Do Content Marketers Compete?
FEBRUARY 28, 2012
If you think you’re competing with someone, you just don’t know them well enough yet. began to wonder, do content marketers compete? . In marketing, you may have the same goals as other companies, but if you’re doing content marketing, you really aren’t trying to win the same race. Collaborate, Cooperate, Compete? As in, “Oh you’re talking to other companies?
Competing for Who Is Most Stressed
MAY 11, 2011
keep waiting for Spin Sucks Pro to generate revenue (which, of course, it can’t right now because of things beyond my control) so we can hire some content creators and I can, I don’t know, do my job of leading a company toward our vision. Pretty soon we’re competing for who’s most stressed. And I love to hear it because, well, misery loves company.
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). Julian Rockwoord is a Product Manager at Signal , a Chicago-based company that gives small businesses a simple product that unifies email, mobile and social marketing in a single platform. This is a guest post by Julian Rockwoord, a product manager at Signal.
Compete Responds To Criticism
MAY 25, 2011
This is important, as we often use Compete.com and similar sites to report on potential reach of coverage for our clients. I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists. We have a small sample warning on your website, which means we have limited data on your domain. Thanks, Dave. Moving on.] link]. link].
Competing with Free
Direct Marketing Observations
OCTOBER 27, 2011
How do other companies compete when Nike, Gatorade and AE give stuff away for free? think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results. It may create awareness of the brand, product or company but there is no value in free. Don’t give something away to sell something-you can’t compete with those that use that as a business model. Consumers snap up free stuff because it’s free. Uh no.
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Time after time I was able to trace back the top ranking websites to some of the biggest media companies in the world.
Change or Die | Fast Company
Buzz Marketing for Technology
JULY 24, 2008
Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Its the most important challenge for businesses trying to compete in a turbulent world, says John Kotter, a Harvard Business School professor who has studied dozens of organizations in the midst of upheaval: "The central issue is never strategy, structure, culture, or systems. Great companies run SAP, not just great big companies.
Four Reasons You’re Not a Media Company
JUNE 20, 2011
He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.. Too often companies invest in their design after they hit a certain pinnacle. You have a lack of cadence.
The New Kind of Customer Loyalty Your Company Needs
Convince & Convert
APRIL 6, 2016
However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. For more insights into how leading companies are leveraging data and technology to engage customers, download the whitepaper The Engagement Stack. Image via Unsplash.
Eight Tools for Social Media Listening
OCTOBER 4, 2011
Use this tool to measure people’s sentiments in order to set your benchmark goals.Pay attention to how people are talking about the company, your leadership, key employees, your products or services, your customers, and even your competition. It tells you exactly what you need to do to fix the site so the search engines are crawling it and you are competing on the web.
Seven Ways Starting a Company is Like the Hunger Games
JUNE 28, 2012
In fact, it has a lot of similarities to competing in the Hunger Games. Essentially, like the Careers, they’ve been trained since the birth (of their last company) to eat you for lunch, so watch out. Today’s guest post is written by Meridith Dennes and Kim Oksenberg. Launching a business is always an adventure. We had a lot of fun compiling these ideas along with tips to thrive.
Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
AUGUST 27, 2014
As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. But I can’t compete with the guy who is “local” to client with local-shop type campaigns. Today I would like to introduce one of those people, Matt Prados, to the world.
Should Companies Play it Safe in Social Media?
Direct Marketing Observations
APRIL 11, 2011
Is it creating a Twitter profile “in case someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? Or is it a blog that has 3-4 posts over the span of 6 months? Of course doing the barest of minimums also sets you up for the hacks who love to point out the companies who…do the barest of minimums.
44 Questions to Ask Your Search Engine Optimization Company
AUGUST 31, 2010
In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. What annoys me is that the company in this search engine optimization article about being penalized by Google is still buying links. Apparently being “penalized in Google cost Ryan Abood’s company $4 million.
How to Differentiate Your Content
OCTOBER 2, 2012
If you don’t, it will be difficult for you to compete. You can’t do that and compete successfully. Do those beats match your company’s value proposition and brand offering(s)? To successfully compete against individual bloggers you have to post at least three times a week. I’ve tried less unsuccessfully. Image by Ksenia Krneychuk. The Wide Net.
Can We Talk? Why Your Company’s Social Media Needs to Sound Human
JANUARY 21, 2014
When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. A lot of businesses tend to keep a self-obsessed perspective in their communications, and I think they do that because they’re too afraid to embrace the unpredictable nature of true conversation. The Sweet Spot for Social Media: Casual yet Competent. Now, take a look at this electrical service company’s Facebook post. It can’t be faked.”. The Cluetrain Manifesto.
