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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Identify Relevant Groups, Communities. Napster, and. Align Technology.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Let’s dive in.

Brands 183
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Career Development Tips for the 2018 Professional

Waxing UnLyrical

You are a hard-working professional with the talent to succeed in your industry. You are worthy of a raise if your work has helped the company gain a return on investment. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Find a Sponsor in Your Organization.

Tips 178
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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. The popularity of influencers and influencer marketing has created a crowded industry and a landscape that has changed drastically over the last few years. Image by ElisaRiva via Pixabay, CC0 Creative Commons.

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How Brands Can Celebrate Juneteenth on Social Media

Later

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . Twitter and Square CEO, Jack Dorsey was one of the first to announce that his companies will be honoring Juneteenth as a company holiday from now on, in efforts to help instill a sense of pride in his employees.

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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

As a starting point on the journey to build company or personal brands, it’s important to step back and think about the drivers of behavior. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Five words.

Brands 185
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The Best Content Marketer? An Orange Cone

Firebelly

But I’ve also worked with clients who were in an industry where no one was doing anything at all, and by doing a bare minimum — by being an orange cone — their content marketing efforts dominated. We won search, we helped them become a leader in the industry, and their business exploded. It doesn’t take much effort at all.

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