Remove Communities Remove Research Remove Social Networking Remove Widget
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10 Reasons We All Need Community in Business and Life

Pam Moore

As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. It reminds us just how important community is to us both personally and professionally. Community Doesn't Happen Overnight. A real community is there for the long term. What changed? Friendship.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. People are the fuel behind social media, which is really just tools and tactics. Do your customers have a need for community, convenience, or collaboration?

Research 265
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Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Google+ is now the second largest social network at just over 50% , with Facebook still dominating at 70%. But no other social network has Google’s web assets leverage. LinkedIn is still the largest professional business network and continues to grow but not at the pace of Pinterest,Google+ or Twitter.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Simple Search And Social Strategy Framework. GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%.

Strategy 186
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Is social media marketing too labor intensive?

Direct Marketing Observations

Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create a community for customers and fans. Create new business opportunities or leads through landing pages and targeted email campaigns supported by social media. Create widgets.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

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The Half Assed Guide to Brand Awareness

Josh S Peters

Which of the thousands of social sites, networks, utilities, and a locations do you need to be a part of to make it all work? The answer always comes down to research. The first thing you need to do is research your demographic. When you give to the community they will give back.

Brands 148