Authentication Communities Nielsen Platform 
Ignite Social Media
MARCH 18, 2024
million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. ” The trust and closeness Duke’s social team has with players shines through authentically in their feed. With over 5.4
Sprout Social
DECEMBER 29, 2022
According to Nielsen Media, as of 2022 there are over half a million brands globally. They’re also seeking authentic interactions on their favorite social platforms. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business.
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Janet Fouts
DECEMBER 30, 2014
23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there.
Pixlee
DECEMBER 18, 2018
For brands and influencers looking to stand out on the popular platform, creating meaningful engagements with their Instagram community should be the main priority. The platform breaks down barriers between brands and individuals, as brand posts and stories seamlessly enter a user’s feed. Why Engagement. Instagram is unique.
Convince & Convert
SEPTEMBER 2, 2015
Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Lacking in Authentic Communication.
Buffer Social
MAY 8, 2019
“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. We’re about living at authentic life.”. We care deeply about our community in both the U.K.
Pixlee
NOVEMBER 15, 2016
It’s been proven that consumers find UGC more trustworthy and authentic than content created by a brand. While some sites still pay for reviews, there has been a huge shift in companies pursuing honesty and authenticity. According to Nielsen, online reviews are the second most trusted source of brand messaging and information.
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