Jon Loomer

JANUARY 21, 2024

An effective advertiser has a broad base of knowledge about how the rules impact them and whether they should use special ad categories. The post It’s Easy to Create Campaigns Now appeared first on Jon Loomer Digital. There are so many skills that are required to get good, consistent results. They are experts in attribution.

Campaign 164

Campaign API Skills Eventful 164

Jon Loomer

JANUARY 10, 2024

Meta developed new rules for special ad categories that were aimed at preventing discrimination in the areas of employment, credit, and real estate. Detailed targeting options continue to dwindle, eventually settling on a broader category of behavior. Again, this assumes that we’ll be able to use detailed targeting at all soon.

Real Estate 187

Real Estate Campaign Advertising Trends 187

Jon Loomer

AUGUST 24, 2023

If you think you’re categorized incorrectly, you can also edit the category. I was set with a category that didn’t feel right, but there might have been only one other alternative that would have made sense. The post Meta Ads Benchmark Report appeared first on Jon Loomer Digital. Just know that the options are limited.

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Report Comparison Eventful Campaign 93

Jon Loomer

AUGUST 31, 2023

You won’t see this for: – Special Ad Categories – Advantage+ Shopping Campaigns – Advantage+ App Campaigns If you don’t make any adjustments, Meta will find your audience based on pixel and conversion history and ad engagement. appeared first on Jon Loomer Digital. Do you have Advantage+ Audience ?

Campaign 118

Campaign Course Conversation Engagement 118

Jon Loomer

NOVEMBER 20, 2022

So that these charts provide more value, I’ve filtered to focus on the Marketing & Advertising ad interest category. And there’s also a list of interest categories… You can click “View More” to view the next 10 interest categories. I don’t think these hashtags are particularly useful!

Real Estate 187

Real Estate Overview Hashtag Price 187

Jon Loomer

DECEMBER 18, 2022

If necessary, you can restrict the category of content or which properties can show them. These categories are defined based on discussion of things like tragedy or conflict, debated social issues, objectionable activity, sexual or suggestive, strong language, and explicit content. First, let me explain. Do you use these controls?

Video 179

Video Facebook Report Publishing 179

Jon Loomer

APRIL 20, 2022

Then, select Settings & Privacy… Then Settings… Then Ads… Then Ad Settings… Then “Categories used to reach you”… And then, finally, “Interest Categories”… That’s six clicks. Digital Marketing. Jon Loomer Digital. Some examples: Social Media Examiner.

Advertising 199

Advertising Facebook Privacy UGC 199

Firebelly

JULY 30, 2019

We’re excited to announce that Firebelly was named a platinum winner in the Social Branding Campaign category during the 2019 dotCOMM Awards competition. The dotCOMM Awards are an international competition honoring excellence in web creativity and digital communication. What are the dotCOMM Awards?

Campaign 189

Campaign Social Media Brands Marketing 189

Jon Loomer

APRIL 13, 2022

While I create a custom conversion for each individual course purchase, I also create a custom conversion for the general “training” category. This allows me to track purchase results by that category. The post How I Use Facebook Custom Conversions for Reporting and Optimization appeared first on Jon Loomer Digital.

Conversation 189

Conversation Report Facebook Eventful 189

Jon Loomer

JULY 31, 2023

When you go to that link , you’ll see several categories of Meta business products and whether there are any known issues. appeared first on Jon Loomer Digital. Is this a known issue or are you alone? Luckily, there’s a resource for the status and outages of Meta business products that I keep readily available.

API 139

API Embedding Library Issues 139

Jon Loomer

MARCH 23, 2022

Catalog custom audiences also allow you to easily segment your audiences by product set, which is how you organize products by category. The post Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement appeared first on Jon Loomer Digital. What makes them useful to you? Let me know in the comments below!

Engagement 197

Engagement Facebook URL Products 197

Jon Loomer

APRIL 18, 2022

But, from the desktop app, go to… Settings & Privacy > Settings > Ads > Ad Settings > Categories used to reach you > Interest categories. Digital marketing. The post Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant appeared first on Jon Loomer Digital. Advertising campaign.

