Mindjumpers

APRIL 11, 2012

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Learnings from external data: The road to social analytics wisdom starts with learning from external data.

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Metrics Analytics Nielsen Social Media 268

Mindjumpers

MARCH 4, 2012

Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent.

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Social Media How To Sentiment Data 237

Mindjumpers

JULY 18, 2012

Previously, companies would communicate with employees and candidates via traditional push messages, but now they are required to adapt to the changing consumer and employee behavior, where the tendency is to rely on and trust peer recommendations. Social media is ultimately about establishing relationships.

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Social Media Brands Policies How To 249

Mindjumpers

OCTOBER 12, 2019

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? Here’s why…. It used milestones and pop culture events to create engagement.

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Campaign Social Media Tumblr Eventful 100

Mindjumpers

OCTOBER 11, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Calling all newbie PR’s – there really is no reason why social media skills are not integrated into your day job. Similar Posts: What To Include In a Social Media Policy.

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Skills Social Media Blogger Embedding 215

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? They go as follows: Be alert and join conversations.

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Netvibes Social Media Tips Delicious 218

Mindjumpers

JANUARY 14, 2011

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. In my previous post, I have given an overview of the changing trends in social media. Community building- The impact of group communication. – Be a part of it.

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Trends Influencer Social Media Forums 245

Mindjumpers

DECEMBER 28, 2010

We believe that this is due to the fact that it can be very inspiring for brands to see how others have obtained success in building a presence on social media, and thereby gain insight into how to do so themselves. Here is what you can learn from the company to achieve a more engaging and growing community. Read Full Post ».

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Social Media Fashion Technorati Campaign 218

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Social media monitoring continues to be an important component of social strategy. Monitoring. Investment.

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Survey Report Social Media ROI 225

Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media.

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Activities Social Media Film Mobile 100

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

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Social Media Trends Mobile Social Networking 100

Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees.

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Policies Education Social Media Marketing 186

Mindjumpers

NOVEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. Word-of-mouth is not something new.

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Social Media Marketing Influencer Technorati 216

Mindjumpers

OCTOBER 27, 2010

Tweet We have in earlier posts written about The Bees Awards; the first international social media award show. All marketing and communication professionals have been welcome to submit their work. And the jury has got plenty of social media work to evaluate – from all continents and 21 countries. Best Social CRM.

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Social Media SMS Social CRM Technorati 193

Mindjumpers

FEBRUARY 21, 2014

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation.

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Engagement Sample Samples Upcoming 226

Mindjumpers

APRIL 26, 2013

A lot of brands know that they need to create conversations with their audience, but don’t know which conversations. Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. Create Conversational Touch Points.

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Company Overview Conversation Communities 212

Mindjumpers

JANUARY 31, 2012

To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. we turn to our community of trusted friends for recommendations. Social Design is about human needs.

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Applications Communities Conversation Film 244

Mindjumpers

APRIL 25, 2014

Ever since Oreo proved to the world that their cookie was the most versatile, brands have been attempting to reach a similar level of ‘social media nirvana’. With close resemblance to active listening, real-time engagement allows the brand to become a part of the conversation rather than a continuous flow on a one-way street.

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Engagement Tumblr Activities Communities 203

Mindjumpers

JULY 2, 2012

The diligent reader of the Mindjumpers blog will have noticed that visual communication is a much-discussed topic here on the blog: Instagram , video sharing apps , visual storytelling and much more. Use the hashtag (#) function to start conversations about different subjects significant to your brand and indicate the theme of the photo.

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Instagram How To Hashtag Communities 279

Mindjumpers

AUGUST 31, 2012

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

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Tools Foursquare Brands Sentiment 228

Mindjumpers

JULY 16, 2012

Tweet This is the first part of a series of two blog posts addressing the subject crisis management on social media. Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan. Take action.

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How To Sentiment Issues Social Media 255

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. The purpose here is to identify the pieces we see as integral parts in developing the Social Newsroom and incorporating it into a brand’s social media strategy.

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Trends Sports News Social Media 178

Mindjumpers

FEBRUARY 1, 2012

Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. Often in these situations, a community manager will find herself in a fix, unable to answer and respond to all of them.

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Comments Brands Guidelines Facebook 219

Mindjumpers

FEBRUARY 14, 2011

Tweet When thinking about establishing a presence online – or improving the already established presence of your company – your social media voice is one of the most important elements to keep in mind. Maintaining a presence on social media platforms is something that requires an effort from the given company.

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Tips How To Authentication Policies 230

Mindjumpers

JULY 25, 2012

Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. How to Actively Use Facebook Post Insights to Improve Your Community Management. Turn the negatives into positives.

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Facebook How To Metrics Social Media Management 267

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

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Brands Social Graph Report Groups 244

Mindjumpers

OCTOBER 28, 2011

Tweet When running an online community on Facebook, you naturally give your fans a chance to speak and make themselves heard. Opening up for possible complaints from customers is a risk to take when jumping into the social media universe. Answer within 24 hours.

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Facebook How To Guidelines Social Media 249

Mindjumpers

AUGUST 8, 2013

Defining conversational topics gives branded content a sense of direction, purpose, and consistency. These are current conversation trends, audience interests, and brand priorities. Similar Posts: For Social Success: Think As A Media Company. The Social Newsroom: Pieces of the Puzzle.

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Content Overview Guidelines Strategy 242

Mindjumpers

AUGUST 8, 2011

We have also written about it in our previous posts, explaining how important blogs have become in the social media strategy of a company. In order to keep the conversation flowing, it also helps to remember to respond to comments to your posts, which encourages people to come back to your blog. How to Start a Blog. ›

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Guidelines Publishing Applications Conversation 253

Mindjumpers

JUNE 5, 2012

How Threadless Engages its Community on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Thousands of designs are submitted every week, and about 10 designs are chosen by a public vote and sold in the online shop.

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Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

SEPTEMBER 20, 2010

Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. Storytelling is actually the most powerful driver of engagement in social media. 5 Popular Posts About Social Media | Mindjumpers says: October 8, 2010 at 10:16 am [.]

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Organization Tools Brands CSR 245

Mindjumpers

MAY 26, 2016

CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. It’s no wonder that advertisers want a bite of it.

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Authentication SMS Influencer Advertising 0

Mindjumpers

AUGUST 31, 2012

It’s a human need to create an identity in order to feel community belonging and gain self-esteem. People base their self-esteem on how the community sees them, which means that the community helps drive our identity. Content should of course include social elements and aim to increase the Edgerank of your page.

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Communities Loyalty Apple Conference 232

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

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Report comScore Marketing Groups 277

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Creating social content is a struggle.

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Report Brands Facebook Nielsen 274

Mindjumpers

AUGUST 24, 2011

With it’s more than 200 million user accounts, people are constantly tweeting and more and more people are getting on board to join the conversation. It seems as if Twitter users see the great value that lies in the social forum. What they do on Twitter. But what are users actually doing when spending a lot of time on Twitter?

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Trends Twitter Discount Forums 208

Mindjumpers

AUGUST 3, 2012

This month, I surveyed end users to find out how they draw value from going social. Augment transparency, accountability and communication efficiency. Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress. Future of Social Media?

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Social Enterprise Yammer Jive Crowdsourcing 209