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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Meta Publishes New Guide to Using AI in Marketing for Holiday Campaigns

Social Media Today

Some new insights to inform your holiday campaign approach.

Campaign 192
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Meta Publishes New Guide to Using AI in Marketing for Holiday Campaigns

Social Media Today

Some new insights to inform your holiday campaign approach.

Campaign 194
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How to Leverage Social Media Publishing for Lead Generation

Oktopost

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. Your marketing team is in charge of your social media publishing strategy.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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How to Create a Rocking Content Marketing Strategy

Writtent Blog

You know that inbound marketing is the hot new trend and that attracting customers with compelling content really works. Creating a content marketing strategy that incorporates customer research, quality content, and methodical distribution is key to successful inbound marketing.