Leveraging Your Company’s Internal Power for Good Social
Convince & Convert
FEBRUARY 8, 2013
Cellular , joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side. Sonny Gill, U.S. Cellular @sonnygill. Sonny Gill , Social Media Manager at U.S. Please Support Our Sponsors. Huge thanks to our amazing sponsors .
Why I’m Competing With You. And You. And You. And You.
Convince & Convert
FEBRUARY 17, 2011
Now, you’re competing with Coke. And every other company on the planet. This is because consumer interactions with companies are jumbled together like a real-time gumbo. Your status update is located in-between updates from other company’s “liked by that consumer – not to mention updates from friends and family. No more. With McDonald’s.
Social Media Training Gap: 50% of Companies are Ill-Equipped
JANUARY 29, 2013
While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal. A full 50% claim to be either below their industry average or feel they are ‘fundamentally ill-equipped.’. If your company plans to improve their performance in 2013, getting social media right should be a priority. Why does this skills gap matter?
6 Parts of Your Company That Should be Listening to Social Conversations
Convince & Convert
JANUARY 13, 2011
“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook. And every company wants to claim innovation, right? Sales. Human Resources.
Should Consultants Compete or Cooperate?
DECEMBER 10, 2010
Why must we compete? Suppose three people focus on the same type of client company. Proof is one such agency, formed by a triumvirate of business leaders seeking to cooperate and coordinate their marketing expertise and love of Nashville. I don’t know if it’s preferred to create a physical agency or a loose network of peers who agree to work together before working separately, but if we agree a client would get more from many minds than one mind, why not work together? -- Thank you for reading Should Consultants Compete or Cooperate? Is that asking too much?
6 Mistakes to Avoid With Your Employee Advocacy Program
Convince & Convert
MARCH 7, 2016
Unfortunately, only 31.5% of US employees say they feel connected with their company’s mission. In fact, according to the Gallup Organization , engaged employees are 22% more productive while also being more punctual, more present, and more likely to stick around with their company. With that in mind, know that you are competing for a lot of attention within a crowded space.
Why Some Agencies Are Dying
JULY 13, 2015
And in that case the primary partner clearly wanted all pieces of the biz, was not collaborative or transparent, and ignored other agency/partner recommendations in spite of a clear lack of competency in some project areas. Jeremiah Owyang likes to talk about Crowd Companies , businesses that share resources on the Internet. However, some agencies are suffering as a result.
Which Company is Most Useful to You?
Convince & Convert
APRIL 6, 2013
Youtility is marketing so useful, people would pay for it ( tweet this ) It’s a necessity for all businesses now, forced to compete for attention not just against other companies selling the same stuff, but against everyone and everything. What company provides the content that’s most useful for you? Which Company is Most Useful to You? Let’s Discuss!
Facebook considers competing with Myspace on the music front
Freelance Social Media
OCTOBER 20, 2008
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Facebook considers competing with Myspace on the music front by cinta5 on October 20, 2008 According to the Bulldog Reporter , “Facebook boss Mark Zuckerberg is plotting a possible push into the digital-music business in the wake of MySpace’s launch of MySpace Music last month.
Content May be King, But User Experience is Emperor
MARCH 1, 2016
Marketers in 2016 must convince their companies that developing brand loyalties will be the way to gain customers in a future where they can't compete on marketing claims anymore. It won't be easy, but those who can will win the current internet marketing game. The post Content May be King, But User Experience is Emperor appeared first on Spin Sucks.
4 Simple Steps to Finding Perfect Freelance Writers
NOVEMBER 11, 2014
Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation. She is professional, competent, and affordable. Company News Hiring freelance writers makes perfect sense when you run a small business or startup. They’re writers. He is reliable.
Get Your Content Under Control
JUNE 3, 2011
The difficult charge of competing against established competition is amplified if your business is unknown online and theirs is: whatever your business description, rivals will dominate the search results every time. Whether or not your company’s content is ultimately seen is whether or not your online marketing strategy is working. mean really sobering. But think about that.
You Spoke, I Listened
OCTOBER 14, 2013
The combinations make you look like a) a feminine hygeine company, b) a Myrtle beach (or some other beach) type of company c) a tanning salon. At first I defended the name, as the company is named after my daughter, and it has been for the past two years. It’s too costly to change the company name. Reality anme company feedback listen listening rebrand
3 Up & Coming Social Media Tactics Every Small Business or Startup.
AUGUST 16, 2010
This is especially the case when you offer a product or service that is provided by major players that are hard to compete solely on price with. For my two pennies worth companies following your suggestions must recognise that they need to pay deep attention to the overall customer experience and customer relationship. Embrace user feedback and good things will happen. Thanks!
