Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Getting media coverage is one of the four pillars of digital marketing success alongside owned, shared and paid media.

News 404

News Report Software Badge 404

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Are you busy navigating the bustling world of digital marketing and business development? How's your song echoing in the market? How are you, your brand and your products and services positioned within your target market. Sales and marketing should be fun.

B2B 78

B2B Exercises Remix Team 78

SocMed Sean

JUNE 20, 2018

Use Team-Building Exercises. Investing in team building exercises is a great way to boost morale.These types of exercises are a way for employees to bond with each other while having a bit of fun at work. During these exercises, encourage them to snap pics and share via social media. Be sure to share them in a comment.

Organization 205

Organization Social Media Exercises Policies 205

Social Media Strategies Summit

DECEMBER 15, 2022

Content marketing is one of the best ways to set your business up for growth. Knowing how effective a well-made piece of content can be at reaching, intriguing, and converting audiences, it’s no wonder that 64% of businesses spent more than 10% of their total marketing budgets on producing and distributing content in 2021.

Engagement 212

Engagement Content Survey Publishing 212

Sherrilynne Starkie

JANUARY 11, 2018

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. There are exercises that writers can use to get the creative juices flowing. They challenge a writer to invent, compose and create on the fly.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. It’s Never the Marketer’s Fault.

Feed 166

Feed Feedly News Facebook 166

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. In the marketing realm, there’s a lot of talk about empathy.

B2B 100

B2B Marketing Exercises How To 100

Jon Loomer

OCTOBER 19, 2022

What exercises do you use to determine your Facebook ads budget? Let me know in the comments below! Just know that your ultimate costs are reliant on several things that are going to be different from advertiser to advertiser and brand to brand. The post How to Determine Your Facebook Ads Budget appeared first on Jon Loomer Digital.

Facebook 207

Facebook How To Cost Advertising 207

Likeable

SEPTEMBER 17, 2019

And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. A tone of voice exercise. LIKEABLE’S TAKE: If they have a high follower count, do they also have high numbers of likes and comments? Who is commenting on their page?

Influencer 81

Influencer Marketing CPM Fashion 81

Rebekah Radice

OCTOBER 31, 2018

Content marketing is a complex undertaking. See, content marketing has become way too complicated. So let’s get you focused with a simple content marketing roadmap. It will guide you through 8 elements in a successful content marketing plan. 8 Elements in a Successful Content Marketing Plan.

Content 103

Content Marketing Analysis Case Study 103

Sherrilynne Starkie

MAY 4, 2012

One commenter asked if ‘quitting church’ counts. But as one commenter said, she can’t stand the stuff that people write. It’s heartwarming that a few people couldn’t bring themselves to leave any network, but none shouldn’t be the answer when choosing at least one was the object of the exercise.

Social Networking 334

Social Networking Exercises LinkedIn ROI 334

Sprout Social

APRIL 16, 2020

Social media managers find themselves on the receiving end of everything from customer complaints to racist and sexist comments to straight-up death threats. There’s a reason why so many people consider social media marketing to be a fun job. Acknowledge the good and the bad. Campus social media managers get this in their inbox.

Social Media 145

Social Media Social Media Management Exercises Policies 145

Keyhole.co

OCTOBER 14, 2020

And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take advantage of this unique platform to reach a wider audience of young people and create an authentic presence for their brand. Why TikTok Should Be Part of Your Marketing Strategy. TikTok Influencer Marketing Content.

How To 119

How To Marketing Hashtag Influencer 119

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. How to Achieve a Return on Conversation with Emotional Marketing. Why: Good marketing is about starting conversations, not shameless self promotion.

Conversation 205

Conversation Exercises Small Business Consultant 205

Social Media Strategies Summit

NOVEMBER 12, 2020

Here are some effective strategies to use social media for small business marketing to stand out in the local market. It’s better to choose the platform your customers use rather than spreading your marketing resources too thin. Add a strong call-to-action (CTA) inviting people to share their answers in the comments.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Social Media Strategies Summit

MARCH 3, 2023

This data poses a few challenges for higher education marketers. Two of the school’s marketing leaders — Sabiha Afrin , Assistant Director of Marketing & Communications, and Chay Rao , Director of Strategic Communications & Public Relations — told us how they did it. Read on for their most valuable insights.

Engagement 163

Engagement Social Media Class Film 163

Hootsuite

MARCH 30, 2020

Exercise is important for a healthy body and mind, but if you're feeling under the weather, you may wonder what's OK to tackle or if you should hang up your sneakers. Dr. Daniel Montero, a Mayo Clinic sports medicine physician, offers some advice for when to exercise. "Exercise "Exercise is medicine.

Social Media 145

Social Media How To Exercises Guidelines 145

Sprout Social

OCTOBER 11, 2022

Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. As mentioned earlier, your core values should guide your social marketing efforts.

Eventful 115

Eventful Social Media How To Sports 115

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. It’s my birthday and I have some great news! Want the trends, news, and findings too?

