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Sprout on Sprout: How PR + Social collaborate to amplify our brand

Sprout Social

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. Why our social and comms teams collaborate at Sprout.

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

As social media manager, the responsibility landed with Abbey. Given we’re a government agency , we couldn’t pay to bring these influencers in and have collaborations like you see on social media — we don’t have that kind of budget,” Abbey explains. “So

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How to Operate at Maximum Output with a Small Team

Social Media Strategies Summit

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

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5 Minutes With Herschel Supply’s Brand Experience Manager, Laura Ingham

Later

During this time, Laura also started a marketing consultancy company, and “soon built a portfolio of clients servicing social media strategy and content production.”. Our mission is to inspire creative thinking with content based on art, culture, and travel. Later: How do you plan and collect content for social media?

Brands 66
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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback. For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove.

Campaign 109
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How to recruit more talent for your social video content

Sprout Social

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 94
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7 Excellent Employer Branding Examples to Inspire Your Campaigns

Oktopost

In this example, an Oktopost team member posted about how she was able to work as a social media manager while traveling abroad and pursuing her personal projects. At the same time, Chewy demonstrates its genuine commitment to animal welfare along with its collaborative culture.

Examples 107