Trending Sources

Sponsored Comments: Is the Web About to Get Uglier?

Spin Sucks

” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had an expertise. Though the idea has evolved to look more like DIY media relations , it still is pretty viable…if you know how to comment well. We evolved as comments became the next big thing. Sponsored Comments?

Is Using Facebook Comments Good for Publishers?

Adam Sherk

There were some interesting posts over the weekend from Steve Cheney and Robert Scoble on whether utilizing Facebook Comments kills or in fact increases user authenticity within on-site commenting. TechCrunch also shared that comments are down but quality is up since implementing the system and they’re going to stick with it for the time being. I think it is. Social Media

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?

Your 16-Point Content Publishing Checklist

Convince & Convert

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. ” Maybe it’s as simple as read and learn, or leave a comment, or maybe you have an action you want them to take, like download a free guide or register for a webinar. I love checklists. Then test it!

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

published it. In fact, publishing your article is just the first step. Once it’s done, there will be more and more work marketing it, exploring new channels , scaling what you have already found effective, delegating what you think can be delegated, etc. Reply to all the comments both on your own blog and around social media sites! Email Marketing Tools.

The Value Of Blog Comments

Twist Image

Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement for more and more Blogs to not bother having the comments enabled. The story goes back to the early days of Blogging (now, over a decade old) where the discourse tightens over the idea that anyone and everyone should be able to contribute to content, and that the true value of Blogging content - in the first place - is how the Blogger engages and responds in the comment section. blog comment. marketing.

7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. In other words ad revenue is what publishers aim to optimize.

12 Social Media Tools for Scheduling and Publishing Updates Compared

Kikolani

In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. The following are the social media tools for scheduling and publishing updates that I chose to research. They do have features that allow you to automate publishing updates to specified social media networks. AgoraPulse. Buffer.

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. In this post I’d like to highlight some of the key metrics for publishers to focus on. Let me know in the comments. Secondary Metrics.

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Is Using Facebook Comments Good for Publishers? Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases. The post on Facebook analytics tools did well considering I just published it last week. PublishingOriginal idea! Thank You.

How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

Like ads on Facebook, your Instagram Ads receive comments. Engagement on Instagram means likes and comments, if a higher number of likes on your Instagram ads is not something you have to worry about, a higher number of Instagram ad comments can be a concern. Because you have no way whatsoever to natively see what these comments are and manage them. Click To Tweet.

The Tragedy Of Comments

Twist Image

Nick Denton - the founder of Gawker - generated a heap-load of comments the other day when he announced at the South by Southwest conference that the way blog comments are published has failed to boost the quality of public discourse or to enhance the opportunity for collaboration between readers and writers. In the AdWeek news item, Nick Denton on the 'Tragedy of the Comments' , he says: "For every two comments that are interesting, there will be eight that will be off-topic or toxic." Is there an oddball comment that gets through? marketer.

5 Reasons I Should Get More Comments than Gini Dietrich

Spin Sucks

Having been a long time reader of Spin Sucks, there is one clear and, frankly, sinister intent for Gini’s so-called generosity… she gets to trounce us all in sheer volume of comments. What better social proof is there than allowing every voice, both big and small, to share in your platform and then utterly outshine them all in comments? I am taking back the comments. Agree?

Official Publisher Profiles on Digg One Year Later: Followers up 720%

Adam Sherk

When I did my original post Digg v4 was just about to come out of alpha so there has been a significant increase in exposure for the profiles and many more publishers have created them. Most of the publishers continue to follow very few others: Profile Following 8/10/11 Following 8/4/10. 8/10/11 Diggs by Publisher. 8/4/10 Increase Comments by Publisher. Yahoo!

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Do Third Party Publishing Apps Impact Facebook Reach?

agora pulse

A lot of time, effort and yes, money is behind all of these pieces of marketing content. It is an easy jump to make then that these businesses, which are spending money on content creation , will have no problem spending money on tools if that saves them (more) time and will make them more efficient in their marketing efforts? Manage Comments (including comments on Facebook ads ).

Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Two ends of the spectrum and lots of smart comments in between. Offsite Content Marketing. Comments! Comments! Comments!

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5 Painless Ways to Get Maximum Blog Comment Love

Shift Digital

Publishing your blog is no easy feat. My favorite blogs also feature one more magic ingredient: a loyal fellowship of readers that love to comment. There are other added benefits of blog commenting including better search engine optimization, and building your reputation as a thought leader in your industry. Here are 5 painless ways to get maximum blog comment love: 1.)

Can Publishers Harvest Social Media Intent in a Meaningful Way?

Adam Sherk

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. In search marketing extracting basic intent signals is fairly straightforward since users’ search queries often reveal their intentions. And even when a user adds a personal comment (e.g. the data becomes more useful. Social Media

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Publisher Platform (P3).

Content Distribution: Eight Ways to Gain New Readers

Spin Sucks

” When we looked at her blog, they didn’t have the social share buttons or comments enabled. Enable Comments. Yes, I know there is controversy about whether to enable comments , but I fall firmly on the side of “you can’t build community or distribute your content” (particularly when you’re starting out) if you don’t have comments open.