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Study Facebook Advertising Research 203

Jon Loomer

JANUARY 2, 2022

But here are a few of the most common rules that get people into trouble… Special Ad Categories. When you create such a campaign, you’ll need to declare that your ads are related to a special ad category. Lump this under the category of ethics. Some industries and ad topics are allowed but restricted.

Facebook 213

Facebook Policies Issues Reputation 213

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Report 98

Report Social Media Management Small Business Hashtag 98

Jon Loomer

SEPTEMBER 20, 2018

Facebook’s removal of Partner Category targeting options has been a topic for some months now. What is Partner Category Targeting? Partner Categories are simply targeting groups that Facebook had previously made available based on partnerships with third-party data providers. What Happens Now to Partner Category Targeting?

Facebook 167

Facebook Advertising Review Campaign 167

Jon Loomer

OCTOBER 9, 2022

If you haven’t submitted ads within these categories before, you’ll need to first get authorization to run them. The post Facebook Ads Restriction Period for Politics and Social Issues in the US appeared first on Jon Loomer Digital. You’ll also need to get a disclaimer approved. Let me know in the comments below!

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Issues Facebook FAQ Resources 192

Jon Loomer

MARCH 28, 2018

In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. I first wrote about Partner Categories in 2013, so this form of targeting has been around for more than five years now.

Facebook 168

Facebook Advertising Privacy Retail 168

Jon Loomer

AUGUST 23, 2023

At the top of this report, there’s a link to “Edit Category.” The post Meta Ads Benchmarking for Personalized Insights on Performance appeared first on Jon Loomer Digital. Edit Industry In this example, you may have noticed that my peers are based on the Software as a Service industry. What do you think?

API 147

API Cost Report Consultant 147

Convince & Convert

FEBRUARY 9, 2024

This group of tools does the best job of bringing a human touch to digital interactions, transforming bad support and sales chatbots from one-way broadcasts without context to two-way dialogues with insights and understanding. It’s a way to stand out from typical cold emails and unwanted DMs.

Hubspot 129

Hubspot Meeting Avatar Data 129

The Realtime Report

MAY 13, 2020

David is the first internet-based content creator to join the global ranking of Top 10 Most Valuable Influencers across all influencer categories. David Dobrik, 23, began making videos on the now-defunct video-sharing app Vine and has since evolved into the internet’s most valuable content creator. million subscribers on YouTube, 12.6

Influencer 127

Influencer Upcoming Analytics Authentication 127

Jon Loomer

APRIL 6, 2022

You could first create a custom conversion based on the purchase of a specific product (or, in this case, category of product). The post Facebook Ads and the Role of Custom Conversions appeared first on Jon Loomer Digital. Custom conversions, though, allow you to set a more specific conversion event. How do you use them?

Conversation 190

Conversation Facebook Eventful Report 190

The Realtime Report

FEBRUARY 17, 2021

If you want to take advantage of everything that digital and internet marketing have to offer, then you need to build a strong SEO campaign. Standing for search engine optimization, there are two broad categories of SEO. What Is Off-Page SEO? The other type of SEO is called off-page SEO. Image by Diego Velázquez from Pixabay.

SEO 219

SEO Engineering Hosting Travel 219

Hootsuite

JULY 11, 2022

Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Of the social platforms studied in our 2022 Digital Report , Reddit users were the most likely to also use Snapchat (on the other side, Snapchat users are most likely to also use Instagram—90% of them do).

Marketing 103

Marketing Reddit Advertising Analysis 103

Jon Loomer

NOVEMBER 7, 2022

Select a Special Ad Category if one applies. Creator Interactions are similar, but these allow you to reach people who have followed or viewed profiles in a specific category. The post Introduction to TikTok Ads: Campaign Creation appeared first on Jon Loomer Digital. Create a Split Test if you want. Content Exclusions.

Campaign 199

Campaign Advertising Price Facebook 199

Sprout Social

MARCH 12, 2021

Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. Published on Categories. Published on Categories. Published on Categories. Published on Categories. Published on Categories.

