to tweet on behalf of a company as a consultant.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

I have a couple set up for books that I work for the publishing company. Reply Christine Taylor December 1, 2009 at 10:22 pm I wasn’t able to get to the ( [link] ) Reply Tamar Weinberg December 1, 2009 at 10:25 pm Christine, it works here – did you go to [link] It will immediately capitalize itself and show you an upcoming event.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. Today, we’re in a many-to-many relationship.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual. Mdias sociais.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. I complained to the company, but received no reply. Guess who’s bottom of my vendor list?

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Here’s how this works : In the Internet Marketing Best Posts “series,&# I take posts that are typically timeless — they’re not confined to a specific event or news occurrence — they’re valuable for the long haul in terms of Internet Marketing and creative strategy. Is your company on the list?

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JUNE 23, 2010

Contributions on a Facebook event wall that come from a social media aficionado whose name clearly isn’t on his (her?) Companies are clearly clueless, but once educated, they refuse to conform. I mentioned it because apparently companies still care about them, mostly because they can be closed and available by invitation only.

Facebook 268

Facebook SEO Policies Groups 268

Techipedia: Tamar Weinberg

APRIL 1, 2010

No one wants to subscribe to another tech blog or meet someone at a networking event that does the same thing as someone else. Has is the youngest BusinessWeek columnist, and just started his own company called Millennial Branding, LLC. Photos by Shutterstock.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

APRIL 28, 2010

But let’s just say that the main admin of a big brand’s page or other type of page leaves the company on bad terms and defaces or even removes the Facebook Page. I HAVE to respond on behalf of the company, even though I’m not at all affiliated with the company anymore. Whose fault was it? I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

I also appreciate your characterization of both as ongoing processes (social media is not an event). Social media alone are pointless if not related to a company’s corporate communications strategy. Who knows maybe that guy that only got 2 fps on digg has an idea that can change the world or change my company or yours?

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

SEPTEMBER 16, 2015

In short, Wiselike lets everyone host their own perpetual AMA , regardless of whatever industry you’re in (you could be a sanitation dude, a stripper, a forest ranger, an army general, a company CEO, or whatever else–it’s for anyone and everyone!). Launching a new blog, company, or startup? For event promotion.

Reputation 100

Reputation Startup Upcoming Fashion 100