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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023.

Brands 130
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Social media management costs for businesses in 2022

Sprout Social

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Platform management: $2,050 per month. The cost is also influenced by which channels you use and how often you post each month. Platform management. Total: $12,300 per month.

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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. For most brands willing to make those types of investments in their social media team, the opportunities for growing and engaging their community are significant.

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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Marketers need this intelligence to focus their efforts on the platforms and conversations that shape their industry and influence their customer’s views. The white paper throws some light on the following: How to define social analytics as a discipline.

Metrics 268
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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. Giving leaders a voice on social media can help you build a community. In its early days, TikTok was known as the social media platform of choice for young people. Washington University In St Louis.

Education 162
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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Supporting Resources: Top 10 Mistakes Brands Make with Influencer Marketing and How to Fix Them (episode 121).

Nielsen 165
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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.