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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 10 of the key findings from the report.

Research 257
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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 227
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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. This is a bad deal, not only for the almost 300 news media professionals who are out of a job, but because reporting local news is important to our communities. Photo by Mike Ackerman on Unsplash.

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Community Manager: Job Description & Key Responsibilities

Hootsuite

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

Welcome to the first edition of the Post Performance Report (PPR). We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Because they identified overlap between the Swiftie fandom and their target audience, and they are community engagement experts.

Report 111
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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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7 Ways Your Company Blog Can Contribute to Sales and Conversions

Social Media Strategies Summit

But not everyone stops to consider the powerhouse potential of their company blog in their marketing arsenal. A catchy, informative header can work wonders in communicating what your company is all about. As you can imagine, establishing credibility and trust is very important to a consulting company.