How “No Comment” Has Edelman In Trouble

Spin Sucks

Mark, like a lot of us, see the trend of companies becoming publishers and wanted to know more about what Best Buy is doing in order to provide a case study to his readers. A seemingly simple request that Best Buy (and Edelman) should jump all over because a) it’s an unsolicited request for an interview that will make them look good and b) it provides the opportunity to take a leadership position in content marketing. Tuesday, Jan 11 : Edelman rep tells us in a one-line e-mail, “Unfortunately we do not have anyone to comment on this.&#. Uh oh. So far, so good.

F8 2016: It’s a Good Time to Be a Publisher on Facebook

Jon Loomer

Some F8 events have left marketers disappointed, wanting more. But F8 2016 provided hit after hit after hit to help the publisher. But today, I’m only going to focus on the changes made that help publishers. The format provides new and dynamic ways for publishers to provide an immersive experience with their content while also giving the publisher monetization options.

Blog Comment Spammer Leaves Comment. Forgets to Spin the Content.

Bill Hartzer

When you have a fairly popular blog, you have to deal with comment spammers. Unfortunately, blog comment spamming still works apparently, or at least the blog spammers haven’t learned that it doesn’t work. Nonetheless, I’m still amazed at some of the comments left on the blog. Occasionally I get some really funny blog comments. Do {you have|you’ve} any?

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. Furthermore, Facebook Live streams generate 10 times more comments than standard videos.

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Day Four: How to Publish, Promote, and Propagate Your Article

ProBlogger

This is part five in a series on Content Marketing Strategies from Pamela Wilson of Big Brand System. It’s your fourth and final content production day: time to hit publish! A System for Easily Publishing Consistently Great Content. Day 1: How to Build a “Backbone” for Your Content Marketing. Day 3: How to Polish and Prepare to Publish . Day 4 Tips.

A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series

ProBlogger

Content marketing works — you know that. Content marketing works best when it’s done consistently over time. It’s the act of creating and publishing useful content over time that creates business results. And I’ll begin to share my system for publishing high-quality content consistently. So I made a commitment to publish one new piece of content once a week.

Manage & Publish Your Team’s Social Images With Sprout’s Asset Library

Sprout Social

When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? The Image Asset Library helps your team plan, schedule and publish high quality, engaging social media content.

A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series

ProBlogger

Content marketing works — you know that. Content marketing works best when it’s done consistently over time. It’s the act of creating and publishing useful content over time that creates business results. And I’ll begin to share my system for publishing high-quality content consistently. So I made a commitment to publish one new piece of content once a week.

7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Marketers use content marketing for: Brand awareness (79%).

Dear Blog Comment Spammer: I Think Your Comment Spam Tool is Broken

Bill Hartzer

Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts: I think whatever software tool or script that you are using is broken. Whatever the reason, you should have noticed that none of the blog comments that are left on my blog actually allow outgoing links to websites. Here is a copy of the blog comment spam that you left. Can you tell? {. {I

The 11 Best Free Email Marketing Tools

Sprout Social

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. There are countless email marketing services out there to choose from and plenty of reviews on each.

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Facebook Journalism Project: A Complete Guide

SocialTimes Facebook

We will be collaborating with news organizations to develop products, learning from journalists about ways we can be a better partner and working with publishers and educators on how we can equip people with the knowledge they need to be informed readers in the digital age. 12, we will begin to test a way for publishers to combine multiple Instant Articles into one post. and James L.

500 Top-Tier Publishers Tell You What They Want from Content Marketers

ProBlogger

The good news: Content is here to stay as a digital marketing powerhouse, giving marketers more opportunities than ever to tune their SEO goals for every stage of the buying cycle. The bad news: The boom in content marketing has resulted in a veritable avalanche of email for publishers. In a sea of hundreds of emails, publishers want you to get to the point.

Get More Comments: Focus on the First Comment

ProBlogger

This guest post is by Danny Iny of Firepole Marketing. That’s when you begin to wonder … why isn’t anybody leaving a comment? There are blogs with readerships in the hundreds of thousands with barely a handful of comments per post. Why don’t people comment? This may come as a bit of a shock if you’ve been navigating the blogosphere for any length of time, but commenting on a blog is not a natural or intuitive behavior. Blogs are new, publishing is old. But for commenting to happen, they must understand it as an option. Or are they?

5 Ways to Ramp Up Comments on Your Blog

ProBlogger

Comments feed the writers soul with proof of work well done. It’s easy to think that not everyone likes comments, but the truth is that comments are what makes us believe in our content and its usefulness. The feeling you get from not receiving any comments on the content you write can be pretty devastating. Comment to get comments. Confident opinion.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”

Make Your Digital Marketing Matter

Mindjumpers

Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. It has to be about the people sharing, commenting and caring. Similar Posts: Video is The New King of Content Marketing. Did You Know: 4.6 The Secret to Success.

Why Bloggers Should Self-Publish

ProBlogger

I’ve published seven books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), and the last two I’ve self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Image copyright photogl - Fotolia.com The rest of this article is really three discussions: Why self-publish, rather than use a traditional publisher? Why bloggers should self-publish. How to go about self-publishing. Why self-publish? Marketing.

Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Twitter announces its Marketing Platform Program, a rebranding of its ads API - Twitter has rebranded the ads API program it launched a year ago, and given it a new website (TechCrunch).

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).