Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 106

Analysis Sentiment Marketing How To 106

Buffer Social

NOVEMBER 28, 2023

The only exception was some light proofreading before publishing. Impressions and engagements  Over the 7-day experiment, the AI-generated content garnered significant visibility totaling 9,624 impressions, generating 151 user interactions through likes, comments, and shares registered as engagements. 

LinkedIn 95

LinkedIn Publishing Aggregator Analysis 95

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Webbiquity SMM

AUGUST 25, 2010

Now you can, at Social Media Informer , a social media content hub launched today. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz.

Social Media 150

Social Media Aggregator B2B Technorati 150

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Total Number of Comments: How many comments a post has received.

Analytics 154

Analytics Brands CPA Overview 154

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

Instagram 107

Instagram Facebook Marketing Features 107

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 110

Team Hubspot Marketing SMS 110

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! Sometimes the comments are even better than the post.

Comments 220

Comments Disqus Social Graph Blogger 220

Idaconcpts

AUGUST 26, 2010

On August 25, 2010, Social Media Informer launched. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. idaconcpts is one of the featured sites through Social Media Informer. idaconcpts is one of the featured sites through Social Media Informer. Conversionation.

Social Media 132

Social Media Aggregator Technorati B2B 132

Sprout Social

JULY 7, 2022

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. Additionally, YouTube Studio lets you manage your video content , update thumbnails, titles, and descriptions, add captions, respond to comments, and configure monetization settings.

YouTube 116

YouTube Marketing Library Video 116

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). Most people already know how to check engagement metrics like comments, likes, dislikes, shares, etc. But there’s even more to it.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Bill Hartzer

OCTOBER 5, 2013

Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts: I think whatever software tool or script that you are using is broken. Whatever the reason, you should have noticed that none of the blog comments that are left on my blog actually allow outgoing links to websites. Can you tell? {. {I

Comments 142

Comments Tools Sites Movable Type 142

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. What are AI ethics?

Marketing 90

Marketing Privacy Policies Issues 90

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Influencer Marketing Survey 107

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Use their work desktop PC to search for more information about a product on Google. Create Omnichannel Marketing Campaigns. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Keyhole.co

FEBRUARY 19, 2023

Your target market regularly consumes dozens of financial services ads; publishing generic content won’t yield results. So if you feel like your marketing campaigns aren’t converting, reassess your content first with social media analytics. He says, “Consider your target market. Finance writing demands authority.

Brands 52

Brands Content Marketing Insurance 52

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

B2B 132

B2B SEO YouTube Tools 132

Buffer Social

JANUARY 10, 2024

I see opportunity in competition When entering a new market or industry, perception is everything. Their content informed mine - showing me the type of content my potential audience enjoyed and also revealing gaps of information in the market.   Then why is it so difficult to market yourself as a creator?

Travel 78

Travel Blogger Marketing Authentication 78

Jon Loomer

SEPTEMBER 20, 2023

Passing parameters (details of a conversion) can be tricky, so it’s nice to get confirmation that this information is passed correctly. You can expand an event to get additional details of the information that was passed. You should also consider options to test prior to publishing changes, if possible.

Eventful 170

Eventful Conversation How To Report 170

Convince & Convert

DECEMBER 15, 2023

This method is one of the most important strategies for LinkedIn marketing. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO. By the time you launch your first offer, you’ll have enough positive comments and word of mouth to drive initial sales. Take a look: 6.

SEO 157

SEO Social Media Strategy Hashtag 157

Jon Loomer

MAY 4, 2022

The result was a whole bunch of comments. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place. But, it would publish elsewhere as well. And it showed.

Facebook 176

Facebook Apple LinkedIn Publishing 176

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. As with any platform new to the ad space, advertising on TikTok is limited to brands with larger marketing budgets.

Marketing 217

Marketing Authentication Trends Feed 217

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. Published on Categories. Published on. But first, why you need to try B2B marketing on TikTok. Each month, 80 million people spend an average of 24 hours on TikTok.

B2B 136

B2B Brands Marketing How To 136

Bill Hartzer

JANUARY 7, 2014

When you have a fairly popular blog, you have to deal with comment spammers. Unfortunately, blog comment spamming still works apparently, or at least the blog spammers haven’t learned that it doesn’t work. Nonetheless, I’m still amazed at some of the comments left on the blog.

Comments 97

Comments Content Sites Movable Type 97

Sprout Social

APRIL 4, 2023

Is it because they’re easier to create or do they contribute to the marketing goals of the brand? Consistently publishing ephemeral content can help increase brand awareness by creating a frequent, low-lift touchpoint with your audience to stay relevant in their minds. Or to quickly connect and share updates with your following.

Strategy 117

Strategy Content How To Marketing 117

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

Jon Loomer

OCTOBER 2, 2020

Page managers can no longer edit organic link previews (thumbnails, headlines, and descriptions) from the page publisher. From the page publisher… Previously, you could click into the headline or description of any link you are looking to share and edit what it says. Offenders would edit that information to mislead readers.

Facebook 176

Facebook How To Publishing Course 176

Myrland Marketing

AUGUST 8, 2017

We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. When you publish content, others can find it when they are ready, not just when you are on the platform posting that content.

Publishing 97

Publishing Content Syndication LinkedIn 97

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Learn more here.

Examples 142

Examples Campaign Tips UGC 142

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Oktopost

FEBRUARY 12, 2020

If you do, you’ll remember that branding and marketing have mattered since the very first days of prehistoric commerce. The speed, and information density, of ecommerce has helped us learn more about the art and science of marketing than anything that has come before. What is Recruitment Marketing?

Marketing 108

Marketing Campaign Company Advertising 108

Jon Loomer

DECEMBER 18, 2022

Once you uncover this information, you can take additional action. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers. Publisher Lists. Do you use these controls?

Video 178

Video Facebook Report Publishing 178

Hootsuite

MAY 1, 2023

This also allows you to make more informed decisions regarding future content strategies. Community management and customer service: Responding to comments and messages, routing customer service inquiries. the marketing team, legal department, outside clients, etc.) Optimization : Making daily content adjustments.

Template 134

Template Templates Social Media Tips 134