Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. They’re also seeking authentic interactions on their favorite social platforms. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Convince & Convert

MARCH 10, 2013

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people.

Twitter 167

Twitter Nielsen Forums Digg 167

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Bill Hartzer

MAY 26, 2010

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Buzzlogic – As it says on their company page “Welcome to the Conversation&#.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

NOVEMBER 20, 2015

For bloggers, that’s not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as a content sharing platform and sites started baking sharing icons into their pages. Now, POOF, it’s gone. Why would Twitter do this? Here’s the thing.

Twitter 60

Twitter Nielsen API Patterns 60

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included).

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Kapost, a content marketing management platform, has created a several great comic books , making the user the hero of the marketing story.

Conversation 167

Conversation B2B Marketing GPS 167

Pixlee

DECEMBER 18, 2018

For brands and influencers looking to stand out on the popular platform, creating meaningful engagements with their Instagram community should be the main priority. The platform breaks down barriers between brands and individuals, as brand posts and stories seamlessly enter a user’s feed. Why Engagement. Instagram is unique.

Instagram 44

Instagram UGC Authentication Influencer 44

Convince & Convert

NOVEMBER 15, 2013

” The idea is to build connections through the various platforms, not only with prospective customers but also with current Nissan owners. It’s a platform you have probably never heard of: China’s Tencent and its media messaging app WeChat. via NissanUSA Facebook. ” Social Media Stat of the Week: Only 4.2%

Loyalty 139

Loyalty Nielsen Social Media Case Study 139

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. This word of mouth excitement around The Ugly Truth platform has been our best marketing by far.”.

Industry 74

Industry Meme Survey Authentication 74

Pixlee

NOVEMBER 15, 2016

According to Nielsen, online reviews are the second most trusted source of brand messaging and information. Community Content : User generated content is not just about sourcing content to help showcase your brand, it’s about building a community around your brand and your products. How to Leverage UGC Effectively.

Content 41

Content UGC Loyalty Nielsen 41

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here.

Influencer 60

Influencer Brands Marketing Authentication 60

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. The most respected number that researchers have come up with comes from the social media marketing platform company Vitrue. million in equivalent media per year. Like this post?

Facebook 172

Facebook Study Small Business Nielsen 172

Webbiquity SMM

FEBRUARY 28, 2011

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Honigman – Social Media Manager at Sears Holdings Corporation.

List 155

List Twitter Brands Microsoft 155

Diva Marketing Blog

OCTOBER 5, 2011

Her focus is to manage social media for one of the non profit's community education programs. High Nielsen ratings were the gold ring. Segment as much as possible within limits of the social network platform. Just asking. This week I was chatting with a friend who recently joined the staff of a nonprofit organiztion.

Nielsen 69

Nielsen Metrics Analytics LinkedIn 69

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 75

Travel Hosting Social Media Influencer 75

Diva Marketing Blog

MAY 9, 2016

We realized we had to move all these amazing folks out of spreadsheets and bring them into a community. That’s when we launched Everywhere Society – which is a community of influencers who work with our agency and opt in for brand campaigns. And it really is a community. Danica Kombol : 1.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

We realized we had to move all these amazing folks out of spreadsheets and bring them into a community. That’s when we launched Everywhere Society – which is a community of influencers who work with our agency and opt in for brand campaigns. And it really is a community. Danica Kombol : 1.

Influencer 40

Influencer Marketing Fashion Campaign 40

ProBlogger

OCTOBER 20, 2012

The blogging community is swarming with a plethora of experienced bloggers who they can turn to for advice, tips and DIY tutorials. Between learning your way around whatever blog platform you use, deciding on your niche and content, researching the nuances of html, learning to decipher the lexicon and so much more, the work can seem endless.

Blogger 41

Blogger Nielsen Blogosphere Hosting 41

Ignite Social Media

FEBRUARY 11, 2021

Often calculated by engaged users divided by reach but differs by platform. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. Use to measure loyalty and community development efforts driven by social media marketing efforts.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

FEBRUARY 22, 2009

The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. Then the leaders of Nielsen, WPP, and IRI will reveal plans for moving our profession forward. Toby/Diva Marketing : Joel Rubinson on Social Media “Research” Joel Rubinson : Thanks for giving me this platform.

Research 40

Research Social Media Nielsen Microsoft 40

Convince & Convert

JULY 19, 2012

That Jakob Nielsen and other people have researched that nobody really reads online anyway. So, I think some of these platforms, like Visual.ly Then there are so many other things that have helped it explode in the last year, especially with social media. It’s just such a sharable form of content. Jay: Awesome, awesome.

Social Media 129

Social Media How To Consultant Data 129

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 40

Travel Hosting Social Media Influencer 40

Mindjumpers

JANUARY 7, 2013

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Hootsuite

MARCH 3, 2022

With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. What makes TikTok so engaging?

Engagement 100

Engagement Tips Metrics Remix 100

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. But as on every other social media platform, content is king on LinkedIn. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. But as on every other social media platform, content is king on LinkedIn. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Diva Marketing Blog

FEBRUARY 23, 2009

  Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities. Others will be presented at our annual conference at the end of March.

Research 40

Research Social Media Cymfony Sample 40

Oktopost

JUNE 9, 2020

How to Choose the Right Platform for Employee Advocacy. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. When sales share content on social media, they become more engaged with their professional communities.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

NOVEMBER 24, 2017

They immediately set me up with a trial and turns out, I love the platform! According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. Hailey Crider (@hailey_crider) July 22, 2016. You can do the same.

Hashtag 138

Hashtag Influencer Trends Industry 138

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. The platform may use IP address, mobile device info, a user’s profile data (i.e. Think gym memberships, community centers, etc. You might wonder how Facebook determines whether a user lives in a location, or is just passing through.

Facebook 166

Facebook Travel Mobile Comparison 166

Rebekah Radice

NOVEMBER 24, 2017

They immediately set me up with a trial and turns out, I love the platform! According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. Hailey Crider (@hailey_crider) July 22, 2016. You can do the same.

Hashtag 60

Hashtag Influencer Trends Industry 60

Buffer Social

JUNE 12, 2016

Engage with others on the social platforms. Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands. Image credits: Dan Zarrella , Beevolve , Twitter UK , Rutgers , Business 2 Community , Cezary Rudaś (the Noun Project). Here are the Big 10: . Post great content.

Twitter 81

Twitter Strategy Instagram Facebook 81

Convince & Convert

SEPTEMBER 21, 2010

That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 158

Social Media Radian6 Strategy SM2 158

Webbiquity SMM

FEBRUARY 7, 2011

Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Use your community to help you promote your products…Customer advocacy drives sales.&#. Social Media Strategy Guides. by iMedia Connection.

Social Media 198

Social Media Tools Tips ROI 198

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. www.fastpitchnetworking.com) - both of which offer a more robust platform for networking and promoting a business. based Fast Pitch!

LinkedIn 109

LinkedIn Google Directory API 109