6 Required Competencies for Social Organizations | Conferences and.
Convince & Convert
FEBRUARY 24, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Required Competencies for Social Organizations February 24th, 2010 |Written By: Jay Baer | View Comments Tweet Now, marketing is the center of American business. All of this is happening to companies (maybe yours) every minute of every day. Now, he tweeted it to his 1.6 It’s always-on.
Creating a Culture of Learning in Your Organization
JANUARY 25, 2011
The concept of a learning organization was later refined by Pedler, Burgoyne and Boydell in The Learning Company: A Strategy for Sustainable Development , as: “An organization that facilitates the learning of all its members and continuously transforms itself and its context.”. Being able to compete effectively. Why Be a Learning Organization? Being people-oriented. Embracing change.
Why Google is Really Pushing HTTPs
NOVEMBER 30, 2015
It’s about Google killing their competition, getting rid of competing ad networks. In fact, Google actually has a monetary incentive to get as many websites to move over to HTTPs as possible: convincing website owners to move to HTTPs will help get rid of competing ad networks. even wrote a checklist for moving to HTTPs soon thereafter. And soon over to HTTP/2 in the future?
Facebook Customer Satisfaction Score Hits Record Low
The Realtime Report
JULY 17, 2012
Facebook was already the lowest-scoring e-business company on the index, and this year suffered the largest decline in customer satisfaction, dropping 8% to a satisfaction level of only 61 (out of 100). This is a record low for the Social Media category, and places Facebook among the five lowest-scoring companies out of the total 230 measured by the ACSI. from last year.
14 Dazzling Digital Marketing Stats and Facts
JULY 28, 2015
Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 38% of companies will hire more digital marketing professionals in the coming year. Image credit: AdWeek. Marketers in the U.S. AdWeek ). 6.
5 Ways to Create a Happy Office Culture
JUNE 22, 2015
Having a joyful workforce, however, will improve the health and wealth of your company. Of course you’re busy, but don’t forget to take time out to listen to the individuals who toil away for your company. It may be necessary for companies to compete with each other for market share, but competition between coworkers is a bad idea. Spread the word about good work.
High-Performing Facebook Ads: It’s a Numbers Game
MAY 24, 2016
Here is the most recent example of how they worked for my company, Boom! Bonus Tip: Don’t Compete Against Yourself! That means that all of the people targeting specific audiences compete against each other with the winner being the one who not only has the highest quality and most relevant ad, but who is also willing to pay the most. Facebook Ads flat out WORK! Social. They do.
3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy
JUNE 27, 2016
The concept is simple, your employees will share content on their social media and as a result, increase both their own and the company’s reach. The app also provides news and industry related content based on keywords you set, so your employees could improve knowledge and competency with the latest developments.You can schedule content days or weeks in advance. Awesome Tools.
What “Big” Social Media Means for Small Businesses
The Realtime Report
MARCH 13, 2014
campaign that Company A considers a slam dunk could be a stinker for Company B. No, small businesses cannot compete with the Oscars. We cannot compete with the biggest celebrities and their hordes of followers (often in the millions). Likewise, they can be personable and make connections that PR departments and company accounts simply cannot. And why not?
Five Reasons to Stop Planning and Start Your Next Big Project
DECEMBER 2, 2015
If it’s a new company or product line, for example, defining your target audience will be important—but the first-laid plans will likely get thrown out as soon as you find some traction. As someone tackling a project for the first time, or a small company competing against industry giants, you may wonder how to come out ahead. By Laura Dambrosio. Have a strategy, yes.
Why is the Customer Experience so Hard to Deliver On?
Direct Marketing Observations
MARCH 16, 2015
It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. You might want to say this out loud: “Companies just now, are starting to actually care and do something about me, the customer.” For the longest time, companies just pushed out what they thought the customer needed and wanted. Did you?
Five Traits of Future PR Leaders
AUGUST 27, 2015
Richard agrees, but says something that makes Robert realize it’s time for him to leave the company: He says it would take six years and an unwittingly expense to evolve the agency and he just wasn’t willing to do that right then. In November of 2013, we set an internal goal to no longer work with companies that don’t see communications the way we do. Time-attentive.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
People want to be in control of the content they receive: • 86% of people skip TV commercials. • 44% of direct mail is never opened. • 91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. What type of content is most effective?