Mindjumpers

JANUARY 7, 2013

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Mindjumpers

MARCH 21, 2011

Thanks to Stig Lommer’s Scholarship and DRRB , this year will take Iben around the world to do research and interviews with stakeholders within social media. This has brought her to California and later on Hong Kong and South Korea to learn from the fastest moving cultures, when it comes to linking social media and technology.

Nielsen 218

Nielsen Foursquare API Conference 218

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. They’re also seeking authentic interactions on their favorite social platforms. With the fast pace of social, positive and negative interactions with your brand can spread like wildfire. Supporting your community.

Reputation 87

Reputation Sentiment Loyalty Nielsen 87

Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Media is becoming more complex. Social media and Influencer Marketing Launch Strategies (episode 35).

Nielsen 165

Nielsen How To Influencer Overview 165

Hootsuite

MARCH 3, 2022

With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. of Posts” section.

Engagement 100

Engagement Tips Metrics Remix 100

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

MARCH 10, 2013

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people.

Twitter 167

Twitter Nielsen Forums Digg 167

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included).

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Convince & Convert

NOVEMBER 20, 2015

For bloggers, that’s not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as a content sharing platform and sites started baking sharing icons into their pages. Now, POOF, it’s gone. Why would Twitter do this?

Twitter 60

Twitter Nielsen API Patterns 60

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” The idea is to build connections through the various platforms, not only with prospective customers but also with current Nissan owners. ” Social Media Stat of the Week: Only 4.2% Holy Social!

Loyalty 139

Loyalty Nielsen Social Media Case Study 139

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

JULY 19, 2012

Then there are so many other things that have helped it explode in the last year, especially with social media. That Jakob Nielsen and other people have researched that nobody really reads online anyway. So, I think some of these platforms, like Visual.ly Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 129

Social Media How To Consultant Data 129

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

Industry 74

Industry Meme Survey Authentication 74

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 158

Social Media Radian6 Strategy SM2 158

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 75

Travel Hosting Social Media Influencer 75

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

List 155

List Twitter Brands Microsoft 155

Pixlee

DECEMBER 18, 2018

For brands and influencers looking to stand out on the popular platform, creating meaningful engagements with their Instagram community should be the main priority. The ingredients for making 2019 a year full of lasting engagements are readily available and can be easily incorporated into larger social strategies.

Instagram 44

Instagram UGC Authentication Influencer 44

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? According to Nielsen, online reviews are the second most trusted source of brand messaging and information. Why to Use User Generated Content. How to Leverage UGC Effectively.

Content 41

Content UGC Loyalty Nielsen 41

Rebekah Radice

NOVEMBER 24, 2017

Today’s post is sponsored by Brand24, a tool I use daily to listen across social media. The company was monitoring social media for mentions and caught the following instagram post: The post showed a cake in the shape of a Zelmer vacuum cleaner – a Birthday cake for a boy who loves domestic appliances.

Hashtag 138

Hashtag Influencer Trends Industry 138

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. The most respected number that researchers have come up with comes from the social media marketing platform company Vitrue. million in equivalent media per year.

Facebook 172

Facebook Study Small Business Nielsen 172

Buffer Social

OCTOBER 4, 2016

To plan, track, and analyze our Instagram efforts alongside our other social media profiles, we use Buffer for Instagram. Use your brand tone and voice to help you connect with your community. Build your community. Responding to comments is a great way to build a strong community on Instagram. Let’s jump in.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 40

Travel Hosting Social Media Influencer 40

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here.

Influencer 60

Influencer Brands Marketing Authentication 60

Diva Marketing Blog

OCTOBER 5, 2011

Her focus is to manage social media for one of the non profit's community education programs. However, In this case, there is a huge disconnect and lack of understanding of social media from my friend's boss and the funding source. High Nielsen ratings were the gold ring. Then came social media.

Nielsen 69

Nielsen Metrics Analytics LinkedIn 69

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Research 40

Research Social Media Nielsen Microsoft 40

ProBlogger

AUGUST 15, 2017

This means it’s time to make the leap and look at Instagram as a full-fledged content platform; not an afterthought. This makes sense: according to Yotpo, Instagram drives the most engaged traffic compared to other social media platforms (including Youtube and Pinterest). 1 Pull Quotes. Why is it the best, you ask?

Engagement 44

Engagement Instagram Content Nielsen 44

Buffer Social

JUNE 12, 2016

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Post great content.

Twitter 81

Twitter Strategy Instagram Facebook 81

Rebekah Radice

NOVEMBER 24, 2017

Today’s post is sponsored by Brand24, a tool I use daily to listen across social media. The company was monitoring social media for mentions and caught the following instagram post: The post showed a cake in the shape of a Zelmer vacuum cleaner – a Birthday cake for a boy who loves domestic appliances.

Hashtag 60

Hashtag Influencer Trends Industry 60

Diva Marketing Blog

FEBRUARY 23, 2009

However, the industry is still at the early stages of determining how social media research (my term), which is based on the raw talk of our customers, can be used as a credible decision making tool that complements traditional research methodologies. Toby/Diva Marketing : Let’s take it from the top.

Research 40

Research Social Media Cymfony Sample 40

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment.

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56