Trending Sources

Do Content Marketers Compete?

Spin Sucks

If you think you’re competing with someone, you just don’t know them well enough yet. began to wonder, do content marketers compete?  . In marketing, you may have the same goals as other companies, but if you’re doing content marketing, you really aren’t trying to win the same race. Collaborate, Cooperate, Compete? As in, “Oh you’re talking to other companies?

Compete Responds To Criticism

Dave Fleet

This is important, as we often use Compete.com and similar sites to report on potential reach of coverage for our clients. I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists.  We have a small sample warning on your website, which means we have limited data on your domain.  Thanks, Dave. Moving on.] link]. link].

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). Julian Rockwoord is a Product Manager at Signal , a Chicago-based company that gives small businesses a simple product that unifies email, mobile and social marketing in a single platform.  This is a guest post by Julian Rockwoord, a product manager at  Signal.

Competing for Who Is Most Stressed

Spin Sucks

keep waiting for Spin Sucks Pro to generate revenue (which, of course, it can’t right now because of things beyond my control) so we can hire some content creators and I can, I don’t know, do my job of leading a company toward our vision. Pretty soon we’re competing for who’s most stressed. And I love to hear it because, well, misery loves company.

Competing with Free

Direct Marketing Observations

How do other companies compete when Nike, Gatorade and AE give stuff away for free? think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results. It may create awareness of the brand, product or company but there is no value in free. Don’t give something away to sell something-you can’t compete with those that use that as a business model. Consumers snap up free stuff because it’s free. Uh no.

The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. For more insights into how leading companies are leveraging data and technology to engage customers, download the whitepaper The Engagement Stack. Image via Unsplash.

Eight Tools for Social Media Listening

Spin Sucks

Use this tool to measure people’s sentiments in order to set your benchmark goals.Pay attention to how people are talking about the company, your leadership, key employees, your products or services, your customers, and even your competition. It tells you  exactly what you need to do to fix the site so the search engines are crawling it and you are competing on the web.

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Seven Ways Starting a Company is Like the Hunger Games

Spin Sucks

In fact, it has a lot of similarities to competing in the Hunger Games. Essentially, like the Careers, they’ve been trained since the birth (of their last company) to eat you for lunch, so watch out. Today’s guest post is written by Meridith Dennes and Kim Oksenberg. Launching a business is always an adventure. We had a lot of fun compiling these ideas along with tips to thrive.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. But I can’t compete with the guy who is “local” to client with local-shop type campaigns. Today I would like to introduce one of those people, Matt Prados, to the world.

44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. What annoys me is that the company in this search engine optimization article about being penalized by Google is still buying links. Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million.

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle.  A lot of businesses tend to keep a self-obsessed perspective in their communications, and I think they do that because they’re too afraid to embrace the unpredictable nature of true conversation. The Sweet Spot for Social Media: Casual yet Competent. Now, take a look at this electrical service company’s Facebook post. It can’t be faked.”. The Cluetrain Manifesto.

How to Differentiate Your Content

Geoff Livingston

If you don’t, it will be difficult for you to compete. You can’t do that and compete successfully. Do those beats match your company’s value proposition and brand offering(s)? To successfully compete against individual bloggers you have to post at least three times a week. I’ve tried less unsuccessfully. Image by Ksenia Krneychuk. The Wide Net.

Should Companies Play it Safe in Social Media?

Direct Marketing Observations

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation?  Or is it a blog that has 3-4 posts over the span of 6 months?  Of course doing the barest of minimums also sets you up for the hacks who love to point out the companies who…do the barest of minimums.

Leveraging Your Company’s Internal Power for Good Social

Convince & Convert

Cellular , joins the  Social Pros Podcast  this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side. Sonny Gill, U.S. Cellular @sonnygill. Sonny Gill , Social Media Manager at U.S. Please Support Our Sponsors. Huge thanks to our amazing sponsors .

