Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Here’s a step-by-step guide to monitoring your competition and extracting insights: Step 1: Identify the top competitors The first step is to find out who you’re competing with. You need to know it all.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. You can learn a lot about how your target customers are using competing products by monitoring their names. Existing product names: What are well-known product names in your niche?

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! So I welcome them.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

AUGUST 3, 2021

Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. Sentiment surrounding the games remained steady at 43% positive and 23% negative (34% neutral), before swinging sharply to negative on July 8, the day it was announced spectators would not be allowed.

Brands 133

Brands Sports Compete Apparel 133

Keyhole.co

DECEMBER 15, 2023

However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

NOVEMBER 7, 2023

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Keep tabs on industry hashtags and various Twitter hashtag trends used by rival company accounts to spot gaps in your strategy and uncover new opportunities. However, it’s not impossible.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Convince & Convert

OCTOBER 30, 2017

Beyond just your brand, you’d also want to listen to what people say about basketball shoes, and then zoom in to analyze what they say about your basketball shoes versus competing products in the same category from Nike, Adidas, etc. Do you want to improve brand sentiment? Company Name. Company Executives.

Brands 193

Brands Sentiment Influencer Survey 193

Oktopost

JULY 22, 2021

With Social CRM, businesses get more detailed insights into customer sentiments and behavior. Plenty of companies are executing a social media strategy without the benefit of Social CRM, but there are good reasons not to keep that social data in a silo. Social CRM: Your Best Opportunity to Compete. Data analytics and reporting.

Social CRM 96

Social CRM B2B How To Patterns 96

Laurel Papworth

JULY 17, 2023

It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. Given the models can handle tasks like creating and updating documents and tracking progress, writing, producing, editing reports, strategy documents.

API 52

API Case Study Training Conference 52

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. This way, you can compete better in the stifling brand race. If your company is mentioned in a news article or a social media post, that’s a mention.

Tools 52

Tools Sentiment Analysis Metrics 52

Ignite Social Media

MAY 31, 2018

The new 10-star scoring method will factor in several different sources to come up with the final star rating including direct reviews to the page, message sentiment, recommendations from other people and response times. This seems to be part of a movement from tech companies realizing the responsibility and impact they have on their users.

Sentiment 95

Sentiment Compete Review Privacy 95

Sprout Social

JUNE 27, 2023

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Glassdoor Glassdoor lets millions of people get the inside scoop on companies they are interested in working for. For Facebook or Google My Business, you will need company permissions to connect with your page.

Review 127

Review Brands How To Analysis 127

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. There are thousands of brands competing for their attention, and your pitches need to stand out. These companies typically have existing influencer relationships and access to industry-leading tools. Key features. Key features.

Influencer 112

Influencer Tools Marketing Software 112

Sprout Social

OCTOBER 31, 2023

For example, to get an overview of a competing brand, a prompt could read: Give me a brief history of Nike’s more successful shoe line. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. This is especially useful in marketing communications and customer care.

Tools 99

Tools How To Sentiment Training 99

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. When the USA and Japan were competing for the World Cup, buzz for the event was increasing all the time.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Sprout Social

JANUARY 24, 2024

You can view metrics like positive sentiment and total engagement. So, when multiple teams compete to get a share of the marketing budget, you need to show the impact of influencer marketing to senior leadership. By tracking revenue, companies can determine which influencers offer the best ROI and adjust their strategy accordingly.

Metrics 99

Metrics Influencer Marketing Survey 99

Sprout Social

MARCH 15, 2021

Understand audience sentiment around major topics. Twitter trends can help you understand the sentiment around trending topics and how people are responding to them. So unlike other advertising platforms, you won’t compete with any other advertisers in your area on Twitter for 24 hours. Twitter trends are here to stay.

