Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Brands 113

Brands Sentiment How To Analysis 113

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Snapchat is the world’s 12th most popular social media platform.

Marketing 103

Marketing Reddit Advertising Analysis 103

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Bill Hartzer

JANUARY 28, 2010

Share this on Reddit. Related posts: Luxury Car Brands Not Taking Full Advantage of Social Media Porsche had the highest community rating in the Community Index. Tags: Social Media Social Networking. Share this on Mixx. Stumble upon something good? Share it on StumbleUpon. Tweet This!

Applications 115

Applications Social Media Widget Technorati 115

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

Industry 74

Industry Meme Survey Authentication 74

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Bill Hartzer

FEBRUARY 18, 2010

The research, based on surveys of more than 1,700 respondents over a 3 month period, found that compared with typical Dessert Gallery customers, the Facebook fans: · Spent 33 percent more at DG’s stores. · Share this on Reddit. Tags: Social Media Marketing. Had 41 percent greater psychological loyalty toward DG.

Study 155

Study Health Care Facebook Digg 155

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Idaconcpts

DECEMBER 15, 2010

The use of social media. Proper social media development isn’t about aggressively advertising your product or business. Targeted social media use as well as general use of social media is a great combination push pull strategy. Surveys and polls. Share this on Reddit. Tweet This!

Press Release 151

Press Release Strategy Forums Marketing 151

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. The answers to these questions reach beyond brand and even marketing.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Bill Hartzer

FEBRUARY 9, 2010

Offerpal Tasks are accessible as a tab within the Offerpal I-Frame, next to several other options for earning virtual currency, such as completing targeted advertising offers, filling out online surveys and shopping at brand name retailers. Offerpal Media delivers the highest Revenue Per User for online games and social networks.

Virtual World 103

Virtual World Survey Retail Technorati 103

Idaconcpts

NOVEMBER 18, 2010

According to a survey commissioned by identity protection services firm Kindsight, nearly two-thirds of respondents worried that banking, credit card or other personal info could be stolen from their computers. According to an August 2009 survey of US consumers by the American Bankers Association (ABA), online is now the No.

Banking 137

Banking Mobile SMS Technorati 137

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Type in virtually any product and the odds are that you’ll find Amazon’s customer reviews prominently listed: And even if you don’t type “review” as part of your query, Google’s Instant Search algorithm will frequently suggest a review-related query to you: Social Media Mass Mobilization. Conduct and act upon a Net Promoter Survey.

Adwords 171

Adwords Price Review Privacy 171

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. Expect to pay more in Q4.

Advertising 187

Advertising Social Media Tips B2B 187

The Marketing Blog

FEBRUARY 20, 2008

The Problem There are various form builders and online-survey tools out there but the ‘marketers’ face tough time to convince the respondents in filling up those web-based survey-forms. The process of ‘Conducting Survey’ and ‘Collecting Data’ are merged together. A fantastic utility and must add to any marketer’s kitty.

Google 100

Google Web 2.0 Startup Survey 100

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency. Tiger Woods photo by Shutterstock.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Sprout Social

MARCH 27, 2019

to “How to market on social media.”. Similar to Reddit, Quora relies on a credit-based upvoting system. A question and answer site might not seem like the most exciting addition to your social media marketing strategy. Social media marketing on Quora is powerful. How Quora magnifies your marketing.

How To 102

How To Marketing Notification Case Study 102

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Sharing on more than one Social Media channel. . Now when you write an article, you share it on all of your social media channels of course.

Strategy 93

Strategy Content Marketing Influencer 93

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Using data from Global Web Index , we were able to uncover several ways in which millennials use social media differently and how that impacts brands in the space.

Yammer 60

Yammer Buy Social Networking Report 60

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions. morning, afternoon, evening, etc.).

Social Media 171

Social Media CPC CPA Aggregator 171

Sprout Social

JULY 1, 2021

Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. The types of social media content marketers find most valuable in 2021.

Types 141

Types Social Media Content UGC 141

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Sharing on more than one Social Media channel. . Now when you write an article, you share it on all of your social media channels of course.

Strategy 60

Strategy Content Marketing Influencer 60

Buffer Social

OCTOBER 16, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 9-13. Twitter/X Community Member Vetting The new member vetting feature in Twitter/X communities mirrors Facebook Groups, enhancing member quality and interaction.

News 75

News Social Media LinkedIn Avatar 75

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Webbiquity SMM

JULY 12, 2010

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

JULY 25, 2019

The Internet, and more specifically blogging and social media , has changed the world dramatically in terms of writer-reader interaction. If you are famous, or at least have had some out-of-the-ordinary professional or life experiences, consider hosting an “Ask Me Anything” (AMA) thread on Reddit. Reddit + Instagram.

Reddit 110

Reddit Instagram Questions Video 110

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Coordinate efforts.

B2B 175

B2B Social Media Marketing Microblogging 175

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Analyze industry and brand-relevant conversations on social media. While you’re at it, you might even find some user-generated content that’s worth sharing on social.

B2B 113

B2B Research Sentiment Marketing 113

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. Image credit: Business 2 Community. 21 Social Media Statistics.

Statistics 50

Statistics Social Media B2B Hubspot 50

Bill Hartzer

FEBRUARY 8, 2010

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009.

News 110

News Report Social Media Reputation 110

Keyhole.co

FEBRUARY 17, 2023

There are so many ways, such as conducting surveys and asking people about their preferences. Promote your brand on social media Social media is a powerful medium for increasing your business’s engagement and boosting sales. Humanize your brand Don’t always try to sell or promote your brand on social media.

Strategy 52

Strategy Brands Discount Hashtag 52

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Disclosure: I helped plant the social media seeds for rushIMPRINT.) Give them a reason to want to communicate. In the screenshot above, control is shifted to everyone and empowers your community members.

Facebook 279

Facebook How To Marketing URL 279