Resources 99

Resources Social Media Management Publishing Social Media 99

Jon Loomer

MAY 24, 2023

Special Ad Categories If you’re looking to promote a product that falls within credit, employment or housing, or special issues and politics, you’re not disqualified from using Advantage+ Shopping. Just select your category before moving forward… 4. You also can’t utilize Dynamic Creative. What do you think?

Campaign 176

Campaign URL Advertising Analytics 176

Jon Loomer

FEBRUARY 22, 2023

You’d fall into the same category as the rest of us who were verified prior to this product’s creation. The post The Inherent Problem with the Meta Verified Subscription Product appeared first on Jon Loomer Digital. You just won’t continue to get the other benefits post-cancellation. What do you think?

Products 167

Products Badge Authentication Issues 167

Oktopost

FEBRUARY 16, 2022

Recently, Amisha was recognized in PR Week’s Women to Watch 2020, in the Top 50 Influencer Marketer by Talking Influence and as a Top Digital Marketer by LinkedIn. Stay in the Loop. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B 125

B2B Apple Hosting Meeting 125

Audiense

OCTOBER 18, 2018

“Chatbots are the new category of digital touchpoints that has grown most rapidly in 2018”, reports Scott Brinker in his study 5 Disruptions to Marketing (Update 2018). For what purpose do the most innovative brands in any industry use chatbots?

Study 122

Study Review Report Industry 122

Jon Loomer

FEBRUARY 14, 2024

Keep in mind that much of the power of interest targeting was previously powered by partner categories. The post Not Everything Has Changed appeared first on Jon Loomer Digital. Before that, you needed a third-party tool to do any website remarketing (FBX!). Basic Targeting Options? Not really. They no longer exist.

Advertising 178

Advertising Metrics Cost Sentiment 178

Buffer Social

OCTOBER 16, 2023

If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content.  Out → In: Start with broader terms that pique your interest, and drill down to find a niche within that broader category.

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Template Templates Social Media Content 102

Mindjumpers

MARCH 16, 2011

And last night on the 15 th of March, the winners of 15 different categories of the annual SXSW Web Awards Ceremony were announced. Personally, I was looking forward for a few different categories – and amongst these “Devoted to the promotional needs, functions and services of for-profit businesses&#. Most Awesomest Thing Ever.

Film 253

Film Project Wiki Campaign 253

Jon Loomer

OCTOBER 30, 2020

After selecting a category, indicate whether you are a creator or business (you can change this later). The post Facebook Business Manager: Add Page, Instagram, WhatsApp appeared first on Jon Loomer Digital. Go to Settings from your Instagram app on mobile. Select “Account.” You’ll need to be the admin of that page.

Instagram 214

Instagram Facebook URL Mobile 214

Waxing UnLyrical

DECEMBER 21, 2018

List about five categories where threats or barriers could exist. After exhausting all possible barriers in each category, give each person a marker and allow them to place five checkmarks next to the ideas he or she finds to be most critical to success. Note: It is not necessary to keep the barriers classified by category.

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Strategy Analysis Collaboration Small Business 220

Buffer Social

JULY 17, 2023

Audience size doesn’t matter as much as your engagement rate and audience category. The amount YouTubers can make from affiliate links varies wildly and depends on several factors, like content category and payouts from the affiliate. He sold over $1 million worth of digital products in 2022.

YouTube 72

YouTube Affiliate marketing How To Template 72

Jon Loomer

JULY 26, 2021

I suggested grouping purchase events by category as an example, rather than relying only on the Purchase standard event. The post Elimination of the 72-Hour Pause for Facebook Ad Set Optimization appeared first on Jon Loomer Digital. Have you made changes to your 8-event ranking lately? Did it result in a pause?

Aggregator 207

Aggregator Facebook Eventful Advertising 207

Jon Loomer

OCTOBER 5, 2020

Why might someone have the “Digital Marketing” interest, for example? According to Facebook, it’s because they think digital marketing may be relevant to them based on what they do on Facebook, such as pages liked and ads clicked. Digital marketing. But that’s a pretty vague explanation. Facebook Ads.

Yahoo 192

Yahoo Facebook Sample Samples 192