Trends 129

Trends Twitter How To Hashtag 129

Sprout Social

DECEMBER 7, 2021

I believe social expertise is finally being valued as a competency after the pandemic. Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. Companies like Thursday are showing you don’t need to spend millions on billboards,” says Thorton.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Keyhole.co

NOVEMBER 10, 2023

Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned. Run sentiment analysis , dig into the reviews and see where you can improve.

Metrics 59

Metrics Analysis Comparison Price 59

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Budget: Under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever?

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Unmetric

SEPTEMBER 9, 2019

Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry. Sentiment analysis helps you identify how a certain brand or post is perceived by people. We might be biased here, but it’s our blog so we’ll put Unmetric at the top.

Tools 85

Tools Hitwise Analysis Price 85

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Hootsuite

JULY 25, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Uphold your ethical duty of competence Model Rule 1.1 states you must be competent. Tools like Brandwatch can track not only industry news but also customer sentiments about your law firm.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. For one thing, they represent an important indicator of consumer sentiment. This boils down to one thing: Emojis make otherwise lifeless words more personal. Send a clear message.

Tips 119

Tips Marketing Press Release Influencer 119

Keyhole.co

FEBRUARY 14, 2024

Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL. However, recent concerns over long delivery times and customer service issues have impacted the company’s reputation.

Eventful 52

Eventful Advertising Social Media Features 52

Convince & Convert

JUNE 7, 2016

In addition, you are no longer competing exclusively with brands in your industry. Instead, you’re competing with every other company your customers have ever dealt with. In addition, more and more companies are getting in on the Facebook Messenger action. Get Your Entire Team Involved.

Brands 60

Brands Compete Hotels Mobile 60

Talkwalker SM

JANUARY 27, 2016

For companies of all sizes, sharing knowledge between departments is a challenge. There is a tendency for many companies to believe that social data is only useful for marketing and even just social media teams. Ease of Use – Different teams will have different levels of competency when it comes to working with data.

Data 64

Data Collaboration Sentiment Team 64

Keyhole.co

MARCH 2, 2023

Keyhole is world’s the top company for hashtag research. When competing in the social arena, knowing is half the battle. Measuring success: Social media monitoring tools provide analytics that can help you measure the success of your social media strategy, including metrics like engagement, reach, and sentiment.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JULY 19, 2022

The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. For example, you can use Listening to find out how frequently people are talking about your topic, what related terms they’re using and the sentiment around the topic. Mix well-known and niche, branded hashtags.

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Socialized

MAY 13, 2010

In fact, the EU warned consumers in January, 2009 that Facebook might compromise their privacy, but said nothing about the company’s obligations. The company, perhaps for the first time in its history, recognizes that consumer (and regulatory) outcry requires a response, and today held a Privacy All-Hands Meeting.

Privacy 150

Privacy Facebook Microsoft Social Networking 150

Stay N' Alive

JULY 13, 2018

If you’ve recently started one, then you can likely relate with these sentiments. For this reason, it’s key that you embrace the many tools and platforms available in the digital marketing world or get a company such as Click Intelligence involved it if you simply don’t have the resources or time to do it effectively.

Startup 40

Startup Tips Sentiment Compete 40

Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. For one thing, they represent an important indicator of consumer sentiment. This boils down to one thing: Emojis make otherwise lifeless words more personal. Send a clear message.

Tips 60

Tips Marketing Press Release Influencer 60

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

Examples 145

Examples Company Social Media Apparel 145

Buffer Social

OCTOBER 6, 2022

Katelyn is an entrepreneur and creator who’s built several companies and agencies and even sold one successfully. She’s currently working as the CEO and Lead Trainer at Customer Camp , a company dedicated to helping its clients better understand buyer psychology. How do you balance all of those things?

Newsletter 65

Newsletter Research LinkedIn Buy 65

Sprout Social

APRIL 23, 2024

This means understanding what industry you operate in, and which other companies are specifically working in your area locally, nationally and/or globally. You can then evaluate the performance of all of your key competitors against both your company and each other. Sentiment: How positive or negative these engagements are.

Analysis 82

Analysis Sentiment Marketing Reputation 82