Questions To Ask When Trying To Hire The Right SEO Company

The Realtime Report

Questions To Ask When Trying To Hire The Right SEO Company. In order to garner the attention you want for your company, you will have to find a way to adequately market your service or product. Having a website is a must for any small business looking to compete in today’s market. When trying to find the right SEO company, here are some of the items that you need to ask them.

6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook. And every company wants to claim innovation, right? Sales. Human Resources.

Social Media Training Gap: 50% of Companies are Ill-Equipped

Proactive Report

While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.  A full 50% claim to be either below their industry average or feel they are ‘fundamentally ill-equipped.’. If your company plans to improve their performance in 2013, getting social media right should be a priority.  Why does this skills gap matter?

Why I’m Competing With You. And You. And You. And You.

Convince & Convert

Now, you’re competing with Coke. And every other company on the planet. This is because consumer interactions with companies are jumbled together like a real-time gumbo. Your status update is located in-between updates from other company’s “liked&# by that consumer – not to mention updates from friends and family. No more. With McDonald’s.

Should Consultants Compete or Cooperate?

Ari Herzog

Why must we compete? Suppose three people focus on the same type of client company. Proof is one such agency, formed by a triumvirate of business leaders seeking to cooperate and coordinate their marketing expertise and love of Nashville. I don’t know if it’s preferred to create a physical agency or a loose network of peers who agree to work together before working separately, but if we agree a client would get more from many minds than one mind, why not work together? -- Thank you for reading Should Consultants Compete or Cooperate? Is that asking too much?

6 Mistakes to Avoid With Your Employee Advocacy Program

Convince & Convert

Unfortunately, only 31.5% of US employees say they feel connected with their company’s mission. In fact, according to the Gallup Organization , engaged employees are 22% more productive while also being more punctual, more present, and more likely to stick around with their company. With that in mind, know that you are competing for a lot of attention within a crowded space.

Why Some Agencies Are Dying

Geoff Livingston

And in that case the primary partner clearly wanted all pieces of the biz, was not collaborative or transparent, and ignored other agency/partner recommendations in spite of a clear lack of competency in some project areas. Jeremiah Owyang likes to talk about Crowd Companies , businesses that share resources on the Internet. However, some agencies are suffering as a result.

Get Your Content Under Control

Idaconcpts

The difficult charge of competing against established competition is amplified if your business is unknown online and theirs is: whatever your business description, rivals will dominate the search results every time. Whether or not your company’s content is ultimately seen is whether or not your online marketing strategy is working. mean really sobering. But think about that.

Facebook considers competing with Myspace on the music front

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Facebook considers competing with Myspace on the music front by cinta5 on October 20, 2008 According to the Bulldog Reporter , “Facebook boss Mark Zuckerberg is plotting a possible push into the digital-music business in the wake of MySpace’s launch of MySpace Music last month.

4 Simple Steps to Finding Perfect Freelance Writers

Writtent Blog

Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation. She is professional, competent, and affordable. Company News Hiring freelance writers makes perfect sense when you run a small business or startup. They’re writers. He is reliable.

Content May be King, But User Experience is Emperor

Spin Sucks

Marketers in 2016 must convince their companies that developing brand loyalties will be the way to gain customers in a future where they can't compete on marketing claims anymore. It won't be easy, but those who can will win the current internet marketing game. The post Content May be King, But User Experience is Emperor appeared first on Spin Sucks.

Which Company is Most Useful to You?

Convince & Convert

Youtility is marketing so useful, people would pay for it ( tweet this ) It’s a necessity for all businesses now, forced to compete for attention not just against other companies selling the same stuff, but against everyone and everything. What company provides the content that’s most useful for you? Which Company is Most Useful to You? Let’s Discuss!

Why Marketers Should Use Twitter (Infographic)

SocialTimes Twitter

Additionally, two-thirds of companies with more than 100 employees use Twitter, so any brand hoping to compete should needs to maintain a strong presence on Twitter. It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. An infographic from WebpageFX  examines the impact of marketing on Twitter.

