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How Government Agencies Can Build an Effective Crisis Communications Strategy

Social Media Strategies Summit

Crisis management is one of the biggest challenges of social media for government agencies. A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. This is your crisis communications plan.

Strategy 172
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10 YouTube Shorts Examples to Inspire You

Social Media Strategies Summit

If you’re already creating Reels or TikToks, YouTube Shorts is an obvious addition to your social media strategy — and if you aren’t , there’s no better time to start than right now. Massachusetts Institute of Technology Working with influencers, thought leaders, and celebrities is key to many social media strategies.

Examples 201
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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Every government social media marketer occasionally struggles with ideas or a lack of content. City of Phoenix, AZ (@CityofPhoenixAZ) December 9, 2022.

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10 Government Agencies Doing an Amazing Job on Social Media

Social Media Strategies Summit

If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. Social media for government agencies can be a key tool for educating their audience, explaining the work they do and the value it provides. Or maybe a B2B company using social platforms to generate leads.

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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

The goal of the campaign was to gauge the public opinion about Hamilton’s public services and spending priorities but the campaign website and associated social media content was full of basic factual errors that showed the firm running it had little real knowledge of Hamilton, Canada ’s ninth-largest city. Photo: tourismhamilton.com.

Campaign 377
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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It. How to Find Content Ideas for Social Media.

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What Is Digital PR & How Does It Improve SEO?

The Realtime Report

Online press releases are distributed to gain high-quality backlinks, social media mentions, and enhance Search Engine Optimization (SEO). Digital PR comprises of the following activities: Backlinks for your website or content should come from high-quality sites and publications. Responding to media inquiries.

SEO 185