Company Creative Commons Industry Social Media 
Later
JUNE 12, 2020
To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Both Twitter and Square are making #Juneteenth (June 19th) a company holiday in the US, forevermore.
Waxing UnLyrical
MAY 13, 2019
However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Create social media accounts on networks your target audience use.
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Waxing UnLyrical
DECEMBER 4, 2018
But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. The popularity of influencers and influencer marketing has created a crowded industry and a landscape that has changed drastically over the last few years. Image by ElisaRiva via Pixabay, CC0 Creative Commons.
Waxing UnLyrical
JUNE 4, 2019
The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. JD Lasica is an author, entrepreneur, public speaker and new media pioneer. SuiteBreak.com (@SuiteBreak) August 16, 2018.
Waxing UnLyrical
AUGUST 2, 2018
Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Ask questions on social media. Divvy up your target markets based on interests, demographics, job title, industry – whatever parameters make sense – and create content and offers that are specific to each segment’s needs.
Waxing UnLyrical
JULY 12, 2018
When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. As a starting point on the journey to build company or personal brands, it’s important to step back and think about the drivers of behavior.
Firebelly
OCTOBER 23, 2012
But I’ve also worked with clients who were in an industry where no one was doing anything at all, and by doing a bare minimum — by being an orange cone — their content marketing efforts dominated. We won search, we helped them become a leader in the industry, and their business exploded. It doesn’t take much effort at all.
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