Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. Not surprisingly, social networks do the same. In case you need inspiration, here are Linkedin’s own product pages: Campaign Manager , Sales Navigator , Recruiter , Talent Insights. So you will need to actively encourage your brand champions to rate you on LinkedIn.

LinkedIn 130

LinkedIn Products B2B Review 130

Hootsuite

DECEMBER 20, 2019

adults use the social network. Facebook is the most popular social network among seniors. Seniors may be Facebook’s smallest age group in the United States, but they flock to Facebook in larger number than other social sites. Facebook is the most popular social network in rural areas. Seven in 10 U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. A social CEO makes for a company that’s socially smart.

Company 125

Company B2B Loyalty Survey 125

SocMed Sean

JULY 9, 2018

Find the best time to analyze press releases from Facebook, Instagram, Twitter, Google+ and other networks. See when’s the best time to plan a budget for upcoming campaigns and in-depth analysis on how customer service works. Setting up automation tools such as referral links or landing pages for a campaign.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. Houseparty, The platform to engage Gen-Z.

Platform 271

Platform Social Media Influencer Trends 271

Hootsuite

JULY 8, 2020

However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. Employee advocacy is a growing area of opportunity that a lot of social teams aren’t capitalizing on. The more integrated you are, the more ROI you’ll see.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Buffer Social

JULY 23, 2019

Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. In fact, studies show that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. Take this stat from the Trust Baromter survey.

Influencer 75

Influencer Strategy Marketing Survey 75

Sprout Social

JUNE 27, 2022

We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. Keeping up with these social trends isn’t just a B2C priority. On top of that, consumers also find short-form video 2.5x Source: Semrush ).

B2B 136

B2B Brands Marketing How To 136

Hootsuite

JULY 8, 2020

However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. Employee advocacy is a growing area of opportunity that a lot of social teams aren’t capitalizing on. The more integrated you are, the more ROI you’ll see.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Socialized

FEBRUARY 12, 2021

This is one of the most significant advantages of using YouTube since most content posted on some other social network will last between a couple of hours and a couple of days. In addition, more than 54 percent of users prefer video content from organizations and brands they endorse, according to a study from Hubspot.

YouTube 100

YouTube Brands Hubspot Overview 100

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. That’s according to an eMarketer survey published in April 2022.

Marketing 103

Marketing Reddit Advertising Analysis 103

Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104

Retail Social Media Brands Tips 104

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

APRIL 4, 2023

Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. More and more people are turning to social media to research products and services. Studies show that the vast majority of people will trust recommendations from people they know. Provide excellent customer service.

Brands 128

Brands ROI UGC Authentication 128

Kikolani

JULY 5, 2013

Please take a moment to fill out this survey. How Much Bloggers Charge to Publish Sponsored Content – Most bloggers surveyed (60%) charge fees to work with brands or publish sponsored content. Social Media / Social Networking. Your Opinions Wanted. In order t to do that, I need your help.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Social Media Marketing

MAY 15, 2013

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Global platform growth, the expanding role of video, social network acquisition rumors, data plays by two of the majors, chefs behaving badly and more - it''s This Week in Social Media. Image credit: Jill Clardy (Flickr).

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Keyhole.co

MAY 25, 2022

For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. Analysis of paid campaigns.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. You can analyze multiple profiles, brand mentions, and campaigns within minutes. Select the “Listening and Campaigns” tab.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Display testimonials linked to case studies in your sidebar. All of the old measurements are moot.&#. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Waxing UnLyrical

AUGUST 10, 2011

Campaigns and strategies: Defining, planning and executing a campaign to align with business strategy and achieve goals is a highly valued skill set in PR. PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics.

Skills 188

Skills Communities Issues Education 188

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time. What you want from social media may be very different from what it is.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Bill Hartzer

NOVEMBER 6, 2009

Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. Study Proves Facebook and Digg Visitors More Loyal; Twitter in Last Place Are you a loyal visitor? When you browse the web.

Engineering 117

Engineering comScore Microsoft Yahoo 117

Adam Cohen

JULY 12, 2010

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? A goal that is basically brought from the necessity!

Research 265

Research Social Media Marketing Retail 265

Twist Image

JANUARY 29, 2011

Recent studies in North America have found that a CMO lasts between 12-26 months (depending on who you ask). report titled, CMOs On Social Marketing Plans For 2011. Still, CMOs don't think they've figured Social Media and measuring it definitively out yet. online social networking. social marketing.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Related posts: Study Proves Facebook and Digg Visitors More Loyal; Twitter in Last Place Are you a loyal visitor? Add this to Mister Wong. Tweet This!

Brands 114

Brands Klout Reputation Digg 114

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

MAY 4, 2016

We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social. A recent survey by the Pew Research Center found that 44 percent of Facebook users like content posted by their friends at least once a day, and nearly a third do so several times per day. Study by Fractl.

Influencer 60

Influencer Marketing Automotive Diagrams 60

Sprout Social

NOVEMBER 11, 2019

Don’t forget that Snapchat is the most popular social network for Gen Z based on social media demographic data. The concept of time-sensitive, ephemeral content that “disappears” is an element of social media that young customers have grown accustomed to. Tap in their FOMO with time-sensitive posts. Instagram ambassadors.

Marketing 89

Marketing How To Authentication Discount 89

Buffer Social

JUNE 16, 2016

We thought it’d be great to share all the awesome insight we’re lucky to glean from the world’s best social media marketers, starting with this simple (and fascinating, revealing, inspiring) question: What is the biggest project you’re working on? Today’s biggest social media projects.

Social Media 40

Social Media Social Media Management Project Marketing 40

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

FEBRUARY 6, 2017

Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them. Define Your Social Media Goals. 38% said poor tools.

ROI 40

ROI Social Media Analytics Cost 40

Kikolani

NOVEMBER 23, 2012

18 Ways to Create Unique Content From Survey Results – Market surveys can be a rich source of unique, original content. What follows will be real examples of the content that can be created and a summary of 18 different types of content that can be generated from survey results. Social Media / Social Networking.

Mashup 113

Mashup Resources Discount WordPress 113

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. These two factors are the yardsticks by which many social media branding campaigns are measured.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Later

SEPTEMBER 1, 2020

For example, a recent Pew Research study found that 42% of Facebook users had reduced their daily activity and engagement on the platform. Another reason why Pinterest is a top social media platform for SMBs is that it isn’t just a social network, it’s a visual search engine. Twitter users are also 1.6x

Platform 78

Platform Social Media Small Business Instagram 78

Buzz Marketing for Technology

FEBRUARY 27, 2009

Tags: Personal Branding Social Networking Blogging Buzz Marketing.

ROI 100

ROI Case Study Consultant Campaign 100

The Way of the Web

DECEMBER 3, 2010

Research by the Association of Online Publishers (AOP), reveals 60% of regular web users surveyed trust brands’ content sites, 43% on portals and 39% on social networks. Just under a third (32%) feel more positive towards a brand on a content site, 17% on portals and 14% on social networks.

Content 36

Content Marketing Journal Publishing 36