Waxing UnLyrical

JULY 12, 2018

As a starting point on the journey to build company or personal brands, it’s important to step back and think about the drivers of behavior. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Five words.

Brands 185

Brands Banking Consultant Creative Commons 185

Later

JUNE 12, 2020

Twitter and Square CEO, Jack Dorsey was one of the first to announce that his companies will be honoring Juneteenth as a company holiday from now on, in efforts to help instill a sense of pride in his employees. Both Twitter and Square are making #Juneteenth (June 19th) a company holiday in the US, forevermore.

Social Media 106

Social Media Brands Creative Commons Education 106

Firebelly

OCTOBER 23, 2012

But I’ve also worked with clients who were in an industry where no one was doing anything at all, and by doing a bare minimum — by being an orange cone — their content marketing efforts dominated. We won search, we helped them become a leader in the industry, and their business exploded. It doesn’t take much effort at all.

Content 182

Content Marketing Creative Commons Industry 182

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Divvy up your target markets based on interests, demographics, job title, industry – whatever parameters make sense – and create content and offers that are specific to each segment’s needs. Image: Twenty20 via Pexels, Creative Commons CC0.

Content 124

Content Brands Findability Marketing 124

Firebelly

AUGUST 8, 2012

A lot of marketers make the mistake of trying to get customers to use the “official” language of the brand and industry, rather than adopting the language of the audience. So they lose out on all the search traffic to the companies that keep up with what the audience talks about.

Curation 194

Curation Publishing Content B2B 194

Justin Levy

APRIL 20, 2010

Green innovation is becoming a major focus for companies of all sizes. For example, the transportation industry is continually looking into new travel routes and alternative forms of fuel that will enable to not only reduce cost but also reduce their carbon footprint. In what ways is your company investing in green innovation?

Collaboration 147

Collaboration Creative Commons Transportation RSS 147

Socialmedia.biz

JUNE 5, 2018

2 When your company is successful, others see the opportunity that presents itself and enter the industry. It’s common for small business owners to be ill prepared for the realities of intense competition, and they lose their footing when they try to respond. Image at top: Octav Vladu / Creative Commons BY NC ND.

Small Business 60

Small Business Creative Commons Issues Newsletter 60

Waxing UnLyrical

JULY 2, 2018

Xers who’ve been in the industry for a solid seven to 17 years. A5: It was when I worked remotely for a publishing company. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. In this “Generational Edition” of #measurePR, our special guests were Millennials and Gen. We hope to “see” you there!

Education 102

Education Creative Commons Metrics Journal 102

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

SocialFish

OCTOBER 10, 2019

His internet career helped him develop the world-wide popular forum network Reddit, as well as RSS and Creative Commons. Finally, the documentary also looks at the impact of fashion industry on air pollution, and why is it the main driver of air pollution in the world. Link: [link]. #12 12 Dirty Girls. Link: [link]. Conclusion.

YouTube 113

YouTube Film Fashion Sports 113

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. Creativity is just one of the things you need in this industry to be an outstanding applicant in a sea full of unoriginal fish. An ability to listen.

Class 227

Class How To Applications Course 227

Kikolani

SEPTEMBER 30, 2010

This does not mean that you necessarily have to be an SEO expert in your industry, but having a basic SEO understanding will ensure that you avoid these crucial SEO mistakes that could cause your blog to crash and burn. If you want to succeed as a blogger , it is important to have a firm grasp on the basics of SEO at the bare minimum.

SEO 150

SEO Tag Cloud Engineering Blogger 150

Buffer Social

AUGUST 10, 2017

SaaS platforms could provide an inside look at their company hack-day. Surprising stats and facts about your industry. Do you know any interesting (or surprising) statistics about your industry that your followers might be interested in? Musicians show how their music is recorded in their studio. User-generated content.

Template 112

Template Templates Instagram How To 112

ProBlogger

FEBRUARY 26, 2013

The ad industry is dead. Image by Jeff Kubina, licensed under Creative Commons. Turn your brand into a company and take in investors. Then I built up the brand name, sold the brand to investors, and spun off a company. The best way to test new companies is to launch them. Here are four ways.

Domain Name 44

Domain Name Startup Creative Commons Journal 44

Social Media Strategery

AUGUST 21, 2015

Image used under Creative Commons license. It is funded by corporate sponsorships (the same companies that need young talent to stay here), but it keeps a grassroots vibe. We also focus on the size of our company – it’s midsized (like KC on a macro level). This post originally appeared on the PRSA Pittsburgh blog.

Hotels 50

Hotels Creative Commons Communities Class 50

Writtent Blog

JUNE 13, 2013

Each company has some serious competition to gain notice from today’s consumers, who have more information at their fingertips than ever before. During the day, she works at HubSpot , developing the marketing industry’s leading content on all marketing subjects. 92% of marketers are currently creating custom branded content.

Tips 110

Tips Creative Commons Hubspot Publishing 110

Waxing UnLyrical

OCTOBER 22, 2010

They also helped promote the Life… supplemented™ awareness campaign by blogging, tweeting, and giving shoutouts at industry events. Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL!

