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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023.

Brands 130
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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. That wasn’t the case for any other social network.

Education 162
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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Marketers have no guarantee of reaching their ideal and target customer on any medium.

Nielsen 165
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. 38% of Millennials are bilingual.

Marketing 145
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Best Social Media Monitoring Tools

Bill Hartzer

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Nielsen – this is one of the most well known, and trusted names in customer data analytics. These are the top social media monitoring tools out there.

Cymfony 152
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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

” The idea is to build connections through the various platforms, not only with prospective customers but also with current Nissan owners. ” Social Media Stat of the Week: Only 4.2% Holy Social! It’s a platform you have probably never heard of: China’s Tencent and its media messaging app WeChat.

Loyalty 138
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Go Behind The Numbers To Determine Success

Diva Marketing Blog

Her focus is to manage social media for one of the non profit's community education programs. High Nielsen ratings were the gold ring. Segment as much as possible within limits of the social network platform. Just asking. She said two things to me that inspired this post. #1 to increase within weeks. #2

Nielsen 69