Remove Company Remove Compete Remove Sentiment Remove Social Networking
article thumbnail

Compete Responds To Criticism

Dave Fleet

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists.

Compete 277
article thumbnail

The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Sentiment 101
article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109
article thumbnail

Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. The pandemic-inspired changes don’t seem to be dampening fans’ excitement surrounding the socially distanced games. Using Sprout Social’s Advanced Listening , we analyzed over 4.4

Brands 129
article thumbnail

How to analyze customer reviews for brand insights

Sprout Social

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. To connect to Glassdoor, you will need a Glassdoor API key.

Review 125
article thumbnail

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235
article thumbnail

How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Keep tabs on industry hashtags and various Twitter hashtag trends used by rival company accounts to spot gaps in your strategy and uncover new opportunities. However, it’s not impossible.

Hashtag 52