Postrank 151

Postrank Campaign Tourism Social Media 151

Bill Hartzer

MAY 27, 2009

Public Domain (Wikipedia content, US Gov content, Creative Commons). If I was writing a blog post or had a blog about search engine optimization, then I would probably mention what’s going on today in the search engine optimization industry. which lets you search for offers from these companies: - ClickBank. -

Research 115

Research Tools Domain Name Yahoo 115

Justin Levy

NOVEMBER 29, 2009

But, unless you keep up on this rapidly growing industry, it can be hard to keep up with the ever-changing stats. My company (a shopping center developer) has just started to use social media tools as a way to connect with our shoppers. Many of these are intertwined, but here are some of the benefits to companies big and small: 1.

Social Media 133

Social Media Delicious Case Study MySpace 133

Laurel Papworth

FEBRUARY 12, 2010

Waffle about “this is the way this industry works&# and “who are YOU anyway&# (I think he knows now ) - only a minor acknowledgment that the whole thing was holus bolus mine and definitely no apology. They must as a minimum attribute and abide by creative commons copyright. In a way he was right.

Social Media 94

Social Media Crowdsourcing Social Networking Creative Commons 94

Buzz Marketing for Technology

JUNE 27, 2008

I think were operating from old knowledge and learning paradigms that developed in an industrial age when companies owned the means of production. As a worker, you couldnt make a living if you didnt have access to the (expensive) machinery owned by the company. Services for Companies and Organizations. to create change.

Project 100

Project Training FeedBurner Web 2.0 100

Buzz Marketing for Technology

JULY 28, 2008

During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. . Creative Commons Attribution 3.0 Work Literacy. Zoli Erdos.

Organization 100

Organization Review Web 2.0 Tools 100

Justin Levy

JULY 12, 2009

For example, I love that with New Marketing Labs I get to hang out with really cool companies at their offices. As I’ve said before, I try to look behind-the-scenes of other industries to learn from and apply to the way I do things with my businesses. He hand writes every [.] 250 discount if you use "JUST25" when registering!

Transportation 124

Transportation RSS Organization Wikipedia 124

Jeff Esposito

JULY 22, 2010

My near 10 years in the public relations industry has taught me a lot. If you don’t believe it can be done, look at the micro-industry that was build around personal brands like Peter Shankman, Chris Brogan and Perez Hilton. They have all made a living off of their usage in the social space – you can do the same for your company.

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Buzz Marketing for Technology

SEPTEMBER 30, 2008

I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. To me it was industry speak and ‘normal’ people just don’t talk like that. All contents Creative Commons licensed. Lijit Search.

LinkedIn 279

LinkedIn Badge Project Comments 279

Kikolani

JANUARY 16, 2011

You have to also get out and comment on other blogs in your niche or industry. Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully.

Questions 167

Questions WordPress Postrank Blogger 167

Buzz Marketing for Technology

JUNE 27, 2008

One of the activities my university (and Im sure hosts of others) engage in each year is surveying industry on their expectations of graduate attributes in the workplace. In other words, what does industry want from the fresh-faced graduates who enter the workforce each year? Services for Companies and Organizations.

Project 100

Project Engagement Blogosphere Skills 100

Waxing UnLyrical

JANUARY 17, 2019

Most companies have gone through them – periods without clear cut news. This is especially important as companies add additional social channels or other communications outlets. Thought leadership can take many forms and your company has a viewpoint which is unique. Image: qimono via Pixabay, Creative Commons CC0.

News 203

News Press Release Creative Commons Survey 203

Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Technorati 100

Technorati Aggregator Resources Report 100

Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. How Fast Company Confused Ego with Influence – Now I am not sure if you saw Fast Company’s new campaign, but if you did not, I urge you not to enter. That word irks and scares me. How about you? Will you settle?

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

SEPTEMBER 27, 2010

Instead of researching and tailoring a list for your company or client, you can simply pay a list of folks with a large audience without knowing if they fit your brand. Is this new kind of advertorial/praying for positive buzz good for the PR industry or does it set us back some? ;)there I said it. What do you think? Enjoy this post?

Influencer 35

Influencer Klout Hotels Creative Commons 35

Social Media Network Marketing

JUNE 7, 2010

The advent of social media, web communities, and networking sites, has been useful to many companies. Due to the number of people who use search engines as a research tool, online reputation management is becoming a big industry. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com. or rather, dont like.

Reputation 62

Reputation Social Media Communities Widget 62

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. We’re just trying to protect you from risks you might not even realize exist—the kinds of risks that can cost a client or your own company a lot of money. Image: Ramdlon via Pixabay , Creative Commons License CC0.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Buzz Marketing for Technology

JUNE 27, 2008

Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. Fast Company Blog. Fast Company. There is just no time, she told me, for stuff that clients dont think very important. If you know of others, Id like to hear about them. 6:46:45 PM trackback [].

Repository 100

Repository FAQ Aggregator Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. Fast Company Blog. Fast Company. There is just no time, she told me, for stuff that clients dont think very important. If you know of others, Id like to hear about them. 6:46:45 PM trackback [].

How To 100

How To Repository FAQ Aggregator 100

Justin Levy

SEPTEMBER 25, 2010

I look at how other companies operate in different industries and try to apply some of those qualities that I admire to the companies that I’m part of. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Thanks for sharing. United States License.

Creative Commons 100

Creative Commons RSS Disqus Discount 100

Buzz Marketing for Technology

JUNE 27, 2008

Companies spend tens of millions of dollars on IT infrastructures, communications technologies and intranet platforms, yet ask employees what tools they would prefer to use at work and what will they tell you? I am a Realtor and am on the bleeding edge of things in my industry, but our industry as a whole is behind the power curve.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238