You Spoke, I Listened

Geoff Livingston

The combinations make you look like a) a feminine hygeine company, b) a Myrtle beach (or some other beach) type of company c) a tanning salon. At first I defended the name, as the company is named after my daughter, and it has been for the past two years. It’s too costly to change the company name. Reality anme company feedback listen listening rebrand

Creating a Culture of Learning in Your Organization

Spin Sucks

The concept of a learning organization was later refined by Pedler, Burgoyne and Boydell in The Learning Company: A Strategy for Sustainable Development , as:  “An organization that facilitates the learning of all its members and continuously transforms itself and its context.”. Being able to compete effectively. Why Be a Learning Organization? Being people-oriented. Embracing change.

Why Google is Really Pushing HTTPs

Bill Hartzer

It’s about Google killing their competition, getting rid of competing ad networks. In fact, Google actually has a monetary incentive to get as many websites to move over to HTTPs as possible: convincing website owners to move to HTTPs will help get rid of competing ad networks. even wrote a checklist for moving to HTTPs soon thereafter. And soon over to HTTP/2 in the future?

14 Dazzling Digital Marketing Stats and Facts

Webbiquity SMM

Here are four more key takeaways based on the digital marketing facts and statistics presented below: •  Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 38% of companies will hire more digital marketing professionals in the coming year. Image credit: AdWeek. Marketers in the U.S. AdWeek ). 6.

Facebook Customer Satisfaction Score Hits Record Low

The Realtime Report

Facebook was already the lowest-scoring e-business company on the index, and this year suffered the largest decline in customer satisfaction, dropping 8% to a satisfaction level of only 61 (out of 100).  This is a record low for the Social Media category, and places Facebook among the five lowest-scoring companies out of the total 230 measured by the ACSI. from last year. 

3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy

SocialFish

The concept is simple, your employees will share content on their social media and as a result, increase both their own and the company’s reach. The app also provides news and industry related content based on keywords you set, so your employees could improve knowledge and competency with the latest developments.You can schedule content days or weeks in advance. Awesome Tools.

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Being Your Own Competition

Justin Levy

Not who is your company’s competition but who is your personal competition. By competing with yourself you push yourself to grow. Instead, you understand what his motivations are and if those are similar to yours, then you apply that same rigor to your writing and start competing with yourself to write more frequently. Who is your competition?

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Five Reasons to Stop Planning and Start Your Next Big Project

Spin Sucks

If it’s a new company or product line, for example, defining your target audience will be important—but the first-laid plans will likely get thrown out as soon as you find some traction. As someone tackling a project for the first time, or a small company competing against industry giants, you may wonder how to come out ahead. By Laura Dambrosio. Have a strategy, yes.

5 Ways to Create a Happy Office Culture

Idaconcpts

Having a joyful workforce, however, will improve the health and wealth of your company. Of course you’re busy, but don’t forget to take time out to listen to the individuals who toil away for your company. It may be necessary for companies to compete with each other for market share, but competition between coworkers is a bad idea. Spread the word about good work.

An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. Marketers spent more than $8.3

What “Big” Social Media Means for Small Businesses

The Realtime Report

campaign that Company A considers a slam dunk could be a stinker for Company B. No, small businesses cannot compete with the Oscars. We cannot compete with the biggest celebrities and their hordes of followers (often in the millions). Likewise, they can be personable and make connections that PR departments and company accounts simply cannot. And why not?

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

People want to be in control of the content they receive: • 86% of people skip TV commercials. • 44% of direct mail is never opened. • 91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. What type of content is most effective?

Five Traits of Future PR Leaders

Spin Sucks

Richard agrees, but says something that makes Robert realize it’s time for him to leave the company: He says it would take six years and an unwittingly expense to evolve the agency and he just wasn’t willing to do that right then. In November of 2013, we set an internal goal to no longer work with companies that don’t see communications the way we do. Time-attentive.