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. If I’ve left out anything, your comments and suggestions would be most appreciated!). The normal response is, HELP! Pre-launch SMM Activities. Like this post?

Social Media 168

Social Media How To Marketing Syndication 168

Hootsuite

SEPTEMBER 21, 2023

Popular emoji symbols include: Smiley face Sad face Clapping hands Thumbs-up Heart Fire There are literally thousands of emoji characters available on Instagram—from dragons and lizards, people exercising, and even ice cream cones. Similarly, don’t use a fire emoji to comment on your teacher’s vacation beach photo.

Instagram 99

Instagram Energy HootSuite Meme 99

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. As cliche as the phrase is, it’s helpful to have certain processes in place to ensure you can comment on trending topics before they fizzle out.

Content 130

Content Trends How To Exercises 130

Hootsuite

JULY 20, 2023

By analyzing engagement metrics such as likes, shares, and comments, healthcare professionals can determine which posts are most effective in driving patient engagement. For instance, the Cleveland Clinic scored a big hit with this “How to exercise with asthma” video.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Hootsuite

JULY 17, 2023

Knowing what people are saying about you isn’t just a vanity exercise — this is critical information that can impact your business. This includes: Private messages and DMs Public messages and posts on your profiles Dark and organic comments Mentions Emoji reactions … and more. Your brand reputation can make or break you.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Buffer Social

SEPTEMBER 20, 2017

I’d imagine that a social media marketing strategy could feel the same way. If you need a social media marketing plan, start here. Social Media Marketing Plan. Starting at the ground floor and building up, here is our overview of how to create a social media marketing plan from scratch. These are all well and good.

Social Media 112

Social Media Strategy How To Marketing 112

Social Media Strategies Summit

OCTOBER 21, 2022

For years, government agencies have been an attractive target for marketing campaigns. But increasingly, agencies realize the benefits of flipping the script, transforming themselves from prospects to marketers. And when it comes to marketing on social media for government agencies, one platform wins: LinkedIn. Market reports.

Examples 150

Examples LinkedIn Social Media Overview 150

Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), That’s why we’re such big fans of quick and efficient marketing graders. Hubspot’s Marketing Grader.

Social Media 70

Social Media Marketing URL Metrics 70

Justin Levy

AUGUST 21, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 7 Simple Fitness Tips Written on August 21, 2009 by Justin Levy in exercise , fitness , healthy 26 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Tips 195

Tips Exercises Hotels Sports 195

Hootsuite

JANUARY 27, 2022

Social media marketers and individual users and creators have spent years scrambling for solutions to Instagram’s lack of linkability. From directing users to “ link in bio ” to complicated IGTV hacks , figuring out how to incorporate URLs into Instagram content has been an exercise in creativity. It’s been a long time coming.

Engagement 102

Engagement Instagram URL HootSuite 102

agora pulse

OCTOBER 26, 2017

While social media has become more data driven, only 32% of marketers having a documented strategy. Let’s run through this exercise which will prove your skills and expertise as a social media manager and keep your boss happy for many months to come. Reduce marketing expenses. Who will reply to client messages or comments?

Strategy 122

Strategy Facebook Exercises Social Media Management 122

agora pulse

JANUARY 22, 2019

Warming up is essential for an exercise regime. Shape up your video marketing. While many people hit the gym in January, you can start getting your video marketing in shape. There are some great video marketing tools available right now and they don’t cost the earth. Ready for your social media workout? Let’s do this.

Social Media 102

Social Media Social Media Management Notification Exercises 102

Waxing UnLyrical

MAY 16, 2014

There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). For release, for relief, for therapy, for exercise, for joy, for life. At some point hopefully I will, but it doesn’t seem likely right now. And so I dance. I hope you do too.

Exercises 188

Exercises Class Consultant Feed 188

Waxing UnLyrical

MAY 13, 2013

Why: Shelly Kramer Breaks down the key focus areas including knowing your audience, keyword research, headlines, and marketing your post. And this is a fun and interesting exercise that could ultimately provide you with some very cool blog headlines. If so, please share in the comments below. Why: Mark Schaefer rules!

Tips 196

Tips Wikimedia Survey Exercises 196

Jon Loomer

OCTOBER 23, 2018

For this exercise, we’ll access the Ad Set setup screen. Let me know in the comments below! If we check the box to select this audience, we can then choose the option Create Ad to open Ads Manager with the Saved Audience automatically included. Had you assumed that Facebook Saved Audiences only included Facebook users?

Instagram 165

Instagram Facebook Sample Samples 165

Hootsuite

AUGUST 29, 2023

Facebook auto reply is the solution every busy social media marketer or swamped customer service agent needs. As a busy marketer or business owner, you probably want to reply to every message as soon as you see it. Just remember to exercise caution when you’re automating. But you may not always have the time.

Issues 87

Issues HootSuite Facebook How To 87